​
There are a lot of themes associated with 9-11:  Heroism, innocent lives lost, reversals of fortune, resilience, and so on.   There's a lot to memorialize, a lot to remember, and a lot to celebrate.  

While I wish I saw more unified or institutional efforts to do so, it's also important that we take the individual initiative -- like Michael did --  to memorialize, remember, or celebrate in a way that is personally meaningful to us and to those we share it with. 

Thinking back to the "Never Forget" 9-11 tattoo that had the wrong year on it, I'm no longer convinced that our deliberate, individual efforts at memorizing, remembering, or celebrating have to be on the right day or even have to have the exact year right.  What's most important is that we do it in a way that's meaningful and memorable to us.

[This is a modification from a post I made a year ago].

The 23rd of this month is the 31st anniversary of the day when the University Registrar weighed five copies of my signed dissertation, stamped it with a red smiley face, and said, “Congratulations, Dr. Wansink.”  Within 20 minutes I was shifting my Mercury Lynx into 5th gear on the 3000 mile, unairconditioned, cross-country drive to start teaching the next Tuesday. All I needed was a t-shirt that said “Yesterday I couldn’t even spell ‘Perfessor,’ and today I are one.”
 
I annually celebrate this signature day with good steak, good wine, and having good friends over for a dinner party.  I also celebrate it by writing down the best lessons I learned over the past year. Usually, they're the lessons I learned the hard way.
 
Over 30 years, I’ve written down a ton of annual lessons in 30 different notebooks.  Some is advice people gave me, and some is based on my own experience  – things that are useful to me and might be useful to students and friends.  Maybe it will give them a boost or save them some pain.
 
In the spirit of counting to 30 today, here’s a sample of some of these that might be a boost or save a stumble.
 
 
Advice to Graduate Students
 
1. “The ‘P’ in PhD stands for Perseverance.” – The smartest and most talented people in PhD programs aren’t always the ones who graduate. 
 
2. “It’s an N-period game.” When I had to find a new advisor and defend a new dissertation proposal with four months notice, the game theory economist who gave me this advice was implying that there are a lot of second and third chances in academia as long as you keep swinging.  Related to this . . .
 
3. “Choose your best friend as your advisor.” I heard this from a Med School professor friend who then said “And choose your older brother to be your second committee member, and choose your favorite uncle to be your third.”  We tend to choose our dissertation committee based on who’s most famous.  Consider which professors most want you to graduate. [Read more] 
 
4. Be a Visiting Professor.  Suppose don’t get a good offer when you graduate from your PhD program (or you get turned down for tenure).  If you “settle” for a tenure-track at a school you’re not crazy about, you’ll be perceptually anchored to that type of school by both you and by others.  Being a 1- or 2-year visiting professor keeps you from getting anchored, gives you more time to strengthen your vita, and lets you swing again.
​
Career Observations

​5. Do solution-focused research.  Developing theory is prestigious, but coming up with a solution to an everyday problem is super gratifying.  (Again, this is totally my personal preference and advice to myself.) [Read more]  

6. Go to a different conference outside your field every year.  Even if it’s an on-campus mini-conference in anthropology, you’ll learn a lot and it will keep you humble.
 
7. Leave town for your sabbatical.  Moving is a hassle and there are 100 great reasons why you should spend your sabbatical at home (your spouse’s job, your kids, your doggy, your home, and so on).  But I’ve never know anyone who went away who didn’t claim it was a career highlight.  I’ve also never known anyone who spent their sabbatical at home and remembered anything about it two years later.  
 
8. Writing a book is useful.  Almost all academic authors are disappointed their books aren't cited more or sell more.  Still, writing a book is worth it because it motivates you to organize, distill, and share what you understand about your topic, and they clarify the gaps you might want to fill in next.

9. A Leave-of-Absence is Transforming.    Again, this is about moving away and clearing your head.  Leaving town to take a 1- or 2-year paid leave of absence is incredibly revitalizing to every single person I've known.  It either gives you amazing confidence that you can hugely succeed at something else, or it gives you amazing appreciation for academia.  Maybe both.
 
