Brian Wansink Vita (Incomplete) |
BRIAN WANSINK
[email protected]
AcademicsOnly.org BrianWansink.com
PERSONAL:
Born in Sioux City, Iowa. Married to Jennifer Wansink.
Three daughters: Audrey (2005), Valerie (2007), and Lieve (2010).
EDUCATION:
1990: Ph.D. Stanford University (Marketing – Consumer Behavior)
1984: M.A. Drake University, Iowa (Journalism and Mass Communication)
• National Alumni Achievement Award (2013)
1982: B.S. Wayne State College, Nebraska (Business Administration)
• Outstanding Alumni Award (2005)
PROFESSIONAL EXPERIENCE:
2020-Present: Family Meal Foundation, 501-c3 (Ithaca, NY) – Founder
2019-2020: VitalSmarts (Provo, UT) – Executive Director of Research
2005-2019: Cornell University (Ithaca, NY) – John S. Dyson Professor of Marketing,
Charles H. Dyson School of Applied Economics and Management;
Adjunct Professor, Johnson Graduate School of Management.
2016: BI – Norwegian Business School – Visiting Research Professor
2015: EAT Foundation for Sustainability (Greenudge) – Research Director
2007-2009: USDA’s Center for Nutrition Policy and Promotion – Executive Director
• Proposed the Half-Plate approach, which became MyPlate.gov
• Led the revision of the 2010 Dietary Guidelines for America
• Launched 4 new consumer tools (average of 750,000 web-page views/day)
• Created the USDA Corporate Challenge and enlisted 102 partners
• Increased web-hits to MyPyramid.gov to 5.6 million/day (44% increase)
• Proposed and chartered the President’s Council for Family Nutrition
2004: U.S. Army Research Labs (Natick, MA) – Visiting Research Scientist
2003: INSEAD (Fontainebleau, France) – Visiting Professor of Marketing
1997-2005: University of Illinois (Urbana-Champaign) – Julian Simon Memorial Research
Professor of Business Admin, of Nutritional Science, of Advertising, and
of Agricultural and Consumer Economics
1996: Kellogg’s Company – Advertising Education Foundation Visiting Professor
1995-1997: University of Pennsylvania (Wharton School) – Visiting Asst. Prof. of Marketing
1994-1995 Vrije Universteit (Amsterdam, Netherlands) – Research Professor
1990-1994: Dartmouth College (Amos Tuck School) – Assistant Professor of Bus. Admin.
1988-1989: Stanford University (Communication Department) – Teaching Assistant
1984-1985: Small Business Administration (SBA) – Marketing Consultant
Selected Honors & Awards
Public Impact Awards
2014: Michael and Susan Dell Award in Child Health
2013: AAEA’s Distinguished Outreach Program (Smarter Lunchroom Movement)
2013: Pollay Prize for Research in Marketing and Public Policy
2012: Outstanding Accomplishment in Science & Public Policy – Cornell University
2011: SUNY Chancellor’s Award for Excellence in Scholarship and Creative Activities
National Service Honors
2012: President – Society for Nutrition Education and Behavior
• Changed Society name to include “Behavior,” helped increase membership, and return to profitability
2007: Journal of Consumer Research Policy Board (1998-2007)
2001 & 1999: Army ROTC Faculty Advisor Award – Ft. Lewis, WA & Ft. Knox, KY
1991: Distinguished Leadership Award – United Negro College Fund
Teaching Awards
2005: University List of Excellent Teachers (14 of 16 semesters 1997-2005) – U. of Illinois
2001: Graduate Professor of the Year – University of Illinois (College of Business)
2001 & 1999: MBA Core Professor of the Year – University of Illinois at Urbana-Champaign
1999: Who’s Who in Executive Education – Sterling Who’s Who
Research Awards
2013: Quality of Research Discovery Award – Eur. Assn. Ag. Econ. (Just & Wansink, REStat 2011)
2012: Best Paper (O’Dell) Award – J. of Marketing Research (Chandon & Wansink, JMR 2007)
2010: Best Paper Award – J. of Consumer Research (Chandon & Wansink, JCR 2007)
2009: Best Paper Award – Choices (Just & Wansink 2009)
2003: Dean’s Senior Faculty Award for Excellence in Research – University of Illinois
2000: Classics in Advertising Research – J. of Advertising Research (Wansink & Ray 1992)
1989: Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute
Research Citation Awards
2011: Emerald Citation of Excellence Award (Chandon & Wansink, JCR 2007)
1997: Highest Citation of Rsch Excellence – ANBAR Elect. Intel. (Wansink, JM 1996)
1997: Highest Citation of Rsch Excellence – ANBAR Elect. Intel. (Wansink & Ray, JM 1996)
Cool or Unusual Honors
2013: National Alumni Achievement Award – Drake University
2008: Fitness Magazine’s “Fit-50”
2007: Finalist – Books for a Better Life Award (Wansink 2006, Mindless Eating)
2007: Ig Nobel Prize in Nutrition (Wansink, Painter, and North, Obesity Research 2005)
2005: Outstanding Alumni Award – Wayne State College
2008: ABC World News “Person of the Week” (1-4-08)
Research
Mission: To discover and disseminate transforming solutions to help people eat better.
These solutions have win-win relevance for families, dieters, and children
as well as for health professionals, companies, and public policy.
Books
Bradburn, Norman M., Michael Stern, Brian Wansink, and Timothy Johnson (2016), Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, San Francisco, CA: Jossey-Bass.
Wansink, Brian (2014), Slim by Design – Mindless Eating Solutions for Everyday Life, New York, NY: William Morrow.
• Audiobook (2014)
Wansink, Brian (2006), Mindless Eating – Why We Eat More Than We Think, New York, NY: Bantam-Dell.
• Audiobook (2006); paperback (2007); mass-market paperback (2010)
• Translated into Portuguese (2006), French (2007), German (2007), Japanese (2007), Italian (2007), Hebrew (2007), UK-English (2007), Chinese (2007), Dutch (2007), Norwegian (2007), Thai (2007), Danish (2008), Korean (2008), Czechoslovakian (2008), Simple Chinese (2010), Greek (2010), Estonian (2010), and some other languages (25-30 in total).
• 2007 Finalist – “Books for a Better Life” (Psychology Category)
Wansink, Brian (2005), Marketing Nutrition – Soy, Functional Foods, Biotechnology, and Obesity, Champaign, IL: University of Illinois Press.
• Paperback (2007)
Bradburn, Norman M., Seymour Sudman, and Brian Wansink (2004), Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, San Francisco, CA: Jossey-Bass.
• Translated into Chinese (2006).
Sudman, Seymour and Brian Wansink (2002), Consumer Panels, Second Edition, American Marketing Association: Chicago, IL.
Wansink, Brian (2001), WWHP 98.3 FM – Interactive Case Study, Southwestern Publishing Company: Cincinnati, OH, (DVD).
Academic Journal Publications
Wansink, Brian, and Audrey Wansink (2022) "MyPlate, Half-Plate, and No Plate: How Visual Plate-Related Dietary Benchmarks Influence What Food People Serve." Cureus 14.5 doi:10.7759/cureus.25231.
Wansink, Brian and Audrey Wansink (2022), Parental actions that correlate with preschoolers requesting larger portions of food when away from home. International Journal of Community Medicine And Public Health, 9:5, pp. 1961-1967. https:Dx.doi.org/10.18203/2394-6040.ijcmph20221207.
Koschmann, Anthony, and Brian Wansink (2021), "Food Security, Store Access, and Prices Paid: Do the Poor Pay More for Groceries?." Journal of Hunger & Environmental Nutrition: 1-12. doi.org/10.1080/19320248.2021.1997856
Wansink, Brian (2018), “Household Food Waste Solutions for Behavioral Economists and Marketers,” Journal of Food Products Marketing, (24:5), 500-521. doi.org/10.1080/10454446.2018.1472694.
Wansink, Brian, Lara A. Latimer, and Lizzy Pope (2017), “‘Don’t eat so much:’ how parent comments relate to female weight satisfaction,” Eating and Weight Disorders, 22:3, 475-481.
Biswas, Dip, Courtney Szocs, Roger Chacko, and Brian Wansink (2017), “Shining Light on Atmospherics: How Ambient Light Influences Food Choices,” Journal of Marketing Research, 54:1, 111-123.
Wilson, Norbert L. W., David R. Just, Jeffery Swigert, and Brian Wansink (2017), “Food Pantry Selection Solutions: A Randomized Controlled Trial in Client-Choice Food Pantries to Nudge Clients to Targeted Foods,” Journal of Public Health, 39:2, 366-372.
Wansink, Brian (2017), “Healthy Profits: An Interdisciplinary Retail Framework to Increase the Sales of Healthy Food,” Journal of Retailing, 93 (March): 65-78, doi: 10.1016/j.jretai.2016.12.007.
Doering, Tim and Brian Wansink (2017), “The Waiter’s Weight: Does a Server’s BMI Relate to How Much Food Diners Order?” Environment and Behavior, 49:2, 215-223.
Wansink, Brian, Dilip Soman, and Kenneth C. Herbst (2017), “Larger Partitions Lead to Larger Sales: Divided Grocery Carts Alter Purchase Norms and Increase Sales,” Journal of Business Research, 75, 202-209, doi: 10.1016/j.jbusres.2016.06.023.
Tal, Aner, Stina Niemann, and Brian Wansink (2017) “Depicted Serving Size: Cereal Packaging Pictures Exaggerate Serving Sizes and Promote Overserving,” BMC Public Health, 17, 169.
Greene, Katherine N., Gnel Gabrielyan, David R. Just, and Brian Wansink (2017), “Fruit-Promoting Smarter Lunchrooms Interventions: Results from a Cluster RCT,” American Journal of Preventive Medicine, 52:4, 451-458, doi: 10.106/j.amepre.2016.12.015.
Missbach, Benjamin, Dorota Majchrzak, Raphael Sulzner, Martin Reichel, Juergen Koenig, and Brian Wansink (2017), “Exploring the Flavor Life Cycle of Beers with Varying Alcohol Content,” Food Science and Nutrition, 5:4, 889-895.
Laroche, Helena, Christine Hradek, Kate Hanson, Andrew S. Hanks, David R. Just, and Brian Wansink (2017), “Healthy Concessions: High School Students Responses to Healthy Concession Stand Changes, Journal of School Health, doi: 10.1111/josh.12472.
Gabrielyan, Gnel, Drew S. Hanks, Kathryn I. Hoy, David R. Just and Brian Wansink (2017), “Who’s Adopting the Smarter Lunchroom Approach? Individual Characteristics of Innovative Food Service Directors, Evaluation and Program Planning, 60, 72-80.
Chan, Elisa K., Robert Kwortnik, and Brian Wansink (2017), “McHealthy: How Marketing Incentives Influence Healthy Food Choices,” Cornell Hospitality Quarterly, 58:1, 6-22.
Phillips, Erica G., Martin T. Wells, Ginger Winston, Rosio Ramos, Carol M. Devine, Elaine Wethington, Janey C. Peterson, Brian Wansink, and Mary Charlson (2017), “Innovative approaches to weight loss in a high-risk population: The small changes and lasting effects (SCALE) trial,” Obesity, 25:5, 833-841.
Zhou, Shuo, Michael A. Shapiro, and Brian Wansink (2017), “The Audience Eats More if a Movie Character Keeps Eating: An Unconscious Mechanism for Media Influence on Eating Behaviors,” Appetite, 108, 407-415.
Winkler, Lise L., Ulla Christensen, Charlotte Glümer, Paul Bloch, Bent E. Mikkelsen, Brian Wansink, and Ulla Toft (2017), Substituting Sugar Confectionery with fruit and healthy snacks at the checkout - A Win-win strategy for Consumers and Food Stores,” BMC Public Health, 16.1, 1184.
Vartanian, Lenny R., Kristin M. Kernan, and Brian Wansink (2017), “Clutter, Chaos, and Overconsumption: The Role of Mind-Set in Stressful and Chaotic Food Environments,” Environment and Behavior, 49.2, 215-223.
Orsama, Anna-Leena, Michele Strahilevitz, Brian Wansink, and Deborah L. Safer, (2017) "Shifts in the Enjoyment of Healthy and Unhealthy Behaviors Affect Short- and Long-Term Postbariatric Weight Loss,” Bariatric Surgical Practice and Patient Care, 12:1, 35-42, doi: 10.1089/bari.2016.0036.
—2016—
Helander, Elina, E., Brian Wansink, Angela Chieh (2016), “Weight Gain over the Holidays in Three Countries,” New England Journal of Medicine, 375:12, 1200-1202.
Robbins, Rebecca S. and Brian Wansink (2016), “Which Design Components of Nutrition Infographics Make Them Memorable and Compelling?” American Journal of Health Behavior, 40:6 (779-787). https://doi.org/10.5993/AJHB.40.6.10
Wansink, Brian, Anupama Mukund, and Andrew Weislogel (2016), “Food Art Does Not Reflect Reality: A Quantitative Content Analysis of Meals in Popular Paintings,” Sage Open, 6(3), September, DOI: 10.1177/2158244016654950.
Brand, John, Brian Wansink, and Abby Cohen (2016), “Frosting on the Cake: Pictures of Food Packaging Bias Serving Size,” Public Health Nutrition, 19:12, 2128-2134.
Van Ittersum, Koert and Brian Wansink (2016), “Conducting Research that Stimulates Win-Win Policies,” Journal of the Association for Consumer Research, 1:3, 471-2.
Wansink, Brian and Koert van Ittersum (2016), “Boundary Research: Tools and Rules for Impactful Research in Emerging Fields,” Journal of Consumer Behaviour, 15: 396-410.
Wilson, Norbert L. W., David R. Just, Jeffery Swigert, and Brian Wansink (2016), “Food Pantry Selection Solutions” A Randomized Controlled Trial in Client-Choice Food Pantries to Nudge Clients to Targeted Foods,” Journal of Public Health, 39(2), 366-372. doi.org/10.1093/pubmed/fdw043.
Robbins, Rebecca S. and Brian Wansink (2016), “The 10% Solution: Tying Managerial Salaries and Promotions to Workplace Wellness Actions (and Not Results),” Journal of Occupational Health Psychology, 21:494-503.
Porpino, Gustavo, Brian Wansink, and Juracy Parente (2016), “Wasted Positive Intentions: The Role of Affection and Abundance on Household Food Waste,” Journal of Food Products Marketing, 22(7), 733-751. doi.org/10.1080/10454446.2015.1121433
Wansink, Brian (2016), “Leveraging Inside Sources of Consumer Insights,” Journal of Consumer Marketing, 33:3, 145-152.
• Received the 2017 Commendation Award – Journal of Consumer Marketing
Van Ittersum, Koert and Brian Wansink (2016), “Stop Spoon Dosing: Milliliter Instructions May Cause Fewer Dosage Errors than Spoon Instructions on Liquid Medication,” BMC Research Notes, 9.1, 33.
Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14.
Eldridge, Johanna D., Carol M. Devine, Elaine Wethington, Luz Aceves, Erica Phillips-Caesar, Brian Wansink, and Mary E. Charlson (2016), “Environmental Influences on Small Eating Behaviors to Promote Weight Loss Among Black and Hispanic Populations,” Appetite, 96:129-137.
Tal, Aner and Brian Wansink (2016), “Blinded with Science: Trivial Graphs and Formulas Increase Ad Persuasiveness and Belief in Product Efficacy,” Public Understanding of Science, 25:1, 117-125.
—2015—
Kniffin, Kevin M., Brian Wansink, Carol M. Devine, and Jeffrey Sobal (2015), “Collaboration and Team Building in the Cafeteria,” Harvard Business Review, 93:12, 24-25.
Just, David R. and Brian Wansink (2014), “Fast Food, Soft Drink and Candy Intake is Unrelated to Body Mass Index for 95% of American Adults,” Obesity Science and Practice, 1: 126-130.
Werle, Carolina O.C., Brian Wansink, and Collin R. Payne. (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702.
Siğirci, Ozge and Brian Wansink (2015), “Low Prices and High Regret: How Pricing Influences Regret at All-You-Can-Eat Buffets,” BMC Nutrition, 1:36, 1-5, doi:10.1186/s40795-015-0030-x.
Kniffin, Kevin M., Brian Wansink, Carol M. Devine, and Jeffrey Sobal (2015), “Workplace Commensality and Work-Group Performance: A Field Study of Firefighters,” Human Performance, 28(4), 281-306.
Cao, Ying, David R. Just, Calum G. Turvey, and Brian Wansink (2015), “Existing Food Habits and Recent Choices Lead to Disregard of Food Safety Announcements,” Canadian Journal of Agricultural Economics, 63, 491-511.
Wansink, Brian, Andrew S. Hanks, and Kirsikka Kaipainen (2015), “Slim by Design: Kitchen Counter Correlates of Obesity,” Health Education and Behavior, 1-7, doi: 10.1177/1090198115610571
Gvili, Yaniv, Aner Tal, Monty Amar, Yeal Hallak, Brian Wansink, Michael Giblin, and Colombe Bommelaer, (2015), “Fresh From the Tree: Implied Motion Improves Food Evaluation,” Food Quality and Preference, 46, 160-165.
Kniffin, Kevin, Ozge Sigirci and Brian Wansink (2015), “Eating Heavily: Men Eat More in the Company of Women,” Evolutionary Psychological Science, 1-9. doi: 10.1007/s40806-015-0035-3.
Davis, Brennan and Brian Wansink (2015), “Fifty Years of Fat: News Coverage of Trends that Predate Obesity,” BMC Public Health, doi:10.1186/s12889-015-1981-1
Latimer, Lara A., Lizzy Pope, and Brian Wansink (2015), “Food Neophiles: Profiling the Adventurous Eater,” Obesity, 23:8, 1577-1581.
Wansink, Brian (2015), “Change Their Choice! Changing Behavior Using the CAN Approach and Activism Research,” Psychology & Marketing, 32:5, 486-500.
Just, David R., Ozge Siğirci, and Brian Wansink (2015), “Peak-end Pizza: Prices Delay Evaluations of Quality,” Journal of Product & Brand Management, 24:7, 770-778, doi:10.1108/jpbm01-2015-0802.
Porpino, Gustavo, Juracy Parente, and Brian Wansink (2015), “Food Waste Paradox: Antecedents of Food Disposal in Low Income Households,” International Journal of Consumer Studies, 39:6, 619-629.
Pope, Lizzy, Lara Latimer, and Brian Wansink (2015), “Viewers vs. Doers: The Relationship Between Watching Food Television and BMI,” Appetite, doi:10.1016/j.appet.2015.02.035
Wansink, Brian and Aner Tal (2015), “Television Watching and Effects on Food Intake – Reply,” JAMA Internal Medicine, 175:468-469.
Tal, Aner and Brian Wansink (2015), “An Apple a Day Brings More Apples Your Way: Healthy Samples Prime Healthier Choices,” Psychology & Marketing, 32:5, 575-584.
Wansink, Brian, Andrew S. Hanks, and David R. Just (2015), “A Plant to Plate Pilot: A Cold Climate High School Garden Increased Vegetable Selection but also Waste,” Acta Paediatrica 104:8, 823-826.
Phillips-Caesar, Erica R., Brian Wansink, Ginger I. Winston, Carole M. Devine, Balavenkatesh Kanna, Elaine Wethington, Walid Michelen, Martin T. Wells, James P. Hollenberg, Janey C. Peterson, and Mary E. Charlson (2015), “Small Changes and Lasting Effects: Rationale, Design and Methods,” Contemporary Clinical Trials, 41, 118-128.
Wansink, Brian (2015) “Easy as Pie,” New Scientist, 225:36-38.
