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Restaurant
Menu Engineering


"Nobody goes to a restaurant to start a diet."  

We go to restaurants to have fun, eat great food, and enjoy ourselves.  Still, there are easy ways you can eat "a little healthier" at your favorite restaurant and love it even more.   
​And there's also easy ways they can help.   

Favorite Video Clips


www.menuengineers.com

NBC Today Show: Menu Psychology With Gregg Rapp - Part One

NBC Today Show: Menu Psychology With Gregg Rapp - Part Two

ABC News: How Menus Are Designed To Influence Your Order

CBS News: Evolution of The American Menu





Some FAQs from Savvy Diners

• Don't restaurants make money by making us fat?

• Where's the healthiest place to sit in a restaurant?

• What's the best way to read a menu so I eat healthy?

• How do menus trick me to order too much and overeat?

• Where's the best tasting food on a menu that's healthy?

• Can the shape and size of glasses make me drunk?

• What about bread -- do I eat more with butter or olive oil?

• Can fast food be healthier and still make a profit?

• Can restaurants be incentivized to be healthier?


The Psychology of Eating Out


Here's why you order what you order,
​according to menu engineer, Gregg Rapp.
Read more about Gregg Rapp in Restaurant Dining by Design (p. 78)
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Here's What to Do


Help Your Fav Restaurant


Menu How-to

Here's why you unknowingly overeat at restaurants. Here's also how you can eat a little less and like it  more.​
Restaurant Dining by Design (free to share)
File Size: 1986 kb
File Type: pdf
Download File

Here's how to let your favorite restaurant know how they can help you eat better and like them even more.
Restaurant Letter
File Size: 129 kb
File Type: docx
Download File

Action Plan & Addresses
File Size: 1177 kb
File Type: pdf
Download File

Here's how your favorite restaurant can make it healthier for you to eat there
Designing Healthy Menus
File Size: 1377 kb
File Type: pdf
Download File



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  • Home
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    • For Free >
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      • Kitchen Scorecard
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    • For Grocery Shoppers
    • For Restaurant Lovers
  • About