10. Being fired is a temporary setback. Whether you don’t get tenure or whether something else in your career goes haywire, they say life is 10% what happens to you and 90% how you respond.  If things are looking too dark, contact me and I’ll help you, or find you some help.

11.  Never retire.  One of the great beauties of academia is you can always keep doing the parts of it you love most -- even if you don't go into work.  (Here are some ideas on doing it without having later regrets.)

 
 
Research Experiences
 
12. 90% of reviewers are great coaches.  Reviewers have either made my papers better or they‘ve made me a better researcher.  If it wasn’t for reviewers, some of my papers would have never been read by anyone other than me.
 
13. Create a Best Practices Guide for writing journal articles.  – Find 30-40 favorite papers written by other researchers and list out the different strategies, tactics, and words you see them use (perhaps unconsciously) in their abstract, their opening-line, their first paragraph, their introduction, their background, theory section, tables, and so forth.  When you’re finished distilling this, you’ll have a Best Practices guide that’s personalized to what you like in a paper and will be your writing guide.  When I did this, my acceptance rate almost tripled.  Also, papers became a lot easier and more fun for me to write.
 
14. Use a 2-2-2 strategy to unclog your pipeline.  If a manuscript gets desk-rejected, I try to send it to the next journal within 2 days.  If it gets conditionally accepted, I revise it and send it back within 2 weeks. If it gets a revise-and-resubmit that doesn’t require any additional studies, I send it back within 2 months.
 
15. Field studies are worth the hassle.  They’re messy, hard to coordinate, inefficient, error-riddled, and harder to publish than lab studies.  Still, they are usually much more memorable and impactful.
 
16. “Ideas are cheap; but execution is what pays.”   Even a mediocre brainstorming session will generate 3-4 publishable ideas, and almost none will be followed up on. Edison said something like “Publishing in the Journal of [insert favorite journal here] is 1% inspiration and 99% perspiration.”  Executing is what matters.

​ 
Productivity Tips
 
 
17. “You can either read a lot or you can write a lot, but you can't do both.”  

18. "Write the first two hours of every day."  The guy who told me this, pretty much said it like a command: no email, no breakfast, no class stuff.  Before breakfast and before the kids wake up.  It sets a productivity vibe for the whole day. [Read more]

19. Write down the 3 specific things you'll finish each day.  Better to have three things completed than 20 things pushed ahead an inch. [Read more]


Teaching Insights
 
20. "Imagine your brother, daughter, or younger self in the front row of your class."  This will lead you to give your class sessions more context and more “So what?”  It’s also help you cut loose a bit and give the class more punch, fun, and humor.
 
21. "Teach for where a student will be in 10 years."  The guy who told me this is a legend.  The idea is to try to get students to visualize their most successful self in 10 years.  If we can teach to that ten-years-from-now person, we’ll be teaching them something they couldn’t just learn from an online class. 
 
22. Education is a buffet; be something unique.  Some courses are meaty and some are refreshing;  some professors are fiery and others are more chill.  You don't need to be like everyone else.  By being your best genuine, earnest self, and you’ll be adding variety to their educational buffet.

23. Hold class previews for participation classes.  Non-native English speakers and shy students have a hard time participating in class, but class previews help them. An hour before each class, I hold a class preview and we briefly discuss the day's discussion questions ahead of time.  Anyone’s welcome to show up. [Read more]

24. Ask good students who the “must-take” teachers are.  See if you can sit in on a couple of their class sessions (most are flattered and only 2 ever turned me down).  Take notes about the good teaching ideas you can use.  

25. “Don’t become a parody of yourself.”  Good teachers slowly start to exaggerate the things they’re good at, and they eventually take it over the top and become a parody of themselves.  Dramatic teachers will overfocus on drama. Entertaining teachers will overfocus on entertainment.  Cool professors teachers will overfocus on coolness, and so on. [Read more]
 

 Fun, People, and Things
 
26. “Fun people accidently say stupid things.  Don’t beat yourself up.” Some academics over-edit everything they say before they speak.  If you're more spontaneous, you won’t be happy if you try too hard to change.
 
27. Dress-up and show-up early for Meetings.   This is one way to show respect for the profession and for my colleagues. (Again, this is totally my advice to myself.)  Like a US Marine Colonel once told me,  "Early is on time. On time is late."  
 
