​Cooking Habits Provide a Key to Five–a–Day Success


Vegetable Lovers are more likely to like spicy foods, red wine, have guests over, cook without a cookbook, and avoid desserts compared to Fruit Lovers

Resources

CAN Approach to Change
File Size: 660 kb
File Type: pdf
Download File
Feel free to download and use any of the graphics, illustrations, videos, and resources on the page for educational purposes and with credit.  
​This work is licensed under a Creative commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Slim by Design
File Size: 5781 kb
File Type: pdf
Download File

Summary

Fruits are not vegetables. What makes one person become a fruit lover and another become a vegetable lover? If we knew what these differences were, we could more effectively encourage our clients and our country to eat more fruits or vegetables simply by tailoring our education efforts by using different and more relevant messages and media.
​-
Download paper from SSRN (the Social Science Research Network)
Wansink, Brian and Keong–mi Lee (2004). Cooking Habits Provide a Key to 5 a Day Success. Journal of the American Dietetic Association, 104(11), 1648–1650. doi:10.1016/j.jada.2004.09.017
​ --


​Other resources

Major Research Areas