Robbins, Rebecca S. and Brian Wansink (2015), “Employee Health Codes of Conduct: What Would They Look Like and Who Wants to Accept Them?” International Journal of Workplace Health Management, 8:3, 214-229.
Wansink, Brian and Katherine A. Johnson (2015), “Adults Only: Why Don’t Children Belong to the Clean-plate Club?” International Journal of Obesity, 39:375.
Hubbard, Kristie L., Linda G. Bandini, Sara C. Folta, Brian Wansink, M. Eliasziw, and Aviva Must (2015), “Impact of a Smarter Lunchroom Intervention on Food Selection and Consumption Among Adolescents and Young Adults with Intellectual and Developmental Disabilities in a Residential School Setting,” Public Health Nutrition, 18:361-371.
Duyff, Roberta L., Leann L. Birch, Carol Byrd-Bredbenner, Susan L. Johnson, Richard D. Mattes, Mary M. Murphy, Theresa A. Nicklas, Brandi Y. Rollins, and Brian Wansink (2015), “Candy Consumption Patterns, Effects on Health, and Behavioral Strategies to Promote Moderation: Summary Report of a Roundtable Discussion, Advances in Nutrition, 6:139-146.
Cawley, John, Matthew J. Sweeney, Jeffrey Sobal, David R. Just, Harry M. Kaiser, William D. Schulze, Elaine Wethington, and Brian Wansink (2015), “The Impact of a Supermarket Nutrition Rating System on Purchases of Nutritious and Less Nutritious Foods,” Public Health Nutrition, 18:8-14.
Dohle, Simone, Brian Wansink, and Lorena Zehander (2015), “Exercise and Food Compensation: Exploring Diet-related Beliefs and Behaviors of Regular Exercisers,” Journal of Physical Activity & Health, 12:3, 322-327.
Casazza, Krista, Andrew Brown, Arne Astrup, Fredrik Bertz, Charles Baum, Michelle Bohan Brown, John Dawson, Nefertiti Durant, Gareth Dutton, David A. Fields, Kevin R. Fontaine, David Levitsky, Tapan Mehta, Nir Menachemi, P.K. Newby, Russell Pate, Hollie Raynor, Barbara J. Rolls, Bisakha Sen, Daniel L. Smith, Diana Thomas, Brian Wansink, and David Allison (2015), “Weighing the Evidence of Common Beliefs in Obesity Research,” Critical Reviews in Food Science and Nutrition, 55:14, 2014-2053.
Musicus, Aviva, Aner Tal, and Brian Wansink (2015), “Eyes in the Aisles: Why is Cap’n Crunch Looking Down at my Child?,” Environment and Behavior, 47:7 (August), 715-733.
Laroche, Helena H., Christopher Ford, Kate Anderson, Xueya Cai, David R. Just, Andrew S. Hanks, and Brian Wansink (2015), “Concession Stand Makeovers: A Pilot Study of Offering Healthy Foods at High School Concession Stands,” Journal of Public Health, 37:1, 116-124.
Wansink, Brian and Katherine A. Johnson (2015), “The Clean Plate Club: About 92% of Self-Served Food is Eaten,”International Journal of Obesity, 39: 371-374.
—2014—
Wansink, Brian and Andrew S. Hanks (2014), “Calorie Reductions and Within-Meal Calorie Compensation in Children’s Meal Combos, Obesity, 22:3. 630-2.
Wansink, Brian and Ellen van Kleef (2014), “Dinner Rituals that Correlate with Child and Adult BMI,” Obesity, 22: E91-E95, http://dx.doi.org/10.1002/oby.20629.
Kniffin, Kevin M. and Brian Wansink (2014), “Death Row Confessions and the Last Meal Test of Innocence,” Laws, 3: 1-11.
Pope, Lizzy, Andrew S. Hanks, David R. Just, and Brian Wansink (2014), “New Year’s Res-Illusions: Food Shopping in the New Year Competes with Healthy Intentions,” PLOS ONE, 9(12): e110561.
Wansink, Brian and Lizzy Pope (2014), “When Do Gain Framed Health Messages Work Better Than Fear Appeals? Nutrition Reviews, 73:4-11.
Wansink, Brian (2014), “Slim by Design for Schools,” Childhood Obesity, 10:445-447.
Wansink, Brian and Katie Love (2014), “Slim By Design: Menu Strategies for Promoting High-Margin, Healthy Foods,” International Journal of Hospitality Management, 42:137-143.
Kniffin, Kevin M., Brian Wansink, Vladas Griskevicius, and David Sloan Wilson (2014), “Beauty is in the In-Group of the Beholded: Intergroup Differences in the Perceived Attractiveness of Leaders,” Leadership Quarterly, 25:1143-1153.
Helander, Elina E., Anna-Leena Vuorinen, Brian Wansink, and Ilkka K. J. Korhonen (2014), “Are Breaks in Daily Self-Weighing Associated With Weight Gain?” PLOS ONE, 9:11, e113164.
Smarandescu, Laura, Douglas M. Walker, and Brian Wansink (2014), “Big Drinkers: How BMI, Gender, and Rules of Thumb Influence the Free Pouring of Wine,” International Journal of Drug Policy,” 25:1060-1065.
Sharp, David E., Jeffery Sobal, and Brian Wansink (2014), “Using Plate Mapping to Examine Portion Size and Plate Composition for Large and Small Divided Plates,” Eating Behaviors, 15:658-663.
Shimizu, Mitsuru, Katie Johnson, and Brian Wansink (2014), “In Good Company: The Effect of an Eating Companion’s Appearance on Food Intake,” Appetite, 83:263-268.
Smarandescu, Laura, Douglas M. Walker, and Brian Wansink (2014), “Mindless Drinking: How Gender and BMI Relate to the Consumption of Alcohol,” International Journal of Drug Policy,” 25:1131-1134.
Just, David R., Ozge Sigirci, and Brian Wansink (2014), “Lower Buffet Prices Lead to Less Taste Satisfaction,” Journal of Sensory Studies, 29:362-370.
Tal, Aner, Scott Zuckerman, and Brian Wansink (2014), “Watch What You Eat: Action-related Content Influences Consumption,” JAMA Internal Medicine, 174:1842-1843.
Just, David R., Brian Wansink, and Andrew S. Hanks (2014), “Chefs Move to Schools: A Preliminary Examination of How Chef-created Dishes can Increase School Lunch Participation and Fruit and Vegetable Intake, Appetite, 83:242-247.
Kniffin, Kevin M., Brian Wansink, and Mitsuru Shimizu (2014), “Sports at Work: Anticipated and Persistent Correlates of Participation in High School Athletics,” Journal of Leadership and Organizational Studies, 22:2, 217–230.
Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431.
Hubbard, Kristie L., Linda G. Bandini, Sara C. Folta, Brian Wansink, and Aviva Must (2014), “The Adaptation of a School-based Health Promotion Programme for Youth with Intellectual and Developmental Disabilities: A Community-Engaged Research Process,” Journal of Applied Research in Intellectual Disabilities, 27:576-90.
Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451.
Wansink, Brian, Aner Tal, and Adam Brumberg (2014), “Ingredient-based Food Fears and Avoidance: Antecedents and Antidotes,” Food Quality and Preference, 38: 40-48.
Helander, Elina, Kirsikka Kaipainen, Illka Korhonen, and Brian Wansink (2014), “Factors Related to Sustained Use of a Free Mobile App for Dietary Self-Monitoring with Photography and Peer Feedback: Retrospective Cohort Study,” Journal of Medical Internet Research, 16:52-64.
Wansink, Brian, Francesca Zampollo, Guido Camps, and Mitsuru Shimizu (2014), "Biting versus Chewing: Eating Style and Social Aggression in Children,” Eating Behaviors, 15:311- 313.
Wansink, Brian, Mitsuru Shimizu, and Adam Brumberg. (2014), “Dispelling Myths about a New Healthful Food can be More Motivating than Promoting Nutritional Benefits: The Case of Tofu,” Eating Behaviors, 15(2), 318-320.
Hanks, Andrew S., David R. Just, and Brian Wansink (2014), “Chocolate Milk Consequences: A Pilot Study Evaluating the Consequences of Banning Chocolate Milk in School Cafeterias,” PLOS ONE, 9:e91022.
Orsama, Anna-Leena, Elina Mattila, Mikka Ermes, Mark van Gils, Brian Wansink, and Ilkka Korhonen (2014), “Weight Rhythms: Weight Increases During Weekends and Decreases During Weekdays,” Obesity Facts, 7, 36-47.
Walker, Doug, Laura Smarandescu, and Brian Wansink (2014), “Half Full or Empty: Cues That Lead Wine Drinkers to Unintentionally Overpour,” Substance Abuse & Misuse, 49:3, 295-302.
Wansink, Brian, Koert van Ittersum, and Collin R. Payne (2014), “Larger Bowl Size Increases the Amount of Cereal Children Request, Consume, and Waste,” Journal of Pediatrics, 164:2, 323-326.
Bevelander, Kirsten E., Kirsikka Kaipainen, Robert Swain, Simone Dohle, Josh C. Bongard, Paul D. H. Hines, and Brian Wansink (2014), “Crowdsourcing Novel Childhood Predictors of Adult Obesity,” PLOS ONE, 9:2, e87756.
Gardner, Meryl P., Brian Wansink, Junyong Kim, and Se-Bum Park (2014), “Better Moods for Better Eating? How Mood Influences Food Choice, Journal of Consumer Psychology, 24:320-335.
Wansink, Brian and Koert van Ittersum (2014), “Portion Size Me: Plate Size Can Decrease Serving Size, Intake, and Food Waste,” Journal of Experimental Psychology: Applied, 19:2, 320-332.
—2013—
Just, David and Brian Wansink (2013). School Lunch Debit Card Payment Systems are Associated with Lower Nutrition and Higher Calories. Obesity, 22(1), 24-26. doi:10.1002/oby.20591
Van Ittersum, Koert, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan (2013), “Smart Shopping Carts: How Real-Time Feedback Influences Spending,” Journal of Marketing, 77:6, 21-36.
• Finalist for the 2014 Marketing Science Inst. Paul Root Award – Journal of Marketing
Wansink, Brian and David R. Just (2013), “Trayless Cafeterias Lead Diners to Take Less Salad and Relatively More Dessert,” Public Health Nutrition, 18:9, 1535-1536.
Dohle, Simone and Brian Wansink (2013), “Fit in 50 Years: Participation in High School Sports Best Predicts One’s Physical Activity After Age 70,” BCM Public Health, 13, 1100-6.
Wansink, Brian and Andrew S. Hanks (2013), “Slim by Design: Serving Healthy Foods First in Buffet Lines Improves Overall Meal Selection,” PLOS ONE, 8:10, e77055.
Wansink, Brian and Ellen van Kleef (2013), “Dinner Rituals that Correlate with Child and Adult BMI,” Obesity, 22: E91-E95, http://dx.doi.org/10.1002/oby.20629.
Bevelander, Kirsten E., Rutger C. M. E. Engels, Doeschka J. Anschütz, and Brian Wansink (2013), “The Effect of an Intervention on Schoolchildren’s Susceptibility to a Peer’s Candy Intake,” European Journal of Clinical Nutrition, 67:8, 829-835.
Van Ittersum, Koert and Brian Wansink (2013), “Extraverted Children are More Biased by Bowl Sizes than Introverts,” PLOS ONE, 8:10, e78224.
Wansink, Brian and Craig S. Wansink (2013), “Are There Atheists in Foxholes? Combat Intensity and Religious Behavior,” Journal of Religion and Health, 52:3 (Sept), 768-779.
Hanks, Andrew S., David R. Just, and Brian Wansink (2013), “Reliability and Accuracy of Real-Time Visualization Techniques for Measuring School Cafeteria Tray Waste: Validating the Quarter-Waste Method,” Journal of the Academy of Nutrition and Dietetics, 114: 470-474.
Wansink, Brian and Sibylle Kranz (2013), “Who’s Using MyPlate?” Journal of Nutrition Education and Behavior, 45: 6, 728-732.
Just, David R. and Brian Wansink (2013), “One Man’s Tall is Another Man’s Small: How Framing of Portion Size Influences Food Choice,” Health Economics, 23:776-791. doi: 10.1002/hec.2949.
Wansink, Brian, David R. Just, Richard W. Patterson, and Laura E. Smith (2013), “Nutrition Report Cards: An Opportunity to Improve School Lunch Selection, PLOS ONE, 8:10, e72008.
Wansink, Brian (2013), “Convenient, Attractive, and Normative: The CAN Approach to Making Children Slim by Design, Childhood Obesity, 9:4 (August), 277-278.
Schulze, William, Annemie Maertens, and Brian Wansink (2013), “Eating Dogfood: Examining the Relative Roles of Reason and Emotion,” Journal of Economic Behavior & Organization, 92 (August), 202-213.
Lee, Wan-Chen Jenny, Mitsuru Shimizu, Kevin M. Kniffin, and Brian Wansink (2013), “You Taste What You See: Organic Labels Bias Taste Perceptions,” Food Quality and Preference, 29:1 (July), 33-39.
Wansink, Brian and Mitsuru Shimizu (2013), “Eating Behaviors Predict the Number of Buffet Trips: An Observational Study at All-You-Can-Eat Chinese Restaurants,” American Journal of Preventive Medicine,” (April), 44:4, e49-e50.
Hanks, Andrew S., David R. Just, and Brian Wansink (2013), “Pre-Ordering School Lunch and Food Choices Encourages Better Food Choices by Children,” JAMA Pediatrics, 167:7, 673-674.
Wisdom, Jessica, George Loewenstein, Brian Wansink, and Julie S. Downs (2013), “Calorie Recommendations Fail to Enhance the Impact of Menu Labeling,” American Journal of Public Health, 103:9:1604-1609.
Wansink, Brian, David R. Just, Andrew S. Hanks, and Laura E. Smith (2013), “Pre-Sliced Fruit in Schools Increases Selection and Intake,” American Journal of Preventive Medicine, 44:5 (May), 477-480.
Tal, Aner and Brian Wansink (2013), “Fattening Fasting: Hungry Grocery Shoppers Buy More Calories, Not More Food,” JAMA Internal Medicine, 173:12, 1146-1148.
Wansink, Brian, Ying Cao, Prerna Saini, Mitsuru Shimizu, and David R. Just (2013), “College Cafeteria Snack Food Purchases Become Less Healthy with Each Passing Week of the Semester,” Public Health Nutrition, 16:7 (July), 1291-1295.
Hanks, Andrew S., David R. Just, and Brian Wansink (2013), “Smarter Lunchrooms Can Address New School Lunchroom Guidelines and Childhood Obesity,” Journal of Pediatrics, 162:4 (April), 867-869.
Van Kleef, Ellen, Mitsuru Shimizu, and Brian Wansink (2013), “Just a Bite: Considerably Smaller Snack Portions Satisfy Delayed Hunger and Craving,” Food Quality and Preference, 27:1, 96-100.
—2012—
Wansink, Brian, Mitsuru Shimizu, and Adam Brumberg (2012),“How Vegetables Make the Meal: Their Hedonic and Heroic Impact on Perceptions of the Meal and of the Preparer,” Public Health Nutrition, 16:11 (November), 1988-1994.
Kaipaninen, Kirsikka, Collin R. Payne, and Brian Wansink (2012), “The Mindless Eating Challenge: Retention, Weight Outcomes, and Barriers for Changes in a Public Web-based Healthy Eating and Weight Loss Program,” Journal of Medical Internet Research, 14:6 (e168), 100-113.
Wansink, Brian, Kevin M. Kniffin, and Mitsuru Shimizu (2012), “Death Row Nutrition: Curious Conclusions of Last Meals,” Appetite, 59 (December): 837-843.
Kim, Junyong and Brian Wansink (2012), “How Retailers’ Recommendation and Return Policies Alter Product Evaluations,” Journal of Retailing, 88:4 (December), 528-541.
Just, David R. and Brian Wansink (2012), “Do Not Support Regulation of Sugar-Sweetened Beverages,” New England Journal of Medicine, 367:15 (October 11) 1465-6.
Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.
Wansink, Brian, David R. Just, and Collin R. Payne (2012), “Can Branding Improve School Lunches?” Archives of Pediatrics & Adolescent Medicine, 166:10, 967-968.
Rozin, Paul, Julia M. Hormes, Myles S. Faith, and Brian Wansink (2012), “Is Meat Male? A Quantitative Multi-Method Framework to Establish Metaphoric Relationships,” Journal of Consumer Research, 39:3 (October), 629-643.
Wansink, Brian, David R. Just, Collin R. Payne, and Matthew Z. Klinger (2012), “Attractive Names Sustain Increased Vegetable Intake in Schools,” Preventive Medicine, 55:4, 330-2.
Hanks, Andrew S., David R. Just, Laura E. Smith, and Brian Wansink (2012), “Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom,” Journal of Public Health, 34:3, 370-376.
Wansink, Brian and Koert van Ittersum (2012), “Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction,” Psychological Reports, 111:1, 228-232.
Van Ittersum, Koert and Brian Wansink (2012), “Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior,” Journal of Consumer Research, 39 (August), 215-228.
Kniffin, Kevin M. and Brian Wansink (2012), “It’s Not Just Lunch: Extra-Pair Commensality Can Trigger Sexual Jealousy,” PLOS ONE, 7:7, e40445.
Wansink, Brian, Aner Tal, and Mitsuru Shimizu (2012), “First Foods Most: After 18-Hour Fast, People Drawn to Starches First and Vegetables Last,” Archives of Internal Medicine, 172:12 (June 25), 961-963.
Bogan, Vicki L., David R. Just, and Brian Wansink (2012), “Do Psychological Shocks Affect Financial Risk Taking Behavior? A Study of U.S. Veterans,” Contemporary Economic Policy, 31:3 (July), 457-467.
Yang, Haiyang, Ziv Carmon, Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp, and Brian Wansink (2012), “The Hot-Cold Decision Triangle: A Framework for Healthier Choices,” Marketing Letters, 23:2 (June), 457-472.
Johnson, Eric J., Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Haeubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink, and Elke U. Weber (2012), “Beyond Nudges: Tools of a Choice Architecture,” Marketing Letters, 23:2 (June), 487-504.
Wansink, Brian, Koert van Ittersum, and Collin R. Payne (2012), “The Psychology of Heroes: Antecedents and Consequences of Combat-Decorated War Heroism,” International Journal of Psychology Research, 7:2, 155-183.
Byrne, Sahara, Gerri Gay, J.P. Pollak, D. Retelny, A. L. Gonzales, T. Lee, and Brian Wansink (2012), “Caring for Mobile Phone Based Avatars Can Lead Teenagers to Eat Breakfast,” Journal of Children and Media, 6:1, 83-99.
Wansink, Brian, Mitsuru Shimizu, and Guido Camps (2012), “What Would Batman Eat? Priming Children to Make Healthier Fast Food Choices,” Pediatric Obesity, 7:2, 121-123.
• Republished in “Promising Interventions for Childhood Obesity,” Pediatric Obesity (2012).
Geier Andrew, Brian Wansink, and Paul Rozin (2012), “Red Potato Chips: Segmentation Cues Can Substantially Decrease Food Intake,” Health Psychology, 31:3 (May), 398-401.
Drewnowski, Adam, James O. Hill, Brian Wansink, Robert Murray, Connie Diekman (2012), “Achieve Better Health With Nutrient-Rich Foods,” Nutrition Today, 47:1 (Jan/Feb), 23-29.