28. Don’t apologize for who I am or hide from it.  I’ve had senior colleagues give me well-meaning advice that I should never mention to anyone that I shop at Walmart, play sax in a rock band, go to church, host board game nights, do stand-up comedy, or go thrifting.  What you love doing isn’t worth being self-conscious over.  If those things are that big of a deal at your school, you’d probably be happier at a different school anyway. [Read more]
 
29. The more 1-on-1 fun stuff I do with different colleagues outside of work, the more I love my job.  The crazier the stuff we do, the more we both seem to love it and remember it.
 
30. “Max out your TIAA-CREF retirement contribution. Then add more.”  The guy who told me this was a retired English professor -- who had two very nice homes.  It’s not flashy or cool to save money instead of spending it, but no one over 50 regrets having done so.  
 
***
 
Having an academic mind is a Blurse.  It's both a blessing and a curse. It's a blessing because we are almost always looking for better ways to learn or to improve.  It's a curse because we're not always very open to what others have found. We feel we have to do it ourselves, or discover it ourselves.  If we hear something from someone else, we might think it doesn't apply or that we're the exception.

Ten of the lessons I mentioned are advice someone gave to me.  The main reason these stuck with me was because I had just finished really screwed up doing it My Way: 

• #3 only registered when I was told I was being kicked out of the PhD program
• #18 was a great idea only after I had just been fired for not publishing enough
• #20-21 were brilliant the day I got the second lowest teaching evaluations in the school
• #26 resonated only after I'd been hissed at in class after making an unfunny comment

Hopefully these might give you a boost or save a stumble.  Maybe you might even come up with your own list to share with your students and friends. 
 
Being a scholar and an academic is an unbelievably great calling.  Good luck having many, many great years, each more amazing than the one before. Let me know how I can help.

Eating a balanced diet used to be easy when you were little. Your grandmother put a variety of things on the table, you’d eat a little of each, and – ta-da – that was nutrition! Since then, eating’s gotten strangely complicated, with the Atkins diet, flexitarian diets, paleolithic diets, velociraptor diets, and so on. Each one makes a magical case for why we should only eat meat, or never eat meat, or eat only vegetables, or eat only bananas or grapefruits or cabbage and so on.  It makes it harder to eat nutritiously than it was when your grandmother said, “Make sure you take a little of everything.” 

       We just submitted an interesting study that shows there might be an easier way for people to eat called the Half-Plate Rule.  Half of their plate had to be fruit, vegetables, or salad, if so, the other half of their plate could be anything they wanted. Steak, bread, pasta, foie gras, Pop Tarts . . . anything. They could also take as many plates of food as they wanted. It’s just that every time they go back for seconds or thirds, half their plate still had to be filled with fruit, vegetables, or salad.

         Could a person load up half of their plate with Slim Jims and bacon? Sure, but they don’t. Giving people freedom – a license to eat with only one guideline – seems to keep them in check. There’s nothing to rebel against, resist, or work around. As a result, they don’t even try. They also don’t seem to overeat. They want to eat more pasta and meatballs or another piece of pizza, but if they also have to balance this with a half-plate of fruit, vegetables, or salad, many decide they don’t want it bad enough.

        Nobody likes be told they can’t do something. With the Half-Plate Rule there’s nothing you can’t eat. You just have to eat an equal amount of fruit, vegetables, or salad. At some point, getting that fourth piece of pizza just isn’t worth having to eat another half-plate of salad. But, most important, you’re the one who made the decision. 

       Interestingly, what we found was that although it's easy to understand the Half-Plate Rule, it's not alway easy to follow if the only thing on the table is pizza or take-out food.  There have to be fruits, vegetables, and salad in the house before you can eat them.

       All my best in half-plate happiness and health.

Most of our puzzling problems or potential opportunities are unique to us.  This is why you can’t Google the solution without getting some pretty lame advice.  Advice from the Web or from YouTube is either obvious, or you don’t want to do it, or it doesn’t apply to you and your situation.  
 
Last month I gave a guest Zoom lecture for an online course for graduating students. Part of the lecture was how they can change habits and get out of unwanted ruts.  There was Q&A at the end, and the last question was “How can a person find time to think more deeply about how to solve problems or make opportunities in their life?”
 
