Solve & Share
  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About
Picture

​At the Movies: How External Cues and Perceived Taste Impact Consumption Volume


Picture

Resources

CAN Approach to Change
File Size: 660 kb
File Type: pdf
Download File

Feel free to download and use any of the graphics, illustrations, videos, and resources on the page for educational purposes and with credit.  
​This work is licensed under a 
Creative commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Slim by Design
File Size: 5781 kb
File Type: pdf
Download File


Picture

Summary


External cues such as packaging and container size can powerfully and unknowingly increase how much food a person consumes. Do they still, however, stimulate consumption as the perceived favorability of a food declines? This was examined with popcorn in a theatre setting. Moviegoers who had rated the popcorn as tasting relatively unfavorable ate 61% more popcorn if randomly given a large container than a smaller one. Moviegoers who had rated the popcorn as relatively favorable ate 49% more when the container size was increased (and were likely to eat greater amounts if accompanied with a person of the opposite sex). One reason for this increase was that consumers had more difficulty monitoring how much they ate from large containers. Implications for raising the consumption levels of healthy, but unfavorable foods are investigated.
​-

Download paper from SSRN (the Social Science Research Network)
Wansink, Brian and SeaBum Park (2001). At the Movies: How External Cues and Perceived Taste Impact Consumption Volume.  Food Quality and Preference, 12(1), 69–74. doi:10.1016/S0950–3293(00)00031–8

​ --


​Other resources



Major Research Areas

For Your Health
For Families and Kids
For Lunchrooms
Workplace Wellness
For Grocery Stores
For Restaurants
Marketing Nutrition
New Research Tools
Other Discoveries

For You

For Families

For School Lunches

Copyright © 2022
  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About