Hanks, Andrew S., David R. Just, and Brian Wansink (2012), “Trigger Foods Alter Vegetable and Fruit Selection in School Lunchrooms,” Agricultural and Resource Economics Review, 41:1 (April) 114-123.
Schulze, William D. and Brian Wansink (2012), “Toxics, Toyotas, and Terrorism: The Behavioral Economics of Fear and Stigma,” Risk Analysis, 32:4 (April), 678-694.
Zampollo, Francesa, Brian Wansink, Kevin M. Kniffin, Mitsuru Shimizu, and Aki Omori (2012), “Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents,” Cross-Cultural Research, 46:1, 31-49.
Wansink, Brian, Mitsuru Shimizu, Armand V. Cardello, and Alan O. Wright (2012), “Dining in the Dark: How Uncertainty Influences Food Acceptance in the Dark,” Food Quality and Preference, 24:1, 209-212.
Faith, Myles S., Linda Van Horn, Lawrence J. Appel, Lora E. Burke, Jo Ann S. Carson, Harold A. Franch, John M. Jakicic, Tanja V.E. Kral, Angela Odoms-Young, Brian Wansink, and Judith Wylie-Rosett (2012), “Evaluating Parents and Adult Caregivers as ‘Agents of Change’ for Treating Obese Children – Evidence for Parent Behavior Change Strategies and Research Gaps: A Scientific Statement from the American Heart Association,” Circulation, 125:9, 1186-1207.
Wansink, Brian, Mitsuru Shimizu, and Adam Brumberg (2012), “Association of Nutrient-Dense Snack Combinations with Calories and Vegetable Intake,” Pediatrics, 131:1 (January), 22-29.
Van Kleef, Ellen, Mitsuru Shimizu and Brian Wansink (2012), “Serving Bowl Selection Biases the Amount of Food Served,” Journal of Nutrition Education and Behavior, 44:1, 66-70.
Zampollo, Francesca, Kevin M. Kniffin, Brian Wansink, and Mitsuru Shimizu (2012), “Food Plating Preferences of Children: The Importance of Presentation on Desire for Diversity,” Acta Paediatrica, 101:1, 61-66.
Wansink, Brian (2012), “Package Size, Portion Size, Serving Size . . . Market Size: The Unconventional Case for Half-Size Servings,” Marketing Science, 31:1, 54-57.
—2011—
Messer, Kent, Harry Kaiser, Collin R. Payne and Brian Wansink (2011), “Can Generic Advertising Alleviate Consumer Concerns Over Food Scares?” Applied Economics, 43:12 (October), 1535-1549.
Shimizu, Mitsuru and Brian Wansink (2011), “Watching Food-related Television Increases Caloric Intake in Restrained Eaters,” Appetite, 57:661-664.
Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196.
Payne, Collin R. and Brian Wansink (2011), “Quantitative Approaches to Consumer Field Research,” Journal of Marketing Theory and Practice, 19:4, 377-389.
Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2011), “The 100-Calorie Semi-Solution: Sub-Packaging Most Reduces Intake Among the Heaviest,” Obesity, 19:5 (Spring), 1098-1100.
Tal, Aner and Brian Wansink (2011), “Turning Virtual Reality into Reality: A Checklist to Ensure Virtual Reality Studies of Eating Behavior and Physical Activity Parallel the Real World,” Journal of Diabetes Science and Technology, 5:2 (March), 239-244.
Werle, Carolina O. C., Brian Wansink, and Collin R. Payne (2011), “’Just Thinking About Exercise Makes Me Serve More Food:’ Physical Activity and Calorie Compensation,” Appetite, 56:2 (April), 332-335.
Ershow, Abby G., Charles Peterson, William T. Riley, Albert “Skip” Rizzo, and Brian Wansink (2011), “Virtual Reality Technologies for Research and Education in Obesity and Diabetes,” Journal of Diabetes Science and Technology, 5:2 (March), 212-224.
Van Kleef, Ellen, Mitsuru Shimizu and Brian Wansink (2011), “Food Compensation: Do Exercise Ads Change Food Intake?” International Journal of Behavioral Nutrition and Physical Activity, 8:6 (January).
Just, David R. and Brian Wansink (2011), “The Flat-rate Pricing Paradox: Conflicting Effects of 'All-You-Can-Eat' Buffet Pricing,” The Review of Economics and Statistics, 93:1 (February), 193-200.
• The Quality of Research Discovery Award (2013) – European Assn. Agricultural Economics
—2010—
Wansink, Brian (2010), “From Mindless Eating to Mindlessly Eating Better,” Physiology and Behavior, 100:5, 454-463.
Scheibehenne, Benjamin, Peter M. Todd, and Brian Wansink (2010), “Dining in the Dark: The Importance of Visual Cues for Food Consumption and Satiety,” Appetite, 55:3, 710-713.
Wansink, Brian and Craig S. Wansink (2010), “The Largest Last Supper: Depictions of Food Portions and Plate Size Increased Over the Millennium,” International Journal of Obesity, 34:5, 943-944.
Nestle, Marian, Brian Wansink, David Heber, Joseph A. Skelton, Melinda S. Sothern, Deborah A. Cohen, Celia Kibler, (2010), “Industry Watch: Will Private Sector Companies ‘Step up” to the Plate?” Childhood Obesity, 6:5, 247- 249.
Shimizu, Mitsuru, Collin R. Payne, and Brian Wansink (2010), “When Snacks Become Meals: How Hunger and Environmental Cues Bias Food Intake,” International Journal of Behavioral Nutrition and Physical Activity, 7:63 (August 25).
Wansink, Brian and Koert van Ittersum (2010), “How Spoons Systematically Bias Dosing of Liquid Medicine,” Annals of Internal Medicine, 152:1, 66-67.
Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2010), “’Is This a Meal or Snack?’ Situational Cues that Drive Perceptions,” Appetite, 54:1, 214-216.
Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 74:2 (April), 90-104.
Just, David R. and Brian Wansink (2010), “Smarter Lunchrooms: Using Behavioral Economics to
Improve Meal Selection,” Choices, 24:3, 1-7.
—2009—
(On Leave as the White House-Appointed Executive Director for USDA’s CNPP Agency)
Wansink, Brian, David R. Just, and Collin R. Payne (2009), “Mindless Eating and Healthy Heuristics for the Irrational,” American Economic Review, 99:2 (May), 165-69.
Just, David R. and Brian Wansink (2009), “Better School Meals on a Budget: Using Behavioral Economics and Food Psychology to Improve Meal Selection,” Choices, 24:3, 1-6.
• Winner of the 2009 Best Paper Award – Choices
Wansink, Brian, Koert van Ittersum, and Carolina Werle (2009), “How Negative Experiences Shape Long-term Food Preferences: Fifty Years from the World War II Combat Front, Appetite, 52:3, 750-752.
Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, and Brian Wansink (2009), “Choice Under Restrictions,” Marketing Letters, 19:3-4, 183-199.
Just, David R., Calum G. Turvey, and Brian Wansink (2009), “Biosecurity Terrorism, Food Safety, and Food Consumption Behavior: Using Experimental Psychology to Analyze Economic Behavior, Journal of Agricultural and Resource Economics, 34:1, 91-108.
Wansink, Brian and Collin R. Payne (2009), “The Joy of Cooking Too Much: 70 Years of Calorie Increases in Classic Recipes,” Annals of Internal Medicine, 150, 291-291.
—2008—
(On Leave as the White House-Appointed Executive Director for USDA’s CNPP Agency)
Wansink, Brian, Collin R. Payne, and Koert van Ittersum (2008), “Profiling the Heroic Leader: Empirical Lessons from Combat-Decorated Veterans of World War II,” Leadership Quarterly, 19, 547-555.
Wansink, Brian and Collin R. Payne (2008), “Consequences of Belonging to the ‘Clean Plate Club,’” Archives of Adolescent & Pediatric Medicine, 162:10 (October), 994-995.
Wansink, Brian and Pierre Chandon (2008), “Meal Size, Not Body Size, Explains Food Intake Estimation Errors,” Practical Diabetology, 27:4, 6-8.
Vartanian, Lenny R., C. Peter Herman, and Brian Wansink (2008), “Are We Aware of the External Factors That Influence Our Food Intake?” Health Psychology, 27:5, 533-538.
Wansink, Brian (2008), “Project M.O.M.: Mothers & Others & MyPyramid,” Journal of the American Dietetic Association, 108:8 (August), 1302-4.
Wansink, Brian and Collin R. Payne, (2008), “Eating Behavior and Obesity at Chinese Buffets,” Obesity, 16:8 (August), 1957-60.
—2007—
(On Leave as the White House-Appointed Executive Director for USDA’s CNPP Agency)
Chandon, Pierre and Brian Wansink (2007), "The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, 34:3 (October) 301-314.
• Emerald Citation of Excellence Award – 2011
• Winner of the 2011 Best Paper Award – Journal of Consumer Research
Wansink, Brian, Collin R. Payne, Pierre Chandon (2007), “Internal and External Cues of Meal Cessation: The French Paradox Redux? Obesity, 15 (December), 2920-2924.
Van Ittersum, Koert and Brian Wansink (2007), “Do Children Really Prefer Large Portions? Visual Illusions Bias Their Estimates and Intake,” Journal of the American Dietetic Association, 107(7), 1107-1110.
Wansink, Brian and Koert van Ittersum (2007), “Portion Size Me: Downsizing Our Consumption Norms,” Journal of the American Dietetic Association, 107:7 (July), 1103-1106.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink (2007), “The Validity of Attribute Importance: A Review,” Journal of Business Research, 60:11 (November), 1177-1190.
Wansink, Brian (2007), “Helping Consumers Eat Less,” Food Technology, May, 34-38.
Chandon, Pierre and Brian Wansink (2007), "Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation," Journal of Marketing Research, 44:1 (February), 84-99.
• Winner of the 2012 William F. O’Dell Award – Journal of Marketing Research
Wansink, Brian, Collin R. Payne, and Jill North (2007), “Fine as North Dakota Wine: Sensory Expectations and the Intake of Companion Foods,” Physiology and Behavior, 90:5 (April), 712-16.
Wansink, Brian and Collin R. Payne (2007), “Counting Bones: Environmental Cues that Decrease Food Intake,” Perceptual and Motor Skills, 104 (March), 273-7.
Sobal, Jeffery and Brian Wansink (2007), “Kitchenscapes, Tablescapes, Platescapes, and Foodscapes: Influences of Microscale Built Environments on Food Intake," Environment and Behavior, 39:1 (January), 124-42.
Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (January), 106-23.
Garg, Nitika, Brian Wansink, and J. Jeffrey Inman (2007), “The Influence of Incidental Affect on Consumers’ Food Intake,” Journal of Marketing, 71:1 (January), 194-206.
—2006—
Wansink, Brian and Pierre Chandon (2006), "Can "Low Fat" Nutrition Labels Lead to Obesity?," Journal of Marketing Research, 43:4 (November), 605-17.
Wansink, Brian, Glenn Cordua, Ed Blair, Collin Payne, and Stephanie Geiger (2006), “Wine Promotions in Restaurants: Do Beverage Sales Contribute or Cannibalize?” Cornell Hotel and Restaurant Administrative Quarterly, 47:4 (November) 327-36.
Wansink, Brian (2006), “Nutritional Gatekeepers and the 72% Solution,” Journal of the American Dietetic Association, 106:9 (September), 1324-6.
Wansink, Brian and Pierre Chandon (2006), “Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals,” Annals of Internal Medicine, 145:5 (September 5), 326-32.
Chandon, Pierre and Brian Wansink (2006), "How Biased Household Inventory Estimates Distort Shopping and Storage Decisions," Journal of Marketing, 70 (4), 118-35.
Wansink, Brian, Koert van Ittersum, and James E. Painter (2006), “Ice Cream Illusions: Bowl Size, Spoon Size, and Serving Size,” American Journal of Preventive Medicine, 145:5 (September), 240-243.
Wansink, Brian, Ganaël Bascoul, and Gary T. Chen (2006), “The Sweet Tooth Hypothesis: How Fruit Consumption Relates to Snack Consumption, 47:1 (July), Appetite, 107-110.
Wansink, Brian and Alan O. Wright (2006), “‘Best if Used By . . . ’ How Freshness Dating Influences Food Acceptance,” Journal of Food Science, 71:4 (May), S354-357.
Wansink, Brian, James E. Painter and Yeon-Kyung Lee (2006), “The Office Candy Dish: Proximity’s Influence on Estimated and Actual Candy Consumption,” International Journal of Obesity, 30:5 (May), 871-5.
Wansink, Brian (2006), “Position of the American Dietetic Association: Food and Nutrition Misinformation,” Journal of the American Dietetic Association, 106:4 (April), 601-607.
—2005—
Wansink, Brian and Koert van Ittersum (2005), “Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration,” BMJ – British Medical Journal, 331:7531 (December 24) 1512-1514.
Wansink, Brian and Matthew M. Cheney (2005), “Leveraging FDA Health Claims,” Journal of Consumer Affairs, 39:2 (Winter), 386-398.
Wansink, Brian, Armand Cardello, and Jill North (2005), “Fluid Consumption and the Potential Role of Canteen Shape in Minimizing Dehydration,” Military Medicine, 170:10 (October) 871-873.
Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.
Wansink, Brian and Mike Huckabee (2005), “De-Marketing Obesity,” California Management Review, 47:4 (Summer), 6-18.
Wansink, Brian, Koert van Ittersum, and James E. Painter (2005), “How Descriptive Food Names Bias Sensory Perceptions in Restaurants,” Food Quality and Preference, 16:5, 393-400.
Wansink, Brian, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren (2005), “Increasing the Acceptance of Soy-Based Foods,” Journal of International Food and Agribusiness Marketing, 17:1, 33-55.
Wansink, Brian and Matthew M. Cheney (2005), “Super Bowls: Serving Bowl Size and Food Consumption,” JAMA – Journal of the American Medical Association, 293:14 (April 13), 1727-1728.
Wansink, Brian (2005), “Consumer Profiling and the New Product Development Toolbox,” Food Quality and Preference, 16:3 (April), 217-221.
Wansink, Brian, Randall E. Westgren, and Matthew M. Cheney (2005), “Hierarchy of Nutritional Knowledge that Relates to the Consumption of a Functional Food, Nutrition, 21:2 (February), 264-8.
Wansink, Brian, James E. Painter, and Jill North (2005), “Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 13:1 (January), 93-100.
• Winner of the 2007 Ig Nobel Prize for Nutrition
—2004—
Wansink, Brian, Steven T. Sonka, and Clare M. Hasler (2004), “Front-Label Health Claims: When Less is More,” FoodPolicy, 29:6 (December), 659-667.
Wansink, Brian, Koert van Ittersum, and James E. Painter (2004), “How Diet and Health Labels Influence Taste and Satiation,” Journal of Food Science, 69:9 (Nov-Dec), S340-S346.
Wansink, Brian and Keong-mi Lee (2004), “Cooking Habits Provide a Key to 5 a Day Success,” Journal of the American Dietetic Association, 104:11, (November), 1648-1650.
Pennings, Joost M.E. and Brian Wansink (2004), “Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures,” Journal of Business, 77:4 (October), 697-723.
Wansink, Brian, Steven T. Sonka, and Se-Bum Park (2004), “Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference,” Journal of Sensory Studies, 19:4 (October), 327-340.
Wansink, Brian (2004), “Consumer Reactions to Food Safety Crises,” Advances in Food and Nutrition Research, 48, 103-150.
Wansink, Brian (2004), “Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers,” Annual Review of Nutrition, Volume 24, 455-479.
Wansink, Brian and Koert van Ittersum (2004), “Stopping Decisions of Travelers,” Tourism Management, 25: (June), 319-330.
Kahn, Barbara E. and Brian Wansink (2004), “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Journal of Consumer Research,
30:4 (March), 519-533.
• Runner-up for JCR’s 2007 “Best Paper Award”
—2003—
Wansink, Brian and Koert van Ittersum (2003), “Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Journal of Consumer Research, 30:3 (December), 455-463.
Wansink, Brian (2003), “How Do Front and Back Package Labels Influence Beliefs About Health Claims?” Journal of Consumer Affairs, 37:2 (Winter), 305-316.
Wansink, Brian and Randall Westgren (2003), “Profiling Taste-Motivated Segments,” Appetite, 41:3 (December), 323-327.
Sherrick, Bruce J., Peter J. Barry, Gary D. Schnitkey, Paul N. Ellinger, and Brian Wansink (2003), “Farmers’ Preferences for Crop Insurance Attributes,” Review of Agricultural Economics, 25:2 (Fall/Winter), 415-429.
Wansink, Brian (2003), “How Resourceful Consumers Identify New Uses for Old Products,” Journal of Family and Consumer Science, 95:4 (November), 109-113.
Wansink, Brian (2003), “Overcoming the Taste Stigma of Soy,” Journal of Food Science,
68:8 (September), 2604-2606.
Wansink, Brian (2003), “Developing a Cost-Effective Brand Loyalty Program,” Journal of Advertising Research, 43:3 (September), 301-309.
Wansink, Brian, Matthew M. Cheney, and Nina Chan (2003), “Exploring Comfort Food Preferences Across Gender and Age,” Physiology and Behavior, 79:4-5, 739-747.
Wansink, Brian and Lawrence W. Linder (2003), “Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption,” International Journal of Obesity, 27:7, 866-868.
Wansink, Brian (2003), “Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooks,” Food Quality and Preference, 14:4 (June), 289-297.
Wansink, Brian (2003), “Using Laddering to Understand and Leverage a Brand’s Equity,” Qualitative Market Research, 6:2, 111-118.
Wansink, Brian (2003), “Measuring Consumer Response to Food Products: Sensory Tests that Predict Consumer Acceptance,” Food Quality and Preference, 14:1 (January), 23-26.
—2002—
Chandon, Pierre and Brian Wansink (2002), "When Are Stockpiled Products Consumed Faster? A Convenience--Salience Framework of Postpurchase Consumption Incidence and Quantity," Journal of Marketing Research, 39 (3), 321-35.
Wansink, Brian and Se-Bum Park (2002), “Sensory Suggestiveness and Labeling: Do Soy Labels Bias Taste?” Journal of Sensory Studies, 17:5 (November), 483-491.
Wansink, Brian and JaeHak Cheong (2002), “Taste Profiles That Correlate with Soy Consumption in Developing Countries,” Pakistan Journal of Nutrition, 1:6 (December), 276-278.
Wansink, Brian and Seymour Sudman (2002), “Building a Successful Panel,” Marketing Research, (Fall), 23-27.
Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (2002), “Rejoinder to ‘The Variety of an Assortment: An Extension to the Attribute-Based Approach’” Marketing Science, 21:3 (Summer), 320-324.
Wansink, Brian, Steven T. Sonka, and Matthew M. Cheney (2002), “A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods: Soy Acceptance in Russia and Colombia,” Review of Agricultural Economics, 24:2, 353-365.
Painter, James E., Brian Wansink, and Julie B. Hieggelke (2002), “How Visibility and Convenience Influence Candy Consumption,” Appetite, 38:3 (June), 237-238.
Pennings, J.M.E., B. Wansink, en M.T.G. Meulenberg (2002), “Consumentengedrag in Crisissituaties,” Economisch Statistische Berichten, (May 31), 430-432.
Wansink, Brian and Seymour Sudman (2002), “Predicting the Future of Consumer Panels,” Journal of Database Marketing, 9:4 (June), 301-311.
Pennings, Joost M.E., Brian Wansink, and Matthew M.E. Meulenberg (2002), “A Note on Modeling Consumer Reactions to a Crisis: The Case of the Madcow Disease,” International Journal of Research in Marketing, 19:2 (March), 91-100.
