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​Want to be Seen as More Loving and a Better Cook? Serve Vegetables to Your Kids


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This research examines how serving vegetables with family dinner influences perceptions of the meal and the cook.    
For the study, 500 mothers from a national online panel were asked to rate their taste experience when served 5 different meal combinations. Some of the meals included vegetables while some did not. During the study they were also asked to read two “day-in-the-life” scenarios. The first described a working mother that did not serve vegetables with the family dinner, the second described a mother who did serve vegetables. After reading the scenarios, participants rated the woman described on a number of personality qualities.
This study found that any inclusion of vegetables in a meal, either fresh, frozen, or canned, increased the taste perception of that meal (P <.001). In terms of the “day-in-the-life scenarios”, the mother that included vegetables with the meal was rated as more loving, thoughtful, and selfless than the mother that did not include vegetables (P < 0.05). 
Serving vegetables with a meal makes a parent seem more loving while enhancing their perceived cooking skills. This can be used a useful tool to promote vegetable consumption at the family dinner table. Public health messages should look into motivating the self interest of parental cooks everywhere. 
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Download paper from SSRN (the Social Science Research Network)
 Wansink, Brian, Adam Brumberg, and Anu Mukund (2015). Want to be Seen as More Loving and a Better Cook? Serve Vegetables to Your Kids. Journal of Nutrition Education and Behavior, 47(4), S45. doi:10.1016/j.jneb.2015.04.119


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