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Menu Psychology ​


​There's a science to designing restaurant menus.  Here are two basic principles:
1. You order food that stands out
2. 
You taste what you expect

Although these might sound obvious, the way they are used can take you from good to great.



Mindless Eating Chapter​


Gatekeepers control 72% of all food eaten​


Profiles of Gatekeepers
​​


The easiest way to learn about Nutritional Gatekeepers and how great they are is in this chapter
Mindless Eating
File Size: 759 kb
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Gatekeepers influence more than ⅔ of all food eaten by their family.  Here's how.
The 72% Solution
File Size: 332 kb
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Here are the different types of gatekeepers.  Academic.  Interesting, but not exciting and lots of numbers
Profiling Great Cooks
File Size: 160 kb
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  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About