Wansink, Brian (2002), “Changing Eating Habits on the Home Front: Lost Lessons from World War II Research,” Journal of Public Policy and Marketing, 21:1 (Spring), 90-99.
—2001—
Wansink, Brian, James M. Painter, and Koert van Ittersum, (2001) “Descriptive Menu Labels’ Effect on Sales,” Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December), 68-72.
Wansink, Brian and Nina Chan, (2001) “Relation of Soy Consumption to Nutritional Knowledge,” Journal of Medicinal Foods, 4:3 (December), 145-150.
Wansink, Brian (2001), “Abandoned Products and Consumer Waste: How Did That Get into the Pantry?” Choices, (October), 46.
Wansink, Brian and Cynthia Huffman (2001), “Revitalizing Mature Packaged Goods,”
Journal of Brand and Product Management, 10:4, 228-242.
Wansink, Brian and Junyong Kim (2001), “The Marketing Battle Over Genetically Modified Foods: False Assumptions about Consumer Behavior,” American Behavioral Scientist, 44:8 (April), 1405-1417.
Wansink, Brian and Scott Seed (2001) “Making Brand Loyalty Programmes Succeed,”
Journal of Brand Management, 8:3 (February), 211-222.
Wansink, Brian and Junyong Kim (2001), “The Marketing and Consumer Acceptance of Biotechnology,” Journal of Commercial Biotechnology, (Winter) 7:3, 249-259.
Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74.
—2000—
Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000), “A Benefit Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing, 64:4 (October), 65-81.
· Reprinted (2001) in the Journal of Marketing and Marketing Research in Russia, 31:1, 52-66.
Wansink, Brian and SeaBum Park (2000), “Methods and Measures that Profile Heavy Users,”
Journal of Advertising Research, 40:4 (July/August), 61-72.
Wansink, Brian and SeaBum Park (2000), “Accounting for Taste: Prototypes that Predict Preference,” Journal of Database Marketing, 7:4, 308-320.
Wansink, Brian and Michael L. Ray (2000), “Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 40:6 (Nov/Dec), 106-113.
· Reprinted from 1992 in this “Classics of Advertising Research” issue of JAR.
Wansink, Brian and Cynthia Sangerman (2000), “Engineering Comfort Foods,” American Demographics, July 66-67.
Wansink, Brian, S. Adam Brasel, and Stephen Amjad (2000), “The Mystery of the Cabinet Castaway: Why We Buy Products We Never Use,” Journal of Family and Consumer Science, Vol. 92:1, 104-108.
Wansink, Brian (2000), “The Power of Panels,” Journal of Database Marketing, 8:3 (April) 190-194.
Wansink, Brian, Se-Bum Park, Steven Sonka, and Michelle Morganosky (2000), “How Soy Labeling Influences Preference and Taste,” International Food and Agribusiness Management Review, 3, 85-94.
Wansink, Brian (2000), “New Techniques to Generate Key Marketing Insights,” Marketing Research, (Summer), 28-36.
—Pre-2000—
Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (1999), “The Variety of an Assortment,” Marketing Science, Vol. 18:4, 527-546.
Wansink, Brian and Lan Xia (1999), “Consumption Behavior and Interstate Travel,” NATSO Journal of Transportation Research, (June), 71-88.
Wansink, Brian and Jennifer M. Gilmore (1999), “New Uses that Revitalize Old Brands,” Journal of Advertising Research,” 39:2 April/May 90-98.
Wansink, Brian, Robert J. Kent, and Stephen J. Hoch (1998), “An Anchoring and Adjustment Model of Purchase Quantity Decisions,” Journal of Marketing Research, 35:1 (February), 71-81.
Wansink, Brian (1997), “Making Old Brands New,” American Demographics, 19:12 (December), 53-58.
Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?” Journal of Marketing, Vol. 60:3 (July), 1-14.
• Highest Citation of Research Excellence 1988 – ANBAR Electronic Intelligence
Wansink, Brian and Michael L. Ray (1996), “Advertising Strategies to Increase Usage Frequency,” Journal of Marketing, 60:1 (January), 31-46.
• Winner of 1989 Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute
• Highest Citation of Research Excellence 1988 – ANBAR Electronic Intelligence
Wansink, Brian (1995), “When Do Product Usage Norms Change Usage Behavior.”
Tinbergen Institute Research Journal (Amsterdam), 7 (September), 1-8.
Wansink, Brian (1994), “Advertising’s Impact on Category Substitution,” Journal of Marketing Research, 31:4 (November), 505-515.
Wansink, Brian, Michael L. Ray, and Rajeev Batra (1994), “Increasing Cognitive Response Sensitivity,” Journal of Advertising, 23:2 (June), 65-75.
Wansink, Brian (1994), “Developing and Validating Useful Consumer Prototypes,”
Journal of Targeting, Measurement and Analysis for Marketing, 3:1, 18-30.
Wansink, Brian and Rohit Deshpandé (1994), “‘Out of Sight, Out of Mind’: The Impact of Household Stockpiling on Usage Rates,” Marketing Letters, 5:1 (January), 91-100.
Wansink, Brian (1994), “Antecedents and Mediators of Eating Bouts,” Family and Consumer Sciences Research Journal, 23:2 (December), 166-82.
Wansink, Brian and Michael L. Ray (1992), “Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 26:4 (May-June), 9-16.
· Reprinted in “Classics in Advertising Research,” Journal of Advertising Research (2000).
Book Chapters
Wansink, Brian (2016), “Slim by Design: Using the CAN Approach to Develop Effective Obesity Policies,” in Eating Disorders and Obesity: A Comprehensive Handbook, ed. Kelly Brownell and B. Timothy Walsh, New York: Guilford Publications, xxx.
Wansink, Brian (2015), “Slim by Design: Moving from Can’t to CAN,” in Behavioral Economics and Public Health, eds. Christina A. Roberto and Ichiro Kawachi, New York: Oxford University Press, 237-264.
Just, David R. and Brian Wansink (2013), “Food Choice: Behavioral Aspects,” Encyclopedia of Human Nutrition, 3rdEdition, Elsevier, 277-281.
Wansink, Brian (2012), “Specific Environmental Drivers of Eating,” in Food and Addiction: A Comprehensive Handbook, eds. Kelly D. Brownell and Mark S. Gold, New York: Oxford University Press, 159-165.
Wansink, Brian (2012), “Turning Mindless Eating Into Healthy Eating,” in Psychology, Behavioral Economics, and the Solution to Obesity, ed. Eldar Shafir, Princeton, NJ: Princeton University Press, 310-328.
Wansink, Brian (2012), “Activism Research: Designing Research that Intends to Transform,” Transformative Consumer Research for Personal and Collective Well-Being, eds. David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne, New York: Taylor & Francis/Routledge, 67-88.
Wansink, Brian, Koert van Ittersum, and Collin R. Payne (2012), “The Psychology of Heroes: Antecedents and Consequences of Combated-decorated War Heroism,” The Psychology of War, eds. Eduardo Manuel Alvarez and Arturo José Escobar, Hauppauge, NY: Nova Science Publishers, Inc., 63-91.
Wansink, Brian, Koert van Ittersum, and Carolina Werle (2011), “The Lingering Impact of Negative Food Experiences: Which World War II Veterans Won’t Eat Chinese Food?” International Handbook of Behavior, Diet, and Nutrition, Preedy, V.R., Watson, R.R., & Martin, C.R. (Eds.), New York: Springer, 1705-1714.
Wansink, Brian (2011), “Mindless Eating: Environmental Contributors to Obesity,” Chapter 23 in: John Cawley (editor), The Oxford Handbook of the Social Science of Obesity, (Oxford University Press: New York), pp. 385-414.
Wansink, Brian (2011), “Hidden Persuaders: Environmental Contributors to Obesity,” Textbook of Obesity: Biological, Psychological, and Cultural Influences, First Edition, eds. Sharon R. Akabas, Sally Ann Lederman, and Barbara J. Moore, New York: John Wiley & Sons, 108-122.
Just, David R. Brian Wansink, Lisa Mancino, and Joanne Guthrie (2011), “Behavioral Economic Concepts to Encourage Healthy Eating in School Cafeterias: Experiments and Lessons from College Students,” Meals in School: Issues and Impacts, eds. Dayna A. Michalka and Christopher J. Monroy, Hauppauge, NY: Nova Science Publishers, Inc., 85-114.
Wansink, Brian (2011), “Marketing MyPyramid: Taking the Dietary Guidelines Home,” Leveraging Consumer Psychology for Effective Health Communications, eds. Rajeev Batra, Punam Anand Keller, and Victor Stretcher, Armonk, NY: M.E. Sharpe, 319-332.
Payne, Collin R. and Brian Wansink (2010), “Doing Consumer Research in the Field,” eds. Hal Macfie and Sara Jaeger, Consumer Driven Innovation in Food and Personal Products, Cambridge, UK: Woodhead Publishing, 358-385.
Wansink, Brian, Koert van Ittersum, and Carolina Werle (2010), “How Negative Experiences Shape Long-term Food Preferences: Combat Studies from World War II,” eds. V.R. Preedy, R.R. Watson, and C.R. Martin, International Handbook of Behavior, Diet, and Nutrition. New York: Springer, 1705-1714.
Wansink, Brian (2010), “Increasing the Measurement Accuracy of Consumption Intentions,” The Sage Handbook of Measurement, eds. Geoffrey Walford, Eric Tucker, and Madhu Viswanathan, Los Angeles, CA: Sage Publishing, 469-486.
Wansink, Brian (2009) “Measuring Food Intake in Field Studies,” eds. David B. Allison and Monica L. Baskin, Handbook of Assessment Methods for Eating Behaviors and Weight-related Problems: Measures, Theories – 2nd edition, Los Angeles, CA: Sage Publishing, 327-345.
Sobal, Jeffery and Brian Wansink (2008), “Built Environments and Obesity,” in Obesity: Causes, Mechanisms, Treatment, and Prevention, ed. Elliott M. Blass, Sunderland, MA: Sinauer Associates Publishing, 281-299.
Wansink, Brian (2008), “’Mindless Eating & the Hidden Persuaders,” in The Choice is Mine, ed. TOPS Club, Inc., Milwaukee, WI: TOPS Club, Inc., 119-128.
Wansink, Brian (2007), “Food Marketing,” in Oxford Concise Encyclopedia of American Food and Drink, ed. Andrew F. Smith, New York: Oxford University Press, 230-231.
Wansink, Brian and John C. Peters (2007), “The Food Industry,” in Handbook of Obesity Prevention, Browning and Kumanyika, eds. Springer, NY, 193-208.
Wansink, Brian (2004), “Food Marketing,” in Oxford Encyclopedia of American Food and Drink, ed. Andrew F. Smith, New York: Oxford University Press, 501-503.
Wansink, Brian (2003), “Point-of-Purchase Advertising” in Encyclopedia of Advertising, eds. John McDonough and Karen Egolf, New York: Fitzroy Dearborn, 1243-1245.
Wansink, Brian and S. Adam Brasel (2003), “Vegemite,” in Encyclopedia of Advertising, eds. John McDonough and Karen Egolf, New York: Fitzroy Dearborn, 1603-1604.
Wansink, Brian (2000), “Making Old Brands New,” Annual Editions: Marketing, Guilford, CT: Duskin/McGraw-Hill, 153-158.
· Reprinted from: Wansink, Brian (1997), “Making Old Brands New,” American Demographics,
19:12 (December), 53-58.
Wansink, Brian (1998), “Expansion Advertising,” in Why Advertising Works, ed. John Philip Jones, Thousand Oaks, CA: Sage Publishing, 31-42.
Wansink, Brian (1997), “Developing Accurate Customer Usage Profiles,” in Values, Lifestyles, and Psychographics, ed. Lynn Kahle, Cambridge, MA: Lexington, 183-198.
Wansink, Brian and Michael L. Ray (1997), “Developing Copy Tests that Estimate Brand Usage,” in Measuring Advertising’s Effectiveness, ed. William Wells, Cambridge, MA: Lexington, 359-370.
Wansink, Brian and Michael L. Ray (1993), “Expansion Advertising’s Impact on Brand Equity,” in Advertising and Building Strong Brands, eds. David Aaker and Alexander L. Biel, Cambridge, MA: Lexington, 177-194.
Invited Publications
Wansink, Brian (2014), “Wine and Dine,” Food & Drink, Summer, pp. 14-15.
Cawley, John, Matthew J. Sweeney, Jeffrey Sobal, David R. Just, Harry M. Kaiser, William D. Schulze, Elaine Wethington, and Brian Wansink (2014), “Letter to the Editor Regarding the Paper: The Impact of a Supermarket Nutrition Rating System on Purchases of Nutritious and Less Nutritious Foods,’” Public Health Nutrition, 18:12, 2283-2284.
Zampollo, Francesca, Kevin M. Kniffin, Brian Wansink, and Mitsuru Shimizu (2013), “Food Plating Preferences Reply to Reply Regarding Zampollo, et al.” Acta Paediatrica, 102:5 (May), e-193-e193.
Farley, Thomas, David R. Just, and Brian Wansink (2012), “Clinical Decisions: Regulation of Sugar-sweetened Beverages,” New England Journal of Medicine, 367:15 (October 11) 1464-6.
Wansink, Brian (2012), “Nutrition Education and Behavioral Economics,” Journal of Nutrition Education and Behavior, 44:2, 281.
Wansink, Brian (2012), “Empowering Nutrition Gatekeepers: Policy with a Small ‘p’,” Journal of Nutrition Education and Behavior, 44:2, 97.
Wansink, Brian (2012), “Empowering Nutrition Gatekeepers: The Products,” Journal of Nutrition Education and Behavior, 44:1, 1.
Wansink, Brian (2011), “The New Society for Nutrition Education . . . ‘and Behavior’,” Journal of Nutrition Education and Behavior, 43:6, 425.
Wansink, Brian (2011), “Empowering Nutrition Gatekeepers: The Parents,” Journal of Nutrition Education and Behavior, 43:5, 307
Wansink, Brian, Myles Faith, Sibylle Kranz, and Sachiko T. St. Jeor (2010), Nutritional Gatekeeping: Empowering Parents to Help Guide Food Choices for Their Children,” Childhood Obesity, 6:6, 313-317.
Wansink, Brian (2010), “Will Private Companies ‘Step Up to the Plate’ to Protect Children’s Health?,” Childhood Obesity , 6:5, 247-248.
Wansink, Brian (2008), “Project M.O.M.: Mothers & Others & MyPyramid,” Journal of Family and Consumer Science, 100:3, 56-8.
Wansink, Brian (2007), “What Really Determines What We Eat. The Hidden Truth,” Diabetes Self-Management, 23(6): 47-51.
Wansink, Brian and Seymour Sudman (2002), “Selecting a Consumer Panel Service,” Quirk’s Marketing Research Review, 16:5 (May), 30-36.
Wansink, Brian (2001), “Listening to the Consumer: A Focus Group on Sampling Provides Lessons for Marketers,” Sampling Trial & Conversion, Vol. V, 14-20.
Chandon, Pierre, Brian Wansink, and Gilles Laurent (2001), “A Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing and Marketing Research in Russia, (31:1), 52-66.
· Reprinted from…Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000), “A Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing, 64:4 (October), 65-81.
Wansink, Brian (2001), “Selling Biotechnology?” Farmweek, (May 7), 15.
Wansink, Brian (2000), “How to Save Your Brand,” Brand Marketing, (August), 78.
Wansink, Brian (1997), “Study Reveals Package Size Can Accelerate Usage Volume
(Part 2 of 2),” Packaging Technology and Engineering, Volume 6:2 (February), 42-60.
Wansink, Brian (1997), “Study Reveals Package Size Can Accelerate Usage Volume
(Part 1 of 2),” Packaging Technology and Engineering, Volume 6:1 (January), 44-56.
Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?” Pasta Journal, November-December, 12-16.
Wansink, Brian (1985), “Expanding Your Business Through Word-of-Mouth Marketing,” Iowa Pharmacist, Volume 23:1, (February), p. 4.
Published Refereed Conference Proceedings or Abstracts
John Brand and Brian Wansink, (2015), “Rethinking Regulations on State Fair Foods: What’s Wrong With a Fried Butter Stick?” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S82-S83.
Gabrielyan, Gnel, David Just, Katherin Hoy, Andrew Hanks, Brian Wansink (2015), “What School Lunchrooms are More Innovative? School-Related Factors Influencing Adoption of Smarter Lunchroom Approach,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S73.
Gabrielyan, Gnel, Katherin Hoy, Brian Wansink, David Just, Andrew Hanks (2015), “Who’s Adopting Smarter Lunchroom Approach? Individual Characteristics of Innovative Food Service Directors,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S73-S74.
Hanks, Andrew, M. Craig, D. Just, E. McNeeley (2015), “The Value of Convenient Nutrition Information: Assessing the Impact of an Online, Interactive School Lunch Menu,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S47.
Porpino, Gustavo, Brian Wansink, Kristin Cheek (2015), “Saving Food in Restaurants: Half-Sized Portions Outperform Persuasion on Mitigating Waste,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S46.
Porpino, Gustavo and Brian Wansink (2015), “Wasted Food in Low-Income Households: the Role of Abundance and Affection,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S46-S47.
Tal, Aner and Brian Wansink (2015), “In Pieces: Food is More Filling When Pre-Cut to Several Pieces,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S41-S42.
Tal, Aner and Brian Wansink (2015), “Seeds of Change: Can Healthy Additives Transform Foods’ Health Perceptions?,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S85.
Tal, Aner and Brian Wansink (2015), “The Smartphone Diet? Active Engagement With Content Can Decrease Eating,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S85.
Tal, Aner and Brian Wansink (2015), “Variety Increases Satiety: Eating Different- (vs Same-) Shaped Pretzels Increases Satiety,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S42.
Tal, Aner and Brian Wansink (2015), “On the Dangers of Pre-Plating: Uniformly High Consumption When Consuming From Pre-Portioned Snacks vs Self-Served Snacks,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S42-S43.
Wansink, Brian and Anu Mukund (2015), “Vegetable Velocity: More Time in Aisle Means More Produce in Carts,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S8.
Wansink, Brian, Adam Brumberg, and Anu Mukund (2015), “Want to be Seen as More Loving and a Better Cook? Serve Vegetables to Your Kids,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S45.
Wansink, Brian, Adam Brumberg, and Gnel Gabrielyan (2015), “Slim by Design Shopping: Assessing the Reliability of a Grocery Retailer Scorecard for Healthy Shopping,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S45-S46.
Wansink, Brian, Anu Mukund (2015), “Bigger Homes & Recipes: How Recipe Calories Have Increased Over the Years,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S51.
Wansink, Brian, Anu Mukund (2015), “Paint by Numbers of Incidence: What Depictions of Food in Paintings Can Tell Us About Aspirations and Aesthetics,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S56-S57.
Wansink, Brian, Anu Mukund (2015), “From Fab to Flab: The Calories of Foods Depicted on Magazine Covers Have Increased Over Time,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S57.
Wansink, Brian, Laura E. Smith, and Lizzy Pope (2015), “Which Health Messages Work Best? Experts Prefer Fear- or Loss-Related Messages, but the Public Follows Positive, Gain-Related Messages,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S93.
Wansink, Brian, Steven Wendel, and Gnel Gabrielyan (2015), “Can Workplace Wellness be Reliably Scored and Quantified to Become Slim by Design?,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S93.
Wansink, Brian, Gnel Gabrielyan, Steven Wendel (2015), “Is This Restaurant Making Me Fat? Assessing the Reliability of a Restaurant Scorecard for Healthy Dining,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S94.