This is a great question because we all have tons of things in our lives that we would like to be better but we’re not sure how to do it.  We might try half-heartedly do one or two obvious things and shrug when they don’t work.  These can range from important things like “How do I find an exciting job where I’ll learn a lot” or “How can I find a great spouse,” to small, but nagging little problems like “How can my stop dog, Spot, from making spots in my apartment,” or “What should I do about all of that junk in the garage?”
 
But we don’t usually try too hard to solve these problems.  That is, we usually don’t come up with the right answers because we don’t think in a focused, deep way about how to solve them.  We moan about them, we avoid them, or we settle for an expedient band-aid solution.  
 
Still, no one’s better able to find the unique-to-you answers to these problems better than you.   If you had an easy strategy to come up with the answers, your answers might not be perfect, but they would be a huge move in the right direction.
 
When this person asked this excellent question in this class, I shared something with him and with the I’ve been experimenting with and modifying for couple years.  It’s been working well for me and although it was a bit off-topic from my lecture.  I thought it would be useful as they venture off to great new possibilities.  Over the past years, I’ve distilled into three steps:
 
Step 1. Find 30 Minutes of Undistracted, No-Phone time.  Find 30 minutes of undistracted, nonelectronic time, and grab a journal or a piece of paper and pen.  This can be first thing in the morning (best) or just before bed (next best).  At the top of the paper write down “10 Actions for .  . . . “ and then plug in your problem or opportunity.
 
Step 2. Write 10 Actions that would Solve the Problem that’s Most on Your Mind.  Write down 10 actions that you believe you could realistically take (if you wanted) to help start solving your problem.  The more specific your answer the better.  Your first 3-4 actions will come fast because they are obvious, but they’re also the actions you probably don’t want to take, or this wouldn’t be a problem.  The next 3-4 are going to take thought, because you’re stretching past the obvious.  The last 3-4 will be difficult to generate and might seem pretty wacky, but it’s often where your real turn-around insights will happen.  The key take-away is that you must write down 10, even if a bunch of them seem too far out of the box.
 
Step 3. Pick the Best 2-4 Ideas and Schedule a Time to Do Them. Schedule your 2-4 best and easiest ideas into your to-do list or calendar.  You can do more, but usually 2-4 is enough to get you unstuck and to make huge progress. 
 
If an example would be useful, let me show you want this has looked like for me so far this week.
 
Most mornings I think of one thing that’s on my mind that I’m unsure how to tackle.  Yesterday was Monday and my topic was how can I change the home page for a website I’m creating for family meals.  Today’s topic was how I can learn 14 new-to-me songs in four days for a new band I just joined.  Here’s what the first 30 minutes of my day looked like yesterday and today:
 
Step 1. Find 30 Minutes of Undistracted, No-Phone time.  I did them first thing in the morning.  I laid on my home office couch with a journal and a pen.  This was before anyone else was up, and before I turned on my computer or checked my phone.
 
Step 2. Write 10 Actions that would Solve the Problem.  This took me about 25 minutes with the webpage issue, but it took me about 45 minutes with the new songs issue because the problem was so unfamiliar to me that I spent a lot of time holding a pen and staring at the paper.  I spend a bit more than 30 minutes because I felt I was on a roll.  You’ll also notice below that for the web page, I put down 11 ideas on the page (and a couple others on the next) since things were flowing. 
 
Step 3. Pick the Best 2-4 Ideas and Schedule a Time to Do Them. For the website issue, I acted on idea last night and put the others on the calendar for next Monday (after the 3-day weekend).  For the songs, I started this morning and created templates for them. I’m sure have lots of problems, and I’ll change them, but at least it will get me over this 4-day hump. 

​This is fairly personal, and I never shared this approach with anyone (other than my brother and wife) until this person asked during class.  There might be a ton of ways you can modify it to work for you, but the main ideas are: Pick an undistracted (no phone) time with pencil and paper, write down 10 (ten) specific actions, and immediately do them or schedule them.
 
Here’s why this topic came to mind for a column – a full month after the original question was asked.  
 
