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​Cooking Habits Provide a Key to Five–a–Day Success


Vegetable Lovers are more likely to like spicy foods, red wine, have guests over, cook without a cookbook, and avoid desserts compared to Fruit Lovers


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Resources

CAN Approach to Change
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Summary


Fruits are not vegetables. What makes one person become a fruit lover and another become a vegetable lover? If we knew what these differences were, we could more effectively encourage our clients and our country to eat more fruits or vegetables simply by tailoring our education efforts by using different and more relevant messages and media.
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Download paper from SSRN (the Social Science Research Network)
Wansink, Brian and Keong–mi Lee (2004). Cooking Habits Provide a Key to 5 a Day Success. Journal of the American Dietetic Association, 104(11), 1648–1650. doi:10.1016/j.jada.2004.09.017
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  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About