Wansink, Brian, David Just, Jamie Dollahite, Tisa Hill, Alisha Gaines, Adam Brumberg, and Katherine Greene, (2015), “Smarter Lunchrooms - Does Changing Environments Really Give More Nutritional Bang for the Buck? ,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S96-S97.
Wansink, Brian (2015), “Slim by Design: Mindless Eating Solutions for Everyday Life,” in Opportunities and Challenges for Food and Eating in Society, eds. Charles Feldman and Douglas Murray, Montclair, NJ: Montclair State University, 17-8.
Brumberg, Adam, Brian Wansink, and Mitsuru Shimizu (2014), “Barriers, Facilitators, and Interventions for Tofu Adoption Among Future Nutritional Gatekeepers,” FASEB Journal, 28:631.4.
Hanks, Andrew, David Just, and Brian Wansink (2014), “Chefs Move to Schools: A Pilot Study of the Influence of Outside Chefs on School Lunchroom Behavior,” FASEB Journal, 28:808.11.
Hanks, Andrew, Brian Wansink, and David Just (2014), “The Impact of School Gardens on Student Salad Selection: A Pilot Study,” FASEB Journal, 28:808.12.
Hanks, Andrew, David Just, and Brian Wansink (2014), “Evaluating the Impact of Fat Taxes and Vegetables Subsidies on Specific Food Categories,” FASEB Journal, 28:808.10.
Kniffin, Kevin and Brian Wansink (2014), “Overeating to Impress: Conspicuous Food Consumption Among Males,” FASEB Journal, 28:811.15.
Pope, Lizzy, Lara Latimer, and Brian Wansink (2014), “Viewers vs. Doers: How Watching Food Television and Cooking Frequency Relate to BMI,” FASEB Journal, 28:811.21.
Wansink Brian, M. Shimizu, and O. Sirgirci (2014), “Are There Fat Tables in Restaurants? A Preliminary Analysis of Where People Sit and What They Order,” Journal of Nutrition Education and Behavior, 46:4S, 99.
Tal, Aner and B. Wansink (2014), “Simulation Reduces Calorie Estimation,” Journal of Nutrition Education and Behavior, 46:4S, 112-113.
Sigirci, Ozge, K. M. Kniffin, and B. Wansink (2014), “Eating Together: Men Eat Heavily in the Company of Women,” Journal of Nutrition Education and Behavior, 46:4S, 105-106.
Tal, Aner, B. Wansink, C. Giblin, M. Giblin, and J. Ladzinksi (2014), “Size Cues Affect Calorie and Size Estimates,” Journal of Nutrition Education and Behavior, 46:4S, 113.
Wansink Brian and S. Dohle (2014), “Sports or Nutrition? Playing High School Sports Most Strongly Relates to Fewer Doctor Visits After Age 75,” Journal of Nutrition Education and Behavior, 46:4S, 117.
Tal, Aner and B. Wansink (2014), “Watch What You Eat: TV Content Influences Consumption Volume,” Journal of Nutrition Education and Behavior, 46:4S, 112-113.
Wansink Brian and E. van Kleef (2014), “What Predicts Whether a Child Will be at Risk for Obesity,” Journal of Nutrition Education and Behavior, 46:4S, 117.
Pope, Lizzy, L. Latimer, A. Hanks, and B. Wansink (2014), “Healthier from Home? Lunch Source and Daily Calorie Cycling in Children,” Journal of Nutrition Education and Behavior, 46:4S, 118-119.
Tal, Aner and B. Wansink (2014), “Heavier Trays, Heavier Meals,” Journal of Nutrition Education and Behavior, 46:4S, 161.
Wansink Brian, A. S. Hanks, and K. Stein (2014), “Observations From How Kid’s Meals and Happy Meals are Eaten: Fast Food Opportunities to Help Children Eat Healthier,” Journal of Nutrition Education and Behavior, 46:4S, 161.
Tal, Aner and B. Wansink (2014), “Physical Burden Leads to Reduced Weight and Size Estimates and Increased Consumption,” Journal of Nutrition Education and Behavior, 46:4S, 175-176.
Wansink Brian, E. Pope, M. Shimizu, and A. Brumberg (2014), “Barriers, Facilitators, and Interventions to Tofu Adoption Among Future Nutritional Gatekeepers,” Journal of Nutrition Education and Behavior, 46:4S, 161-162.
Tal, Aner and B. Wansink (2014), “Empty Bags, Fuller Stomachs: How Empty Packages Give the Illusion of Fullness,” Journal of Nutrition Education and Behavior, 46:4S, 176.
Hanks, Andrew S., K. I. Hoy, B. Wansink, and D. Just (2014), “Smarter Lunchrooms Equal Deeper Pockets,” Journal of Nutrition Education and Behavior, 46:4S, 177.
Tal, Aner, B. Wansink, and S. Miquel-Kergoat (2014), “Groceries and Gum: Chewing Gum Influences Grocery Store Shopping,” Journal of Nutrition Education and Behavior, 46:4S, 176-177.
Wansink Brian Tal, D. Just, J. Dollahite, L. Latimer, L. Thomas, T. Hill, and A. Brumberg (2014), “Smarter Lunchrooms – Does Changing Environments Really Give More Nutritional Bang for the Buck,” Journal of Nutrition Education and Behavior, 46:4S, 198-199.
Tal, Aner and B. Wansink (2014), “Trigger Healthy: Healthy Samples Induce Healthy Shopping,” Journal of Nutrition Education and Behavior, 46:4S, 175-176. 183.
Laroche, Helena H., Jennifery Park-Mroch, Andrew Hanks, David R. Just, and Brian Wansink (2014), “Dinner at the Game: Students’ Concession Stand Purchases,” Annals of Behavioral Medicine, 47:S-24.
Blegen, Mark, Hanan Zavala, Gabrielle McGurran-Hanson, Sophie Shogren, Aner Tal, Brian Wansink and Tracey Matthews (2013), “The Influence of Perceived Exercise Intensity on Metabolism, Caloric Estimation, Optimism, and Snack Choice,” Medicine and Science in Sports and Exercise, 45:5, 344-344.
Hanks, Andrew, B. Wansink, D. Just, J. Cawley, H. Kaiser, L. Smith, J. Sobal, E. Wethington, William Schulze (2013), “Fat Taxes Versus Vegetable Subsidies: Which Works Best in the Field?” Journal of Nutrition Education and Behavior, 45:4S, 40.
Wansink, Brian, C.R. Payne, K.C. Herbst, D. Soman (2013), “Part Carts: Assortment Allocation Cues that Increase Fruit and Vegetable Purchases,” Journal of Nutrition Education and Behavior, 45:4S, 42.
Hoy, Kathryn, A. S. Hanks, D. R. Just, and B. Wansink (2013), “Visual Inspection of Cafeteria Waste by Quarter Servings Rivals the Accuracy of Weighing,” Journal of Nutrition Education and Behavior, 45:4S, 47-48.
Hanks, A., B. Wansink, D Just, John Cawley, Harry Kaiser, Laura Smith, Jeffrey Sobal, Elaine Wethington, William Schulze (2013), “From Coke to Coors: A Field Study of a Fat Tax and Its Unintended Consequences, Journal of Nutrition Education and Behavior, 45:4S, 40.
Wansink, Brian, S. Dohle, and K. I. Hoy (2013), “Fifteen Pounds to Happiness: the Personal Obesity Crisis and Weight Loss Ideals of American Women,” Journal of Nutrition Education and Behavior, 45:4S, 41.
Hanks, Andrew, Y. Zhong, D. Just, and B. Wansink (2013), “Fast Food or Fast Feet: Understanding the Relationship Between BMI, Calorie Source, and Recreational Time Use,” Journal of Nutrition Education and Behavior, 45:4S, 40-41.
Hoy, Kathryn and B. Wansink (2013), “Our Food Radius: Americans Purchase or Eat 75% of Their Food within Three Miles of Home,” Journal of Nutrition Education and Behavior, 45:4S, 47.
Wansink, Brian, A. Tal, and A. Brumberg (2013), “Antecedents and Antidotes for Ingredient Fears,” Journal of Nutrition Education and Behavior, 45:4S, 41-42.
Hanks, Andres, Kirsikka Kaipainen, and Brian Wansink (2013), The Syracuse Plate: Reducing BMI by Introducing Smaller Plates in Households,” Journal of Nutrition Education and Behavior, 45:4S, 41.
Hanks, Andrew and B. Wansink (2013), “Happier Meals: How Changes in McDonald’s Happy Meals Altered Food Choices,” Journal of Nutrition Education and Behavior, 45:4S, 39-40.
Wansink, Brian and David Just (2012), "The Limits of Changing Defaults in Fast-Food Restaurants and the Surprising Solution for a Better Happy Meal," Journal of Nutrition Education and Behavior, 44:4 (July-August), S62.
Wansink, Brian, David Just and Richard Patterson (2012), "Nudging Healthier Choices through Nutritional Report Cards," Journal of Nutrition Education and Behavior, 44:4 (July-August), S78.
Hanks, Andrew, David Just and Brian Wansink (2012), "Students Eat Healthier Lunches but Waste More Fruit when They Preorder," Journal of Nutrition Education and Behavior, 44:4 (July-August), S59-S60.
Wansink, Brian and David Just (2012), "Trayless Cafeterias: Less Salad and More Dessert," Journal of Nutrition Education and Behavior, 44:4 (July-August), S20-S21.
Wansink, Brian, Adam Brumberg, Mitsuru Shimizu and Alyssa Niman (2012), "Favorite Children's Vegetables by Meal and Age," Journal of Nutrition Education and Behavior, 44:4 (July-August), S78-S79.
Wansink, Brian, Aner Tal, Katherine Hoy and Adam Brumberg (2012), "Desktop Dining: Eating More and Enjoying It Less?" Journal of Nutrition Education and Behavior, 44:4 (July-August), S62.
Wansink, Brian, Sibylle Krantz and Mitsuru Shimizu (2012), "Who's Using MyPlate?" Journal of Nutrition Education and Behavior, 44:4 (July-August), S34.
Wansink, Brian (2012), "Slim By Design: Kitchen Layouts of the Thin or Famous," Journal of Nutrition Education and Behavior, 44:4 (July-August), S21.
Wansink, Brian, Adam Brumberg and Mitsuru Shimizu (2012), "Vegetables Make the Meal: New Insights to Motivate Vegetable Preparation for Family Dinners," Journal of Nutrition Education and Behavior, 44:4 (July-August), S24.
Kaipainen, Kirsikka and Brian Wansink (2012), "Enhancing Adherence: Predictors of Dropout in Web-Based Dietary Interventions," Journal of Nutrition Education and Behavior, 44:4 (July-August), S39.
Wansink, Brian and Alyssa Niman (2012), "The Half-Plate Rule vs MyPlate vs Their Plate: The Effect on the Caloric Intake and Enjoyment of Dinner," Journal of Nutrition Education and Behavior, 44:4 (July-August), S33.
Hanks, Andrew, David Just and Brian Wansink (2012), "An Assessment of Tray Waste Measurement Techniques,"Journal of Nutrition Education and Behavior, 44:4 (July-August), S15.
Kaipainen, Kirsikka and Brian Wansink (2012), "General and Situation-specific Water Intake Recommendations: Which Works Best for Weight Loss?" Journal of Nutrition Education and Behavior, 44:4 (July-August), S39-S40.
Sharp, David, Jeffrey Sobal, and Brian Wansink (2012), "Using Plate Mapping to Examine Sensitivity to Plate Size in Food Portions and Meal Composition," Journal of Nutrition Education and Behavior, 44:4 (July-August), S61.
Hanks, Drew, David Just and Brian Wansink (2012), "A Source of Contention or Nutrition: An Assessment of Removing Flavored Milk from School Lunchrooms," Journal of Nutrition Education and Behavior, 44:4 (July-August), S21.
Hanks, Drew, David Just, and Brian Wansink (2012), "Total Lunchroom Makeovers: Using the Principles of Asymmetric Paternalism to Address new School Lunchroom Guidelines," Journal of Nutrition Education and Behavior, 44:4 (July-August), S21-S22.
Smith, Laura E., William D. Schulze, Harry M. Kaiser, David R. Just, Elaine
Wethington, Jeffrey Sobal, John H. Cawley and Brian C. Wansink (2011),
“Subsidies Encourage Healthier Lunch Choices Compared to Taxes,” FASEB
Journal, 25:98.8.
Just, David R., Richard W. Patterson, and Brian Wansink (2011), “Consequences, Correlates, and Compliments of Adult Milk Consumption”, FASEB Journal, 25:28.4.
Patterson, Richard Wells, Brian Wansink, and David R. Just (2011), “The Hamburger Diet? Why Hamburgers and Apples Lower Total Calorie Intake,” FASEB Journal, 25:593.7.
Paterson, Rich, Collin Payne, and Brian Wansink (2011), “Decoupling the Independent Effects of Multiple Simultaneous Behavior Changes in a Weight Loss Program, FASEB Journal, 25, 245.4.
Wansink, Brian, Aner Tal, and Mitsuru Shimizu (2011), “The Wichita “One-Ton” Weight Loss Program: Community Weight Loss and the National Mindless Eating Challenge, FASEB Journal, 25:974.2.
Smith, Laura E., David R. Just, Brian C. Wansink and Christine H. Wallace (2011)
“Disrupting the Default Choice: The Contentious Case of Chocolate Milk,”
FASEB Journal, 25:781.24.
Smith, Laura E., David R. Just, Brian C. Wansink, Christine H. Wallace and Hans P.
Chua. (2011) “Healthy Convenience: Nudging Students to Make Healthier Choices in the Lunchroom,” FASEB Journal, 25:781.25.
Wansink, Brian, and David Just (2011), “Healthy Foods First: Students Take the First Lunchroom Food 11% More Often Than the Third,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S8.
Wansink, Brian, David Just, and Laura Smith (2011), “Move the Fruit: Putting Fruit in New Bowls and New Places Doubles Lunchroom Sales,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S1.
Wansink, Brian, David Just, and Mitsuru Shimizu (2011), “Going Trayless: Unintended Nutritional Consequences of Trayless Cafeterias,” Journal of Nutrition Education and Behavior, Volume, 43:4S1, S1.
Wansink, Brian, David Just, and Laura Smith (2011), “What is in a Name? Giving Descriptive Names to Vegetables Increases Lunchroom Sales,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S1.
Wansink, Brian, David Just, and Laura Smith (2011), “Peer Effects in the Buffet Line: Is Overeating Contagious?” Journal of Nutrition Education and Behavior, Volume 43:4S1, S45.
Smith, Laura E., William D. Schulze, Harry M. Kaiser, David R. Just, Elaine Wethington, Jeffrey Sobal, John H. Cawley and Brian C. Wansink (2011) “Subsidies Encourage Healthier Lunch Choices Compared to Taxes”, FASEB Journal, 25:98.8.
Wansink, Brian, Francesca Zampollo, Guido Camps, and Mitsuru Shimizu (2010),
“Biting Versus Chewing: Eating Style and Social Aggression in Children,” FASEB Journal, 24:94.4.
Wansink, Brian, David R. Just, and Collin R. Payne (2010), “Smarter Lunchrooms: Payment Systems that Nudge Healthier School Lunch Choices,” FASEB Journal, 24:322.1.
Wansink, Brian and Craig S. Wansink (2010), “The Largest Last Supper: How
Depictions of Portion Size have Increased Over the Millennium,” FASEB Journal, 24:106.5.
Patterson, Richard W., Collin R. Payne, and Brian Wansink (2010), “Tracking the
Effectiveness of Various Combinations of Diet Tips: Results of the National Mindless Eating Challenge, FASEB Journal, 24:557.3.
Patterson, Richard W., Collin R. Payne, and Brian Wansink (2010), “Decoupling the
Independent Effects of Multiple Simultaneous Behavior Changes in Weight Loss,” FASEB Journal, 24:945.4.
Smith, Laura E., David R. Just, and Brian Wansink (2010), “Convenience Drives Choice
in School Lunch Rooms: A Salad Bar Success Story,” FASEB Journal, 24: 732.11.
Shimizu, Mitsuru, Laura E. Smith, and Brian Wansink (2010), “The Fat Suit
Study: When Skinny Companions Lead Us to Eat Healthier,” FASEB Journal, 24:936.8.
Van Kleef, Ellen, Mitsuru Shimizu, and Brian Wansink (2010), “Food Compensation: Do Exercise Ads Make You Overeat?” Obesity, 18:S85-S86.
Payne, Collin R., Laura E. Smith, and Brian Wansink (2010), “Dish Here, Dine There: Serving Off the Stove Results in Less Food Intake than Serving Off the Table,” FASEB Journal, 2:878.7.
Wansink, Brian, Laura E. Smith, and David R. Just (2010), “Cornell’s Smarter Lunchroom Initiative: Engineering Smart Selections,” Journal of Nutrition Education and Behavior, Volume 42:4S1, S75.
Laura Smith, Brian Wansink, and David Just (2010), “Smarter Lunchroom.org’s Fancy Fruit Bowls Increase Fruit Sales by 23-54%,” Journal of Nutrition Education and Behavior, Volume 42:4S1, S116-117.
Collin Payne and Brian Wansink (2009), “What is Beautiful Tastes Good: Visual Cues, Taste, and Willingness to Pay,” Advances in Consumer Research, Volume 37, 49-50.
Van Ittersum, Koert, Joost M. E. Pennings, and Brian Wansink (2009), “Trying Harder and Doing Worse: How Grocery Shoppers Track Their In-Store Spending,” Advances in Consumer Research, Volume 37, 721-722.
Wansink, Brian and Collin R. Payne (2008), “What Influences Preschoolers’ Requests for More Away-From-Home Food?” Obesity 16, S130-131.
Wansink, Brian and Collin R. Payne (2008), “The Joy of Overeating: 70 Years of Calorie Increases in Classic American Recipes,” Obesity, 16, S241.
Wansink, Brian, Lenny Vartanian, and Collin R. Payne (2008), “Does Hunger and Food Desirability Bias the Estimation of Caloric Content,” Obesity, 16, S287-8.
Payne, Collin R., Brian Wansink, S. Adam Brasel, and Scott Zuckerman (2008), “Rush to the Kitchen: Television Interruptions and Consumption,” FASEB Journal, 2:878.7.
Wansink, Brian, Lenny Vartanian, Collin R. Payne, S. Adam Brasel, and Jenica K. Abram (2008), “Does Hunger Bias the Estimation of Food Size and Food Weight?” FASEB Journal, 22:875.7.
Wansink, Brian, David Just, and Collin Payne (2008), “Healthy School Lunch Behavior and the Invisible Hand,” FASEB Journal, 22:44.3.
Wansink, Brian (2008), “The National Mindless Eating Challenge: Dietary Profiles Predict a Differential Effectiveness of Interventions,” FASEB Journal, 22:1096.12.
Wansink, Brian and Pierre Chandon (2007), “The “Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-dish Consumption Intentions,” Marketing and Public Policy Conference Proceedings, Volume 17, p. 22.
Wansink, Brian, Collin Payne, and Carolina Werle (2007), “Packaging, Serving Size Cues, and Obesity: solutions and Partnerships for Industry and Public Health,” Marketing and Public Policy Conference Proceedings, Volume 17, p. 80.
Just, David R., Brian Wansink, and Lisa Mancino (2007), “Insidious Consumption: Subtle Factors That Influence What We Eat and How Much,” Marketing and Public Policy Conference Proceedings, Volume 17, p. 166.
Wansink, Brian and Pierre Chandon (2006), “Can Low-Fat Nutrition Labels Lead to Obesity?” Obesity, 14 (September), A49-50.