Last weekend a former graduate student is moving with his family to start a new job, and he has 400 things on his mind.  He asked me about two questions/problems/issues he’s facing.  After talking, I described this approach to him as a way of tackling the other 398 issues he’ll be facing daily once he drives the moving van into town.
 
He said, “I do something similar.  I come up with 3-4 ideas.  I just never do anything about them, and then I forget them.”
 
I told him the key isn’t usually the first 3-4 solutions to the problem.  It’s the next 6-7 pretty great ones come up after you’ve stared at a blank page for 20 minutes.  And writing them down helps with remembering.  And having them in a journal keeps them organized.
 
Good luck with trying this out.  Give it a week and email me and let me know how its working for you and how you might have adjusted or modified it. 
 
In the meantime, I better get back to playing a lot of wrong notes so I can get them out of the way.  
 
 

​(This is one version of the blog I wrote as the Executive Director of Research for VitalSmarts).

“Woo-hoo! I get to work from home!”

Before the coronavirus, a lot of companies were hesitant to let people work from home. “Working from home” rhymes too closely with “Shirking from home.” It includes surfing, posting, grazing, running errands, crushing Candy Crush, calling your brother “just because,” rereading online stories about the coronavirus, updating your LinkedIn resume, spacing out on conference calls, and telling your boss, “I’m still waiting for Bob to get it to me so I can work on it.”
 
But what if working from home looked different? What if working from home made you 13% more productive, made you feel more satisfied with your job, and made you half as likely to quit?
 
This is exactly what was found in a 2015 Stanford study of a large Chinese travel firm called CTrip.  Researchers randomly split 249 call center employees from Shanghai into two groups. For nine months, half of them kept working at their desks as usual, and the other half were told to work from home four days a week (one day a week they came into the office). Then the researchers measured everything from the number of calls they made, to job satisfaction, to breaks taken, to sick days… everything but Facebook Likes and Candy Crush scores.
 
One conclusion: Working from home can make people more productive.
 
But wait. Before you try to sell the conference table on eBay, there’s a huge caveat from this study (aside from country and culture): These workers had very specific measures of productivity—phone calls per minute and the amount of time spent on the phone.
 
Whereas those in customer service, copywriting, or design might have very specific measures of productivity (dollars, calls, pages, or projects), other workers might have to deal with more collaboration and face-to-face meetings. For them, working at home can be challenging. It requires accountability, better work habits, and a general ability to get things done when there are roaring distractions all around.
 
Since working at home requires a discipline muscle that many of us need to strengthen, it’s easy to let our first days or weeks at home be structured by meetings and not our mission. That is, we might view the phone or web meetings on our calendar as the “Big rocks” of our day instead of seeing our biggest projects as our biggest rocks. After you conduct a weekly review of the projects that are most pressing, these suggestions might help.
 
            • Identify the three biggest project tasks you need to complete each day 
(not including meetings).
            • Make a promise to complete these tasks and deliver results to another person 
(boss or coworker).
            • Check in for a follow-up after making the delivery.
 
This is the productivity side of working at home. But there’s another side to working at home that has been widely ignored. It’s the human side.
 
There’s a story of three people who find themselves stranded on an uncharted desert island. Sort of like Gilligan’s Island, but without commercials. After years of learning how to smoothly work together to survive, the trio one day finds a bottle with a genie in it. The genie grants each person a wish. The first wishes to be back home in California, and—poof—she’s gone. The second wishes to be reunited with his family in Texas, and—poof—he’s gone. The third person looks around the empty island and says to the genie, “You know, I miss my two friends. I wish they were back.”
 
Here’s the rest of the story about the Chinese workers.
 
After nine months of working at home, the study was over. The workers were told they could continue working from home four days a week or they could come back and grind it out in-office for the full five. Slightly more than half of these workers wanted to come back and work in the office. They reported they were too “lonely.”
 
There’s a human side to working at home. We can use VitalSmarts tools to strengthen our communication muscle and our productivity muscle, but we might still feel like something is missing.
 
Leaning in (versus spacing out) during meetings might help, and checking in or following up after finishing a project piece might help. But this human solution will need some personal thought and personal tailoring for each of us. If we’re feeling restless after 4 days at home, the human side is where we might want to look.
 
And maybe call your brother “just because.”