Solve & Share
  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About
Picture

​Predicting the Future of Consumer Panels


Picture

Resources

CAN Approach to Change
File Size: 660 kb
File Type: pdf
Download File

Feel free to download and use any of the graphics, illustrations, videos, and resources on the page for educational purposes and with credit.  
​This work is licensed under a 
Creative commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Slim by Design
File Size: 5781 kb
File Type: pdf
Download File


Picture

Summary


The future for consumer panels is rich, for both consumers and researchers. Consumer panels in the future could be conducted through such technologies as refrigerator panel displays, smart voice–activated appliances, video conference calls, and personal displays or on high–resolution Web television. Incorporating these technologies into consumer research will further personalize the experience and make data collection more efficient. Questions can be asked and answered in real time, in a vivid, situationally specific manner. Data collection can be voice–activated, interactive, and qualitative. However, the ease of data collection may make it prone to commodification and diminish its quality, stalling progress. The dangers lie in the under–responding to research, rationalization research, and in the over–responding to research, marketing schizophrenia. Additionally, utilizing technology to collect data could lead to the loss of privacy. The Federal Trade Commission provides five principles of fair information practices that market researchers should provide: notice, choices, access, security, and enforcement. Research analysts must collect data fairly and use it illustratively, to answer "why" and to dig deeper through theory–based education and through data–driven insights. These data can benefit companies through user profile analysis, consumption clustering and preference affiliation, and web browsing and purchase predictions. Although technology may bring consumer research into an unknown era of live, interactive data collection, the key to continuing success in consumer panels is never to lose sight that people, both panelists and researchers, are the core of what drives the value of panel research.


Download paper from SSRN (the Social Science Research Network)
Wansink, Brian and Seymour Sudman (2002). Predicting the Future of Consumer Panels. Journal of Database Marketing, 9:4, 301–311. doi: 10.1057/palgrave.jdm.3240078
 


​Other resources



Major Research Areas

For Your Health
For Families and Kids
For Lunchrooms
Workplace Wellness
For Grocery Stores
For Restaurants
Marketing Nutrition
New Research Tools
Other Discoveries

For You

For Families

For School Lunches

Copyright © 2022
  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About