Payne, Collin, Brian Wansink, Jill North, and Jim Painter (2006), “Fine as North Dakota Wine: Sensory Expectations and Food Intake,” Obesity, 14 (September), A81.
Payne, Collin, Brian Wansink, Junyong Kim, and Se-Bum Park (2006), “I Am How Much I Eat: How Self-Monitoring Influences Overeating by Males,” Obesity, 14 (September), A81-82.
Pierre Chandon and Brian Wansink (2006), “Meal Size, Not Body Size, Explains Food Calorie Estimation Errors,” Obesity, 14 (September), A82.
Werle, Carolina, Brian Wansink, and Collin Payne (2006), “Counting Bones: Visual Monitoring Decreases Food Intake,” Obesity, 14 (September), A82.
Wansink, Brian and Pierre Chandon (2006), “Health Halos: How Nutrition Claims Influence Food Consumption for Overweight and Normal Weight People.” FASEB Journal, 20:5 (Mar 7) A1008-A1008, Part 2.
Wansink, Brian and Pierre Chandon (2006), “Calorie Underestimation, Meal Size, and Body Size.” FASEB Journal, 20:5 (Mar 7) A1036-A1036, Part 2.
Payne, Collin R., Brian Wansink, Pierre Chandon, and Paul Rozin (2006), “Internal and External Cues: French and American Explanations for Mindless Eating,” FASEB Journal, 20:4 (Mar 6) A175-6, Part 1.
Wansink, Brian and Koert van Ittersum (2006), “The Visual Illusions of Food: Why Plates, Bowls and Spoons Can Bias Consumption Volume,” FASEB Journal, 20:4 (Mar 6) A618-A618, Part 1.
Wansink, Brian and Collin R. Payne (2006), “Mood Self-verification Relates to the Selection and Intake Frequency of Comfort Foods,” FASEB Journal, 20:4 (Mar 6) A174-5, Part 1.
Wansink, Brian and James Painter (2005), “Proximity’s Influence on Estimated and Actual Candy Consumption,” Obesity Research, 13 (September), A219.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink (2005), “Estimating the Compiled Value of 10+ Items with Different Prices,” Marketing Science Conference, 79-80.
Matthew Cheney and Brian Wansink (2004), “Super Bowls: Why Large Serving Bowls Increase Intake,” Obesity Research, 12 (October) p. A-76.
Wansink, Brian, James Painter, and Jill North (2004), “Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 12 (October) p. A-76.
Chandon, Pierre and Brian Wansink (2004), “Consumer Biases in Estimations of Product Quantity, Distance, and Currency Value,” Advances in Consumer Research, Volume 31, 145-147.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2004), “A Multidimensional Approach to Measuring Attribute Information,” Advances in Consumer Research, Volume 31, 84-85.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2004), “Improving Attribute-Importance Measurement: A Reference-Point Approach,” Advances in Consumer Research, Volume 31, 86-87.
Wansink, Brian and Koert van Ittersum (2003), “The Influence of Peripheral Cues on Consumption Volume,” Advances in Consumer Research, Volume 30, 364-365.
Wansink, Brian (2002), “Marketing Soy: Increasing the Consumer Acceptance of Soy,” Proceedings of the China and International Soybean Conference, Keshun Liu and Harold Kauffman (Ed.), Champaign, IL: American Oil Chemists Society and the Chinese Cereals and Oils Association, p. 245.
Brian Wansink, James Painter, and Koert van Ittersum (2002), “How Descriptive Menu Labels Influence Attitudes and Repatronage,” Advances in Consumer Research, Volume 29, 168-172.
Van Herpen Erica and Brian Wansink (2001), “New Insights about Consumers’ Perception and Evaluation of Product Assortments, Advances in Consumer Research, Volume 28, 257.
Wansink, Brian, Sea Bum Park, Steven Sonka, and Michelle Morganosky (2001), “How Soy Labeling Influences Preferences and Taste,” Proceedings of the India Soy Forum, Prem S. Bhatnagar (Ed.), Indore, India: Soybean Processors Association of India, p. 174-181.
Wansink, Brian (1998), “Do We Use More When We Buy More? The Effects of Stockpiling on Product Consumption,” Advances in Consumer Research, Volume 25, 21-22.
Wansink, Brian (1995), “How Brand Attitudes are Affected by Ads for New Uses.”
Proceedings of the American Academy of Advertising, Charles S. Madden, (Ed.), 163-4.
Wansink, Brian (1994), “The Dark Side of Consumer Behavior – Empirical Explanations of Impulsive and Compulsive Consumption,” Advances in Consumer Research, Volume 21, 508.
Wansink, Brian (1993) “Brand Equity and Industry Association Sponsored Advertising”
Proceedings of the American Academy of Advertising, Rebecca Holman, (Ed.), 125.
Wansink, Brian and Michael L. Ray (1992) “Goal-Related Consumption and Expansion Advertising: The Impact on Memory and Consumption,” Advances in Consumer Research, Volume 19, 806-812.
Wansink, Brian (1992) “Listen to the Music – The Impact on Affect, Perceived Time Passage, and Applause,” Advances in Consumer Research, Volume 19, 715-718.
Wansink, Brian (1991), “Consumption Framing and Extension Advertising: The Impact on Memory and Consumption,” in Michael Lynn and Jeffrey M. Jackson (Eds.) Proceedings of the Society for Consumer Psychology, San Francisco, CA: American Psychological Association, 76-80.
Wansink, Brian (1989), “The Impact of Source Reputation on Inferences About Unadvertised Attributes,” Advances in Consumer Research, Volume 16, 399-406.
Wansink, Brian (1985), “Marketing Your Community,” Proceedings of Mid-America and Its Future, Ed. Wayne Kobberdahl, Iowa State University Cooperative Extension, 7-8.
Significant Editorials or Popular Press Articles
Wansink, Brian (2011), “Beating Mindless Eating,” AARP magazine, January.
Wansink, Brian, David R. Just and Joe McKendry (2010), “Lunch Line Redesign,” New York Times, October 22, p. A10.
Book Reviews
Wansink, Brian (1994), “Customer Visits – Building a Better Marketing Focus”
Journal of Marketing Research, 31:4 (November), 578-579.
Published in Government Reports or in Working Paper series
Wansink, Brian (2011), “Designing Interventions that Stick: Behavioral Event Modeling,” MSI Conference Summary Report No. 11-301, Cambridge, MA: Marketing Science Institute.
Just, David R., Lisa Mancino, and Brian Wansink (2007), “Could Behavioral Economics Help Improve Diet Quality of Nutrition Assistance Program Participants?” Economic Research Service Number 43, ERS -- Washington DC: U.S. Department of Agriculture, June.
Chandon, Pierre and Brian Wansink, (2003) “Quantity and Salience Biases in Inventory Estimation.” Working Paper Series, INSEAD, Fountainebleau, France, 03-043.
Wansink, Brian and Koert van Ittersum (2003), “How Package Shapes Influence Consumption Volume,” Working Paper Series, MSI, Cambridge (MA), Issue 1, 49-60.
Chandon, Pierre, Brian Wansink, and Gilles Laurent (1999), “Sales Promotion Congruity and Promotion Effectiveness,” Working Paper Series, MSI, Cambridge (MA).
Wansink, Brian, Robert J. Kent, and Stephen J. Hoch (1997), “Point-of-Purchase Promotions that Increase Sales,” Working Paper Series, MSI, Cambridge (MA).
Wansink, Brian (1995), “The Impact of Package Size on Usage Volume,”
Discussion Paper Series, Tinbergen Institute, Amsterdam, TI-95001.
Wansink, Brian (1995), “How and Why Package Size Influences Usage Volume,”
Working Paper Series, Marketing Science Institute, Cambridge (MA), MSI-94-001.
Wansink, Brian and Michael L. Ray (1993), “How Expansion Advertising Affects Brand Usage Frequency: A Programmatic Evaluation,” Working Paper Series, Marketing Science Institute, Cambridge (MA), MSI-93-126.
Wansink, Brian and Michael L. Ray (1993), “Advertising New Uses for Old Products,”
Working Paper Series, Marketing Science Institute, Cambridge (MA), MSI-93-046.
Papers with Revision Requests or Under Review
[Contact Sandra Cuellar at [email protected]
for status of current submissions and revisions}
Published Case Studies & Teaching Articles
Wansink, Brian (1997) “Pritsker Consulting” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian (1997) “Roscoe Nondestructive Testing: Another Quality Program,” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian, Todd Huntly and Ester DeSilva (1997) “New York City Arboretum” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian and Gillian Blackwell (1997) “DeFelice and Frost, Esq.” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian and Eric Cannell (1996) “Roscoe Nondestructive Testing (A) & (B)”, in Services Marketing, by Mary Jo Bitner and Valerie Ziethamel, Cincinatti, OH: Southwestern.
Wansink, Brian (1994) “Inside Sources of Consumer Insights,” in Charles Lamb, Joseph Hair, and Stephen McDaniel (eds.), Great Ideas for Teaching Marketing, Second Edition, Englewood Cliffs, NJ: Prentice-Hall, 83-5.
• Reprinted in Great Ideas for Teaching Marketing, Third Edition.
Wansink, Brian (1994) “Role-Playing a Competitive Response,” in Charles Lamb, Joseph Hair, and Stephen McDaniel (eds.) Great Ideas for Teaching Marketing, Second Edition. Englewood Cliffs, NJ: Prentice-Hall, 314-5.
Wansink, Brian (1993) “Vermont Metal Castings” in Terri Swartz (Ed.) Syllabuses and Cases for Services Marketing, Chicago, IL: AMA.
Wansink, Brian (1993) “Benson and Harper Advertising” in Terri Swartz (Ed.) Syllabuses and Cases for Services Marketing, Chicago, IL: AMA.
Wansink, Brian and Joseph Barenberg (1993) “Prometrix Consulting” in Terri Swartz (Ed.) Syllabuses and Cases for Services Marketing, Chicago, IL: AMA.
Teaching and Course Development
Advanced Consumer Research PhD Cornell University
Consumer Behavior Graduate Cornell University
Food and Brand Lab Workshop Undgrd Cornell University
Consumer Behavior MBA Cornell University
Consumer Behavior Undgrd Cornell University
Consumer Theory PhD University of Illinois
Food and Brand Lab Workshop Graduate University of Illinois
Consumer Choice (Core) MBA University of Illinois
Promotion Management MBA University of Illinois
Buyer Behavior Undgrd University of Illinois
Promotion Management Undgrd University of Illinois
Entrepreneurial Marketing MBA Wharton School – University of Pennsylvania
Business-to-Business Marketing MBA Wharton School – University of Pennsylvania
Marketing Research MBA Wharton School – University of Pennsylvania
Consumer Behavior MBA Wharton School – University of Pennsylvania
Marketing Research Undgrd Wharton School – University of Pennsylvania
Senior Marketing Seminar Undgrd Wharton School – University of Pennsylvania
Marketing Management (Core) MBA Amos Tuck School – Dartmouth College
Marketing Communication MBA Amos Tuck School – Dartmouth College
Services Marketing MBA Amos Tuck School – Dartmouth College
Persuasion and Propaganda Undgrd Stanford University (Communication Dept.)
Invited (and Accepted) Research Presentations*
Foreign Government (or Conference) Research Presentations
Argentina (2010), Australia (1996), Belgium (1994), Canada (1998, 2002, 2006-10), China (2001), Denmark (2012), Dominican Republic (2000), England (1995), Egypt (1994), Finland (2012), France (1994, 1997, 2003, 2004), Germany (1994, 2004), Greece (2008), Hong Kong (2005), India (2003), Italy (1994, 2003, 2009), Mexico 2009), Netherlands (1994-1997, 2001, 2005), Portugal (1994), Taiwan (1999, 2001, 2002, 2004, 2009, and United Kingdom (2010)
Research Presentations in U.S. States
Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregan, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, Wyoming (all states except Alaska, Arkansas, Idaho, Kentucky, Mississippi, Montana, New Mexico, West Virginia).
University Research Presentations
Agricultural Economics
• California Polytechnic – 2009
• Cornell University – 2005-9
• Texas A&M – 1997
• University of Illinois – 1996-2005
• University of Wisconsin – 1998
Behavioral Science
• Cornell University – 2005
• University of Chicago – 2008*
• Syracuse University – 2010
• West Point Military Academy – 2006
Culinary Schools
• Apicius Culinary Institute (Italy) – 2004
• Culinary Institute of America – 2006, 2012
• Johnson & Wales – 2006
• Kendall Culinary Academy – 2004
Economics Departments
• Indiana University – 2008*
• Tinbergen Institute (Netherlands) – 1994
• Vrije Universteit (Netherlands) – 1994
Education Departments
• Cal Poly – 2009*
• Wichita State University – 2010*
Engineering Departments
• Tampere Inst of Tech (Finland) – 2012
Law Schools
• Cornell University –2006
Life Science Departments
• Cornell University – 2006
• Gröningen Un. (Netherlands) – 2003
• Indiana University – 2008*
• Pennington-LSU – 2013
• University of Florence (Italy) – 2004
• University of Illinois – 2005
Marketing Departments
• Baruch College – 2013
• Beijing University (China) – 2002
• Boston College – 2007*
• Boston University – 2004
• Cornell University – 1995, 2007
• Dartmouth College –1989-1994, 2007
• Dong-Hwa University (Taiwan) –2002
• Duke University – 1993
• ESSEC (France) – 2004*
• Erasmus University (NL) – 1994, 2001
• Georgetown – 2008
• HEC (France) – 1994, 1997
• Harvard University – 1989* 2013
• INSEAD (France) – 1998, 2004
• Iowa State University – 2012
• London Business School – 1994
• MIT – 1991
• Natl Chiang Chi U.(Taiwan) – 2000
• National Taiwan University – 2000
• Nijenrode University (NL) – 1994
• Pennsylvania State University – 1995
• Rutgers University, Camden – 1995
• Saint Joseph’s University – 1997
• SMU – 1996
• SUNY Binghamton 2013
• Stanford University – 1989, 1994
• Temple University – 2005
• Texas A&M University – 1997
• Tilburg University (NL) – 1999, 2001*
• University of Alabama – 1999
• University of Chicago – 2009*
• University of Florida – 2005
• University of Hawaii – 2007
• University of Houston – 2003
• University of Illinois– 1989, 1996-2005
• University of Michigan – 1996
• University of Missouri – 2008
• University of N. Carolina – 1989, 1997
• University of Oklahoma – 1996
• University of Pennsylvania (Wharton) –1995-7, 2006-7*
• University of Pittsburgh – 2007*
• USC (California) – 1989
• University of Virginia – 2009
• Villanova University – 1995
• Wageningen University (Netherlands) – 1999-2001, 2004, 2013
• Yale University – 2003
Medical Schools – Grand Rounds
• Baylor University – 2003
• Brown University – 2006
• Harvard University – 2011
• University of Iowa – 2012
• University of Alabama – 2009
• University of Colorado – 2003
• U of North Carolina - Charlotte – 2009
• U of Copenhagan (Denmark) – 2012
• U of Washington – 2013
• University of North Dakota – 2008
• Vanderbilt University – 2003
Nutrition or Food Science Depts
• Cornell University – 2006-7, 10-11
• New York University – 2009
• Penn State University – 2008
• Tufts University – 2004, 2011
• University of Illinois – 2002-5, 2011
• University of North Dakota – 2008
Pediatric Departments
• University of Pennsylvania – 2007
• Stanford University – 2013
Psychology Departments
• Cornell University – 2005
• Dartmouth College – 1992, 1994
• SUNY PolyTech – 2013
• Max Planck Inst. (Berlin) – 2004
• Princeton University – 2007*
• University of Illinois – 2005
• Yale University – 2004
Public Health Departments
• Harvard University – 2007
• Johns Hopkins University – 2013
• Aadburg University (Denmark) – 2012
• Yale University – 2008
Sensory Science Departments
• CNRS/INRA (Dijon, FR) – 2004
• U.S. Army Research Labs (Natick, MA) – 2003, 2004
• Monell Chemical Sensory Center – 2002
Cross-Disciplinary Groups
• Cal Poly – 2009
• Cornell University – 2005-2008
• Harvard University – 2007
• MIT – 2007
• Rutgers 2013
• St. Johns University – 2009*
• University of Chicago – 2009
• University of Hawaii – 2007*
• University of Illinois – 1999-2005
• University of Michigan – 2009*
Invited Research Presentations to Societies, Agencies, & Companies
(Really, Really Incomplete for Last 10 Years)
International Life Sciences Institute 2002
Institute of Medicine (National Academy of Science) 2002, 2005
National Institute of Health 2005
National Academy of Science 2003
Marketing Science Institute 1993, 1997
Advertising Research Systems (1994)
Archer Daniel Midlands – ADM (1999)
Colgate (1997)
Con-Agra (2007)
Consumer Federation of America (2006)
Culinary Historical Society – Chicago (2004)
DDBO Advertising (1993)
Eli Lilly (2006)
Fleishman and Hillard (1999)
Food and Drug Administration (2003)
Food Marketing Institute (1997)
General Mills (2006)
Grocery Manufacturers of America (2006)
Healthy Choice – ConAgra (1999)
Illinois AAFCS (1998)
Illinois Soybean Association (2000)
J.D. Williams Company (1997)
Kelloggs Company (1994)
Kraft (2003)
Lever Brothers (1997)
Lindsey, Stone, & Briggs (1998)
M&M/Mars (2001)
McDonald’s (2003)
Miller Brewing Company (2001)
Nabisco (1997)
New Hampshire Coalition for Obesity (2007)
Ogilvy & Mather (1991)
Pennsylvania AAFCS (1997)
Soy Food Conference (1999-2004)
US Department of Agriculture (2004-5, 2006-8)
Unilever (1999)
Wegman’s (2007)
Wyoming Dietetic Association (2003)
Academic and Medical Conference Presentations
Here is a sample of some of the conferences at which I’ve presented. Their websites will have full titles, and related articles will have been published 1-3 years after the date of the presentation.
Advertising and Psychology – 1992; 1994
American Academy of Advertising Conference -- 1999
American Association of Family and Consumer Science – 1994; 2008
American Association of Public Health – 2008
American Dietetic Association – 2007-8
American Economic Association – 2009
American Heart Association – 2007
American Marketing Association Summer Educator’s Conference – 1991, 1993, 1995
American Marketing Association Winter Educator’s Conference – 1991-4; 2007
Association of Consumer Research – 1989-1993; 1995-2008
Institute of Food Technology – 2007
Marketing and Public Policy – 2007
Marketing Science (ORSA/TIMS) – 1999
Obesity Society (formerly NAASO) – 2004; 2006-8
Pangborne Symposium (Food Quality and Preference) – 2002, 2006
Society for Consumer Psychology – 1991-1994
Society for Nutritional Education – 2002
Society for the Study of Ingestive Behavior – 2002
Experimental Biology – 2006-2008
Membership in Professional Associations
(Alphabetically Listed)
Current Member
American Agricultural Economics Association
American Association of Family and Consumer Science
American Dietetic Association
American Marketing Association
American Psychological Association
Association for Consumer Affairs
Association for Consumer Research
Experimental Biology (FASAB)
Institute of Food Technologists
International Food & Agribusiness Management Association
Obesity Society (formerly NAASO)
ORSA/TIMS
Preventative Medicine
Society for Consumer Psychology
Society for Nutritional Education
Past MemberAmerican Academy of Advertising
American Association of Public Opinion Research
Society for the Study of Ingestive Behavior
External SERVICE AND REVIEWING
(Incomplete)
Program or Conference Chair
Chair for IIR “Changing Consumer Appetites” Conference (San Francisco 2001)
Chair for IIR “Consumer Insights Conference (Boston 2000)
Chair for MSI “Revitalizing Mature Brands” Conference (Chicago – 1998)
Academic Service
Co-chair for Buyer Behavior Track; 2005 Winter AMA Conference (with Ronnie Goodstein).
