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Fruits are not vegetables. What makes one person become a fruit lover and another become a vegetable lover? If we knew what these differences were, we could more effectively encourage our clients and our country to eat more fruits or vegetables simply by tailoring our education efforts by using different and more relevant messages and media.
Wansink, Brian and Keong–mi Lee (2004). Cooking Habits Provide a Key to 5 a Day Success. Journal of the American Dietetic Association, 104(11), 1648–1650. doi:10.1016/j.jada.2004.09.017