Solve & Share
  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About
Picture

​How Resourceful Consumers Identify New Uses for Old Products


Picture

Resources

CAN Approach to Change
File Size: 660 kb
File Type: pdf
Download File

Feel free to download and use any of the graphics, illustrations, videos, and resources on the page for educational purposes and with credit.  
​This work is licensed under a 
Creative commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Slim by Design
File Size: 5781 kb
File Type: pdf
Download File


Picture

Summary


In a study involving a sample of 410 consumers nationwide, those who searched for new uses for old products tended to be educated, health–conscious, convenience–oriented, and not budget–constrained. These resourceful consumers frequently focus on a product' summary benefits in place of the traditional situation in which they are used and are driven by the desire for convenience. This motivation is very different from that which impelled consumers about 75 years ago. Rather, this older generation of consumers focused on alternative uses for products primarily in order to save money.
Resourceful consumers in this study derived new uses for old products often because they needed a certain product that was not readily available to them. In addition, labels often played a notable role in proposing alternative uses.
​

Download paper from SSRN (the Social Science Research Network)
Wansink, Brian (2003). How Resourceful Consumers Identify New Uses for Old Products. Journal of Family and Consumer Science, 95(4), 109–113.
​ --


​Other resources



Major Research Areas

For Your Health
For Families and Kids
For Lunchrooms
Workplace Wellness
For Grocery Stores
For Restaurants
Marketing Nutrition
New Research Tools
Other Discoveries

For You

For Families

For School Lunches

Copyright © 2022
  • Home
  • Professional Projects
    • For You
    • For Families
    • For Free >
      • Free Books for Libraries
      • Free Magnets
      • Kitchen Scorecard
    • -------------
    • For School Lunches
    • For Workplace Wellness
    • For Grocery Shoppers
    • For Restaurant Lovers
  • About