Policy Board Member – Association of Consumer Research 1998-present
AMA Doctoral Consortium Faculty, 1995
Co-chair for Buyer Behavior Track; 1995 Summer AMA Conference (with Meryl Gardner).
Editorial Board:
• Journal of the Academy of Marketing Science, 2000-present
• Journal of Database Marketing 1998-present
• Journal of Advertising Research 1992-present
• Journal of Medicinal Foods 2000-2002
• Journal of Marketing 1997-2002
Program Committee: Association for Consumer Research 1997, 2003, 2005
Society of Consumer Psychology 1998.
Ad hoc Reviewer:
Journal of Consumer Research Association for Consumer Research Conference
Journal of Marketing American Marketing Association Conference
Journal of Marketing Research American Advertising Association Conference
Journal of Advertising Advertising and Consumer Psychology Conference
Journal of Retailing Southern Marketing Association Conference
Journal for Consumer Marketing Society for Consumer Psychology Conference
Journal of the Academy of Marketing Science Academy of Marketing Science Conference
Journal of Family and Consumer Science Appetite
Food Quality and Preference
Journal of the American Dietetics Association
Cornell Hotel and Restaurant Quarterly
Obesity Research
Journal of Nutrition Education and Behavior
Conference Discussant or Chair:
Assn. for Consumer Research 1991, 1992, 1996, 1998, 1999
Marketing Science 1996
Public Policy and Marketing 1996
Winter Educator’s Conference 1993, 1994
Summer Educator’s Conference 1995
American Academy of Advertising 1991
Internal SERVICE
Dartmouth College
Tuck Business School Service
· 1990-1994 –MBA Admissions Committee
· 1992-1994 – Faculty Advisor for Toastmasters Club
Wharton School – University of Pennsylvania
Department of Marketing Service
· 1996-1997 – Doctoral Consortium Committee
University of Illinois
Cross-Disciplinary Service
· 1999-2003 – Founded Consumer Camp in conjunction with ACES Open House
· 1997-2004 – Founded and Director of the Food & Brand Lab (since 1997)
University Service
· 2003 – Communication College – Dean Search Committee
• 1999-2004 – Faculty Advisor, University of Illinois Army ROTC Program
· 1998-2003 – Recruiter & Faculty Mentor, University of Illinois Football Program
· 2002 – University of Illinois Foundation faculty speaker, Tucson, AZ
· 2002 – University of Illinois Foundation faculty speaker, Phoenix, AZ
· 2001 – University of Illinois Foundation faculty speaker, Wilmington, NC
· 2001 – University of Illinois Foundation faculty speaker, Charlotte, NC
· 2000 – Public Affairs Office – Video Recruitment Production Unit
· 2000 – Marketing Task Force
· 1999 – Public Affairs committee
College of Commerce Service
· 2002 – Research Policy Committee (Chair)
· 2001 – Business Advisory Council Speaker
· 2000-2001 – Commerce School Research Policy Board
· 1999-2001 – Behavioral Lab Committee
· 1998-2001 – Commerce Development Committee
· 1997-2001 – Advisor – Graduate Marketing Association
· 1998 – Business Advisory Council Speaker
· 1997-1999 – MBA Policy Committee
Department of Business Administration Service
· 2000-2001 – Department of Business Administration Advisory Council
· 1999-2000 – Marketing Coordinator, University of Illinois
· 1998-2000 – Ph.D. Coordinator
· 1998-1999 – Graduate Studies Committee
Cornell University
Cross-Disciplinary Service
· 2006-present – Institutional Review Board – Human Subjects Committee
· 2005-present – Founded and Director of the Cornell Food and Brand L
Miscellaneous
Selected Random Things
2006–Present: Nutrition Advisory Board for Fitness magazine and for Eating Well magazine
2010-2013: AARP Magazine “Chew on This” column
2006–2009: MSNBC Food and Nutrition Columnist
2006: American Dietetic Assn. – Authored official position paper on “Nutrition Misinformation”
2005-2008: National Academy of Science – Institute of Medicine, Food Forum Advisor
Lectureship Awards
2013: 21st John R. Hogness Symposium Lecture – University of Washington Medical School
2012: Albert Hogan Memorial Lecture – University of Missouri Department of Nutrition
2011: University of Illinois Nutrition Symposium
2007: Journal of Consumer Research Policy Board (1998-2007)
Personal
Born: Sioux City, Iowa
Married: Jennifer (Jer-Yuan) Wansink in 2002
Daughters: Audrey (2005), Valerie (2007), and Lieve (2010)
* Denotes special research lecture series
[email protected]
AcademicsOnly.org BrianWansink.com
PERSONAL:
Born in Sioux City, Iowa. Married to Jennifer Wansink.
Three daughters: Audrey (2005), Valerie (2007), and Lieve (2010).
EDUCATION:
1990: Ph.D. Stanford University (Marketing – Consumer Behavior)
1984: M.A. Drake University, Iowa (Journalism and Mass Communication)
• National Alumni Achievement Award (2013)
1982: B.S. Wayne State College, Nebraska (Business Administration)
• Outstanding Alumni Award (2005)
PROFESSIONAL EXPERIENCE:
2020-Present: Family Meal Foundation, 501-c3 (Ithaca, NY) – Founder
2019-2020: VitalSmarts (Provo, UT) – Executive Director of Research
2005-2019: Cornell University (Ithaca, NY) – John S. Dyson Professor of Marketing,
Charles H. Dyson School of Applied Economics and Management;
Adjunct Professor, Johnson Graduate School of Management.
2016: BI – Norwegian Business School – Visiting Research Professor
2015: EAT Foundation for Sustainability (Greenudge) – Research Director
2007-2009: USDA’s Center for Nutrition Policy and Promotion – Executive Director
• Proposed the Half-Plate approach, which became MyPlate.gov
• Led the revision of the 2010 Dietary Guidelines for America
• Launched 4 new consumer tools (average of 750,000 web-page views/day)
• Created the USDA Corporate Challenge and enlisted 102 partners
• Increased web-hits to MyPyramid.gov to 5.6 million/day (44% increase)
• Proposed and chartered the President’s Council for Family Nutrition
2004: U.S. Army Research Labs (Natick, MA) – Visiting Research Scientist
2003: INSEAD (Fontainebleau, France) – Visiting Professor of Marketing
1997-2005: University of Illinois (Urbana-Champaign) – Julian Simon Memorial Research
Professor of Business Admin, of Nutritional Science, of Advertising, and
of Agricultural and Consumer Economics
1996: Kellogg’s Company – Advertising Education Foundation Visiting Professor
1995-1997: University of Pennsylvania (Wharton School) – Visiting Asst. Prof. of Marketing
1994-1995 Vrije Universteit (Amsterdam, Netherlands) – Research Professor
1990-1994: Dartmouth College (Amos Tuck School) – Assistant Professor of Bus. Admin.
1988-1989: Stanford University (Communication Department) – Teaching Assistant
1984-1985: Small Business Administration (SBA) – Marketing Consultant
Selected Honors & Awards
Public Impact Awards
2014: Michael and Susan Dell Award in Child Health
2013: AAEA’s Distinguished Outreach Program (Smarter Lunchroom Movement)
2013: Pollay Prize for Research in Marketing and Public Policy
2012: Outstanding Accomplishment in Science & Public Policy – Cornell University
2011: SUNY Chancellor’s Award for Excellence in Scholarship and Creative Activities
National Service Honors
2012: President – Society for Nutrition Education and Behavior
• Changed Society name to include “Behavior,” helped increase membership, and return to profitability
2007: Journal of Consumer Research Policy Board (1998-2007)
2001 & 1999: Army ROTC Faculty Advisor Award – Ft. Lewis, WA & Ft. Knox, KY
1991: Distinguished Leadership Award – United Negro College Fund
Teaching Awards
2005: University List of Excellent Teachers (14 of 16 semesters 1997-2005) – U. of Illinois
2001: Graduate Professor of the Year – University of Illinois (College of Business)
2001 & 1999: MBA Core Professor of the Year – University of Illinois at Urbana-Champaign
1999: Who’s Who in Executive Education – Sterling Who’s Who
Research Awards
2013: Quality of Research Discovery Award – Eur. Assn. Ag. Econ. (Just & Wansink, REStat 2011)
2012: Best Paper (O’Dell) Award – J. of Marketing Research (Chandon & Wansink, JMR 2007)
2010: Best Paper Award – J. of Consumer Research (Chandon & Wansink, JCR 2007)
2009: Best Paper Award – Choices (Just & Wansink 2009)
2003: Dean’s Senior Faculty Award for Excellence in Research – University of Illinois
2000: Classics in Advertising Research – J. of Advertising Research (Wansink & Ray 1992)
1989: Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute
Research Citation Awards
2011: Emerald Citation of Excellence Award (Chandon & Wansink, JCR 2007)
1997: Highest Citation of Rsch Excellence – ANBAR Elect. Intel. (Wansink, JM 1996)
1997: Highest Citation of Rsch Excellence – ANBAR Elect. Intel. (Wansink & Ray, JM 1996)
Cool or Unusual Honors
2013: National Alumni Achievement Award – Drake University
2008: Fitness Magazine’s “Fit-50”
2007: Finalist – Books for a Better Life Award (Wansink 2006, Mindless Eating)
2007: Ig Nobel Prize in Nutrition (Wansink, Painter, and North, Obesity Research 2005)
2005: Outstanding Alumni Award – Wayne State College
2008: ABC World News “Person of the Week” (1-4-08)
Research
Mission: To discover and disseminate transforming solutions to help people eat better.
These solutions have win-win relevance for families, dieters, and children
as well as for health professionals, companies, and public policy.
Books
Bradburn, Norman M., Michael Stern, Brian Wansink, and Timothy Johnson (2016), Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, San Francisco, CA: Jossey-Bass.
Wansink, Brian (2014), Slim by Design – Mindless Eating Solutions for Everyday Life, New York, NY: William Morrow.
• Audiobook (2014)
Wansink, Brian (2006), Mindless Eating – Why We Eat More Than We Think, New York, NY: Bantam-Dell.
• Audiobook (2006); paperback (2007); mass-market paperback (2010)
• Translated into Portuguese (2006), French (2007), German (2007), Japanese (2007), Italian (2007), Hebrew (2007), UK-English (2007), Chinese (2007), Dutch (2007), Norwegian (2007), Thai (2007), Danish (2008), Korean (2008), Czechoslovakian (2008), Simple Chinese (2010), Greek (2010), Estonian (2010), and some other languages (25-30 in total).
• 2007 Finalist – “Books for a Better Life” (Psychology Category)
Wansink, Brian (2005), Marketing Nutrition – Soy, Functional Foods, Biotechnology, and Obesity, Champaign, IL: University of Illinois Press.
• Paperback (2007)
Bradburn, Norman M., Seymour Sudman, and Brian Wansink (2004), Asking Questions: The Definitive Guide to Questionnaire Design – For Market Research, Political Polls, and Social and Health Questionnaires, San Francisco, CA: Jossey-Bass.
• Translated into Chinese (2006).
Sudman, Seymour and Brian Wansink (2002), Consumer Panels, Second Edition, American Marketing Association: Chicago, IL.
Wansink, Brian (2001), WWHP 98.3 FM – Interactive Case Study, Southwestern Publishing Company: Cincinnati, OH, (DVD).
Academic Journal Publications
Wansink, Brian, and Audrey Wansink (2022) "MyPlate, Half-Plate, and No Plate: How Visual Plate-Related Dietary Benchmarks Influence What Food People Serve." Cureus 14.5 doi:10.7759/cureus.25231.
Wansink, Brian and Audrey Wansink (2022), Parental actions that correlate with preschoolers requesting larger portions of food when away from home. International Journal of Community Medicine And Public Health, 9:5, pp. 1961-1967. https:Dx.doi.org/10.18203/2394-6040.ijcmph20221207.
Koschmann, Anthony, and Brian Wansink (2021), "Food Security, Store Access, and Prices Paid: Do the Poor Pay More for Groceries?." Journal of Hunger & Environmental Nutrition: 1-12. doi.org/10.1080/19320248.2021.1997856
Wansink, Brian (2018), “Household Food Waste Solutions for Behavioral Economists and Marketers,” Journal of Food Products Marketing, (24:5), 500-521. doi.org/10.1080/10454446.2018.1472694.
Wansink, Brian, Lara A. Latimer, and Lizzy Pope (2017), “‘Don’t eat so much:’ how parent comments relate to female weight satisfaction,” Eating and Weight Disorders, 22:3, 475-481.
Biswas, Dip, Courtney Szocs, Roger Chacko, and Brian Wansink (2017), “Shining Light on Atmospherics: How Ambient Light Influences Food Choices,” Journal of Marketing Research, 54:1, 111-123.
Wilson, Norbert L. W., David R. Just, Jeffery Swigert, and Brian Wansink (2017), “Food Pantry Selection Solutions: A Randomized Controlled Trial in Client-Choice Food Pantries to Nudge Clients to Targeted Foods,” Journal of Public Health, 39:2, 366-372.
Wansink, Brian (2017), “Healthy Profits: An Interdisciplinary Retail Framework to Increase the Sales of Healthy Food,” Journal of Retailing, 93 (March): 65-78, doi: 10.1016/j.jretai.2016.12.007.
Doering, Tim and Brian Wansink (2017), “The Waiter’s Weight: Does a Server’s BMI Relate to How Much Food Diners Order?” Environment and Behavior, 49:2, 215-223.
Wansink, Brian, Dilip Soman, and Kenneth C. Herbst (2017), “Larger Partitions Lead to Larger Sales: Divided Grocery Carts Alter Purchase Norms and Increase Sales,” Journal of Business Research, 75, 202-209, doi: 10.1016/j.jbusres.2016.06.023.
Tal, Aner, Stina Niemann, and Brian Wansink (2017) “Depicted Serving Size: Cereal Packaging Pictures Exaggerate Serving Sizes and Promote Overserving,” BMC Public Health, 17, 169.
Greene, Katherine N., Gnel Gabrielyan, David R. Just, and Brian Wansink (2017), “Fruit-Promoting Smarter Lunchrooms Interventions: Results from a Cluster RCT,” American Journal of Preventive Medicine, 52:4, 451-458, doi: 10.106/j.amepre.2016.12.015.
Missbach, Benjamin, Dorota Majchrzak, Raphael Sulzner, Martin Reichel, Juergen Koenig, and Brian Wansink (2017), “Exploring the Flavor Life Cycle of Beers with Varying Alcohol Content,” Food Science and Nutrition, 5:4, 889-895.
Laroche, Helena, Christine Hradek, Kate Hanson, Andrew S. Hanks, David R. Just, and Brian Wansink (2017), “Healthy Concessions: High School Students Responses to Healthy Concession Stand Changes, Journal of School Health, doi: 10.1111/josh.12472.
Gabrielyan, Gnel, Drew S. Hanks, Kathryn I. Hoy, David R. Just and Brian Wansink (2017), “Who’s Adopting the Smarter Lunchroom Approach? Individual Characteristics of Innovative Food Service Directors, Evaluation and Program Planning, 60, 72-80.
Chan, Elisa K., Robert Kwortnik, and Brian Wansink (2017), “McHealthy: How Marketing Incentives Influence Healthy Food Choices,” Cornell Hospitality Quarterly, 58:1, 6-22.
Phillips, Erica G., Martin T. Wells, Ginger Winston, Rosio Ramos, Carol M. Devine, Elaine Wethington, Janey C. Peterson, Brian Wansink, and Mary Charlson (2017), “Innovative approaches to weight loss in a high-risk population: The small changes and lasting effects (SCALE) trial,” Obesity, 25:5, 833-841.
Zhou, Shuo, Michael A. Shapiro, and Brian Wansink (2017), “The Audience Eats More if a Movie Character Keeps Eating: An Unconscious Mechanism for Media Influence on Eating Behaviors,” Appetite, 108, 407-415.
Winkler, Lise L., Ulla Christensen, Charlotte Glümer, Paul Bloch, Bent E. Mikkelsen, Brian Wansink, and Ulla Toft (2017), Substituting Sugar Confectionery with fruit and healthy snacks at the checkout - A Win-win strategy for Consumers and Food Stores,” BMC Public Health, 16.1, 1184.
Vartanian, Lenny R., Kristin M. Kernan, and Brian Wansink (2017), “Clutter, Chaos, and Overconsumption: The Role of Mind-Set in Stressful and Chaotic Food Environments,” Environment and Behavior, 49.2, 215-223.
Orsama, Anna-Leena, Michele Strahilevitz, Brian Wansink, and Deborah L. Safer, (2017) "Shifts in the Enjoyment of Healthy and Unhealthy Behaviors Affect Short- and Long-Term Postbariatric Weight Loss,” Bariatric Surgical Practice and Patient Care, 12:1, 35-42, doi: 10.1089/bari.2016.0036.
—2016—
Helander, Elina, E., Brian Wansink, Angela Chieh (2016), “Weight Gain over the Holidays in Three Countries,” New England Journal of Medicine, 375:12, 1200-1202.
Robbins, Rebecca S. and Brian Wansink (2016), “Which Design Components of Nutrition Infographics Make Them Memorable and Compelling?” American Journal of Health Behavior, 40:6 (779-787). https://doi.org/10.5993/AJHB.40.6.10
Wansink, Brian, Anupama Mukund, and Andrew Weislogel (2016), “Food Art Does Not Reflect Reality: A Quantitative Content Analysis of Meals in Popular Paintings,” Sage Open, 6(3), September, DOI: 10.1177/2158244016654950.
Brand, John, Brian Wansink, and Abby Cohen (2016), “Frosting on the Cake: Pictures of Food Packaging Bias Serving Size,” Public Health Nutrition, 19:12, 2128-2134.
Van Ittersum, Koert and Brian Wansink (2016), “Conducting Research that Stimulates Win-Win Policies,” Journal of the Association for Consumer Research, 1:3, 471-2.
Wansink, Brian and Koert van Ittersum (2016), “Boundary Research: Tools and Rules for Impactful Research in Emerging Fields,” Journal of Consumer Behaviour, 15: 396-410.
Wilson, Norbert L. W., David R. Just, Jeffery Swigert, and Brian Wansink (2016), “Food Pantry Selection Solutions” A Randomized Controlled Trial in Client-Choice Food Pantries to Nudge Clients to Targeted Foods,” Journal of Public Health, 39(2), 366-372. doi.org/10.1093/pubmed/fdw043.
Robbins, Rebecca S. and Brian Wansink (2016), “The 10% Solution: Tying Managerial Salaries and Promotions to Workplace Wellness Actions (and Not Results),” Journal of Occupational Health Psychology, 21:494-503.
Porpino, Gustavo, Brian Wansink, and Juracy Parente (2016), “Wasted Positive Intentions: The Role of Affection and Abundance on Household Food Waste,” Journal of Food Products Marketing, 22(7), 733-751. doi.org/10.1080/10454446.2015.1121433
Wansink, Brian (2016), “Leveraging Inside Sources of Consumer Insights,” Journal of Consumer Marketing, 33:3, 145-152.
• Received the 2017 Commendation Award – Journal of Consumer Marketing
Van Ittersum, Koert and Brian Wansink (2016), “Stop Spoon Dosing: Milliliter Instructions May Cause Fewer Dosage Errors than Spoon Instructions on Liquid Medication,” BMC Research Notes, 9.1, 33.
Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14.
Eldridge, Johanna D., Carol M. Devine, Elaine Wethington, Luz Aceves, Erica Phillips-Caesar, Brian Wansink, and Mary E. Charlson (2016), “Environmental Influences on Small Eating Behaviors to Promote Weight Loss Among Black and Hispanic Populations,” Appetite, 96:129-137.
Tal, Aner and Brian Wansink (2016), “Blinded with Science: Trivial Graphs and Formulas Increase Ad Persuasiveness and Belief in Product Efficacy,” Public Understanding of Science, 25:1, 117-125.
—2015—
Kniffin, Kevin M., Brian Wansink, Carol M. Devine, and Jeffrey Sobal (2015), “Collaboration and Team Building in the Cafeteria,” Harvard Business Review, 93:12, 24-25.
Just, David R. and Brian Wansink (2014), “Fast Food, Soft Drink and Candy Intake is Unrelated to Body Mass Index for 95% of American Adults,” Obesity Science and Practice, 1: 126-130.
Werle, Carolina O.C., Brian Wansink, and Collin R. Payne. (2015), “Is it Fun or Exercise? The Framing of Physical Activity Biases Subsequent Snacking,” Marketing Letters, 26:4, 691-702.
Siğirci, Ozge and Brian Wansink (2015), “Low Prices and High Regret: How Pricing Influences Regret at All-You-Can-Eat Buffets,” BMC Nutrition, 1:36, 1-5, doi:10.1186/s40795-015-0030-x.
Kniffin, Kevin M., Brian Wansink, Carol M. Devine, and Jeffrey Sobal (2015), “Workplace Commensality and Work-Group Performance: A Field Study of Firefighters,” Human Performance, 28(4), 281-306.
Cao, Ying, David R. Just, Calum G. Turvey, and Brian Wansink (2015), “Existing Food Habits and Recent Choices Lead to Disregard of Food Safety Announcements,” Canadian Journal of Agricultural Economics, 63, 491-511.
Wansink, Brian, Andrew S. Hanks, and Kirsikka Kaipainen (2015), “Slim by Design: Kitchen Counter Correlates of Obesity,” Health Education and Behavior, 1-7, doi: 10.1177/1090198115610571
Gvili, Yaniv, Aner Tal, Monty Amar, Yeal Hallak, Brian Wansink, Michael Giblin, and Colombe Bommelaer, (2015), “Fresh From the Tree: Implied Motion Improves Food Evaluation,” Food Quality and Preference, 46, 160-165.
Kniffin, Kevin, Ozge Sigirci and Brian Wansink (2015), “Eating Heavily: Men Eat More in the Company of Women,” Evolutionary Psychological Science, 1-9. doi: 10.1007/s40806-015-0035-3.
Davis, Brennan and Brian Wansink (2015), “Fifty Years of Fat: News Coverage of Trends that Predate Obesity,” BMC Public Health, doi:10.1186/s12889-015-1981-1
Latimer, Lara A., Lizzy Pope, and Brian Wansink (2015), “Food Neophiles: Profiling the Adventurous Eater,” Obesity, 23:8, 1577-1581.
Wansink, Brian (2015), “Change Their Choice! Changing Behavior Using the CAN Approach and Activism Research,” Psychology & Marketing, 32:5, 486-500.
Just, David R., Ozge Siğirci, and Brian Wansink (2015), “Peak-end Pizza: Prices Delay Evaluations of Quality,” Journal of Product & Brand Management, 24:7, 770-778, doi:10.1108/jpbm01-2015-0802.
Porpino, Gustavo, Juracy Parente, and Brian Wansink (2015), “Food Waste Paradox: Antecedents of Food Disposal in Low Income Households,” International Journal of Consumer Studies, 39:6, 619-629.
Pope, Lizzy, Lara Latimer, and Brian Wansink (2015), “Viewers vs. Doers: The Relationship Between Watching Food Television and BMI,” Appetite, doi:10.1016/j.appet.2015.02.035
Wansink, Brian and Aner Tal (2015), “Television Watching and Effects on Food Intake – Reply,” JAMA Internal Medicine, 175:468-469.
Tal, Aner and Brian Wansink (2015), “An Apple a Day Brings More Apples Your Way: Healthy Samples Prime Healthier Choices,” Psychology & Marketing, 32:5, 575-584.
Wansink, Brian, Andrew S. Hanks, and David R. Just (2015), “A Plant to Plate Pilot: A Cold Climate High School Garden Increased Vegetable Selection but also Waste,” Acta Paediatrica 104:8, 823-826.
Phillips-Caesar, Erica R., Brian Wansink, Ginger I. Winston, Carole M. Devine, Balavenkatesh Kanna, Elaine Wethington, Walid Michelen, Martin T. Wells, James P. Hollenberg, Janey C. Peterson, and Mary E. Charlson (2015), “Small Changes and Lasting Effects: Rationale, Design and Methods,” Contemporary Clinical Trials, 41, 118-128.
Wansink, Brian (2015) “Easy as Pie,” New Scientist, 225:36-38.
Robbins, Rebecca S. and Brian Wansink (2015), “Employee Health Codes of Conduct: What Would They Look Like and Who Wants to Accept Them?” International Journal of Workplace Health Management, 8:3, 214-229.
Wansink, Brian and Katherine A. Johnson (2015), “Adults Only: Why Don’t Children Belong to the Clean-plate Club?” International Journal of Obesity, 39:375.
Hubbard, Kristie L., Linda G. Bandini, Sara C. Folta, Brian Wansink, M. Eliasziw, and Aviva Must (2015), “Impact of a Smarter Lunchroom Intervention on Food Selection and Consumption Among Adolescents and Young Adults with Intellectual and Developmental Disabilities in a Residential School Setting,” Public Health Nutrition, 18:361-371.
Duyff, Roberta L., Leann L. Birch, Carol Byrd-Bredbenner, Susan L. Johnson, Richard D. Mattes, Mary M. Murphy, Theresa A. Nicklas, Brandi Y. Rollins, and Brian Wansink (2015), “Candy Consumption Patterns, Effects on Health, and Behavioral Strategies to Promote Moderation: Summary Report of a Roundtable Discussion, Advances in Nutrition, 6:139-146.
Cawley, John, Matthew J. Sweeney, Jeffrey Sobal, David R. Just, Harry M. Kaiser, William D. Schulze, Elaine Wethington, and Brian Wansink (2015), “The Impact of a Supermarket Nutrition Rating System on Purchases of Nutritious and Less Nutritious Foods,” Public Health Nutrition, 18:8-14.
Dohle, Simone, Brian Wansink, and Lorena Zehander (2015), “Exercise and Food Compensation: Exploring Diet-related Beliefs and Behaviors of Regular Exercisers,” Journal of Physical Activity & Health, 12:3, 322-327.
Casazza, Krista, Andrew Brown, Arne Astrup, Fredrik Bertz, Charles Baum, Michelle Bohan Brown, John Dawson, Nefertiti Durant, Gareth Dutton, David A. Fields, Kevin R. Fontaine, David Levitsky, Tapan Mehta, Nir Menachemi, P.K. Newby, Russell Pate, Hollie Raynor, Barbara J. Rolls, Bisakha Sen, Daniel L. Smith, Diana Thomas, Brian Wansink, and David Allison (2015), “Weighing the Evidence of Common Beliefs in Obesity Research,” Critical Reviews in Food Science and Nutrition, 55:14, 2014-2053.
Musicus, Aviva, Aner Tal, and Brian Wansink (2015), “Eyes in the Aisles: Why is Cap’n Crunch Looking Down at my Child?,” Environment and Behavior, 47:7 (August), 715-733.
Laroche, Helena H., Christopher Ford, Kate Anderson, Xueya Cai, David R. Just, Andrew S. Hanks, and Brian Wansink (2015), “Concession Stand Makeovers: A Pilot Study of Offering Healthy Foods at High School Concession Stands,” Journal of Public Health, 37:1, 116-124.
Wansink, Brian and Katherine A. Johnson (2015), “The Clean Plate Club: About 92% of Self-Served Food is Eaten,”International Journal of Obesity, 39: 371-374.
—2014—
Wansink, Brian and Andrew S. Hanks (2014), “Calorie Reductions and Within-Meal Calorie Compensation in Children’s Meal Combos, Obesity, 22:3. 630-2.
Wansink, Brian and Ellen van Kleef (2014), “Dinner Rituals that Correlate with Child and Adult BMI,” Obesity, 22: E91-E95, http://dx.doi.org/10.1002/oby.20629.
Kniffin, Kevin M. and Brian Wansink (2014), “Death Row Confessions and the Last Meal Test of Innocence,” Laws, 3: 1-11.
Pope, Lizzy, Andrew S. Hanks, David R. Just, and Brian Wansink (2014), “New Year’s Res-Illusions: Food Shopping in the New Year Competes with Healthy Intentions,” PLOS ONE, 9(12): e110561.
Wansink, Brian and Lizzy Pope (2014), “When Do Gain Framed Health Messages Work Better Than Fear Appeals? Nutrition Reviews, 73:4-11.
Wansink, Brian (2014), “Slim by Design for Schools,” Childhood Obesity, 10:445-447.
Wansink, Brian and Katie Love (2014), “Slim By Design: Menu Strategies for Promoting High-Margin, Healthy Foods,” International Journal of Hospitality Management, 42:137-143.
Kniffin, Kevin M., Brian Wansink, Vladas Griskevicius, and David Sloan Wilson (2014), “Beauty is in the In-Group of the Beholded: Intergroup Differences in the Perceived Attractiveness of Leaders,” Leadership Quarterly, 25:1143-1153.
Helander, Elina E., Anna-Leena Vuorinen, Brian Wansink, and Ilkka K. J. Korhonen (2014), “Are Breaks in Daily Self-Weighing Associated With Weight Gain?” PLOS ONE, 9:11, e113164.
Smarandescu, Laura, Douglas M. Walker, and Brian Wansink (2014), “Big Drinkers: How BMI, Gender, and Rules of Thumb Influence the Free Pouring of Wine,” International Journal of Drug Policy,” 25:1060-1065.
Sharp, David E., Jeffery Sobal, and Brian Wansink (2014), “Using Plate Mapping to Examine Portion Size and Plate Composition for Large and Small Divided Plates,” Eating Behaviors, 15:658-663.
Shimizu, Mitsuru, Katie Johnson, and Brian Wansink (2014), “In Good Company: The Effect of an Eating Companion’s Appearance on Food Intake,” Appetite, 83:263-268.
Smarandescu, Laura, Douglas M. Walker, and Brian Wansink (2014), “Mindless Drinking: How Gender and BMI Relate to the Consumption of Alcohol,” International Journal of Drug Policy,” 25:1131-1134.
Just, David R., Ozge Sigirci, and Brian Wansink (2014), “Lower Buffet Prices Lead to Less Taste Satisfaction,” Journal of Sensory Studies, 29:362-370.
Tal, Aner, Scott Zuckerman, and Brian Wansink (2014), “Watch What You Eat: Action-related Content Influences Consumption,” JAMA Internal Medicine, 174:1842-1843.
Just, David R., Brian Wansink, and Andrew S. Hanks (2014), “Chefs Move to Schools: A Preliminary Examination of How Chef-created Dishes can Increase School Lunch Participation and Fruit and Vegetable Intake, Appetite, 83:242-247.
Kniffin, Kevin M., Brian Wansink, and Mitsuru Shimizu (2014), “Sports at Work: Anticipated and Persistent Correlates of Participation in High School Athletics,” Journal of Leadership and Organizational Studies, 22:2, 217–230.
Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431.
Hubbard, Kristie L., Linda G. Bandini, Sara C. Folta, Brian Wansink, and Aviva Must (2014), “The Adaptation of a School-based Health Promotion Programme for Youth with Intellectual and Developmental Disabilities: A Community-Engaged Research Process,” Journal of Applied Research in Intellectual Disabilities, 27:576-90.
Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451.
Wansink, Brian, Aner Tal, and Adam Brumberg (2014), “Ingredient-based Food Fears and Avoidance: Antecedents and Antidotes,” Food Quality and Preference, 38: 40-48.
Helander, Elina, Kirsikka Kaipainen, Illka Korhonen, and Brian Wansink (2014), “Factors Related to Sustained Use of a Free Mobile App for Dietary Self-Monitoring with Photography and Peer Feedback: Retrospective Cohort Study,” Journal of Medical Internet Research, 16:52-64.
Wansink, Brian, Francesca Zampollo, Guido Camps, and Mitsuru Shimizu (2014), "Biting versus Chewing: Eating Style and Social Aggression in Children,” Eating Behaviors, 15:311- 313.
Wansink, Brian, Mitsuru Shimizu, and Adam Brumberg. (2014), “Dispelling Myths about a New Healthful Food can be More Motivating than Promoting Nutritional Benefits: The Case of Tofu,” Eating Behaviors, 15(2), 318-320.
Hanks, Andrew S., David R. Just, and Brian Wansink (2014), “Chocolate Milk Consequences: A Pilot Study Evaluating the Consequences of Banning Chocolate Milk in School Cafeterias,” PLOS ONE, 9:e91022.
Orsama, Anna-Leena, Elina Mattila, Mikka Ermes, Mark van Gils, Brian Wansink, and Ilkka Korhonen (2014), “Weight Rhythms: Weight Increases During Weekends and Decreases During Weekdays,” Obesity Facts, 7, 36-47.
Walker, Doug, Laura Smarandescu, and Brian Wansink (2014), “Half Full or Empty: Cues That Lead Wine Drinkers to Unintentionally Overpour,” Substance Abuse & Misuse, 49:3, 295-302.
Wansink, Brian, Koert van Ittersum, and Collin R. Payne (2014), “Larger Bowl Size Increases the Amount of Cereal Children Request, Consume, and Waste,” Journal of Pediatrics, 164:2, 323-326.
Bevelander, Kirsten E., Kirsikka Kaipainen, Robert Swain, Simone Dohle, Josh C. Bongard, Paul D. H. Hines, and Brian Wansink (2014), “Crowdsourcing Novel Childhood Predictors of Adult Obesity,” PLOS ONE, 9:2, e87756.
Gardner, Meryl P., Brian Wansink, Junyong Kim, and Se-Bum Park (2014), “Better Moods for Better Eating? How Mood Influences Food Choice, Journal of Consumer Psychology, 24:320-335.
Wansink, Brian and Koert van Ittersum (2014), “Portion Size Me: Plate Size Can Decrease Serving Size, Intake, and Food Waste,” Journal of Experimental Psychology: Applied, 19:2, 320-332.
—2013—
Just, David and Brian Wansink (2013). School Lunch Debit Card Payment Systems are Associated with Lower Nutrition and Higher Calories. Obesity, 22(1), 24-26. doi:10.1002/oby.20591
Van Ittersum, Koert, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan (2013), “Smart Shopping Carts: How Real-Time Feedback Influences Spending,” Journal of Marketing, 77:6, 21-36.
• Finalist for the 2014 Marketing Science Inst. Paul Root Award – Journal of Marketing
Wansink, Brian and David R. Just (2013), “Trayless Cafeterias Lead Diners to Take Less Salad and Relatively More Dessert,” Public Health Nutrition, 18:9, 1535-1536.
Dohle, Simone and Brian Wansink (2013), “Fit in 50 Years: Participation in High School Sports Best Predicts One’s Physical Activity After Age 70,” BCM Public Health, 13, 1100-6.
Wansink, Brian and Andrew S. Hanks (2013), “Slim by Design: Serving Healthy Foods First in Buffet Lines Improves Overall Meal Selection,” PLOS ONE, 8:10, e77055.
Wansink, Brian and Ellen van Kleef (2013), “Dinner Rituals that Correlate with Child and Adult BMI,” Obesity, 22: E91-E95, http://dx.doi.org/10.1002/oby.20629.
Bevelander, Kirsten E., Rutger C. M. E. Engels, Doeschka J. Anschütz, and Brian Wansink (2013), “The Effect of an Intervention on Schoolchildren’s Susceptibility to a Peer’s Candy Intake,” European Journal of Clinical Nutrition, 67:8, 829-835.
Van Ittersum, Koert and Brian Wansink (2013), “Extraverted Children are More Biased by Bowl Sizes than Introverts,” PLOS ONE, 8:10, e78224.
Wansink, Brian and Craig S. Wansink (2013), “Are There Atheists in Foxholes? Combat Intensity and Religious Behavior,” Journal of Religion and Health, 52:3 (Sept), 768-779.
Hanks, Andrew S., David R. Just, and Brian Wansink (2013), “Reliability and Accuracy of Real-Time Visualization Techniques for Measuring School Cafeteria Tray Waste: Validating the Quarter-Waste Method,” Journal of the Academy of Nutrition and Dietetics, 114: 470-474.
Wansink, Brian and Sibylle Kranz (2013), “Who’s Using MyPlate?” Journal of Nutrition Education and Behavior, 45: 6, 728-732.
Just, David R. and Brian Wansink (2013), “One Man’s Tall is Another Man’s Small: How Framing of Portion Size Influences Food Choice,” Health Economics, 23:776-791. doi: 10.1002/hec.2949.
Wansink, Brian, David R. Just, Richard W. Patterson, and Laura E. Smith (2013), “Nutrition Report Cards: An Opportunity to Improve School Lunch Selection, PLOS ONE, 8:10, e72008.
Wansink, Brian (2013), “Convenient, Attractive, and Normative: The CAN Approach to Making Children Slim by Design, Childhood Obesity, 9:4 (August), 277-278.
Schulze, William, Annemie Maertens, and Brian Wansink (2013), “Eating Dogfood: Examining the Relative Roles of Reason and Emotion,” Journal of Economic Behavior & Organization, 92 (August), 202-213.
Lee, Wan-Chen Jenny, Mitsuru Shimizu, Kevin M. Kniffin, and Brian Wansink (2013), “You Taste What You See: Organic Labels Bias Taste Perceptions,” Food Quality and Preference, 29:1 (July), 33-39.
Wansink, Brian and Mitsuru Shimizu (2013), “Eating Behaviors Predict the Number of Buffet Trips: An Observational Study at All-You-Can-Eat Chinese Restaurants,” American Journal of Preventive Medicine,” (April), 44:4, e49-e50.
Hanks, Andrew S., David R. Just, and Brian Wansink (2013), “Pre-Ordering School Lunch and Food Choices Encourages Better Food Choices by Children,” JAMA Pediatrics, 167:7, 673-674.
Wisdom, Jessica, George Loewenstein, Brian Wansink, and Julie S. Downs (2013), “Calorie Recommendations Fail to Enhance the Impact of Menu Labeling,” American Journal of Public Health, 103:9:1604-1609.
Wansink, Brian, David R. Just, Andrew S. Hanks, and Laura E. Smith (2013), “Pre-Sliced Fruit in Schools Increases Selection and Intake,” American Journal of Preventive Medicine, 44:5 (May), 477-480.
Tal, Aner and Brian Wansink (2013), “Fattening Fasting: Hungry Grocery Shoppers Buy More Calories, Not More Food,” JAMA Internal Medicine, 173:12, 1146-1148.
Wansink, Brian, Ying Cao, Prerna Saini, Mitsuru Shimizu, and David R. Just (2013), “College Cafeteria Snack Food Purchases Become Less Healthy with Each Passing Week of the Semester,” Public Health Nutrition, 16:7 (July), 1291-1295.
Hanks, Andrew S., David R. Just, and Brian Wansink (2013), “Smarter Lunchrooms Can Address New School Lunchroom Guidelines and Childhood Obesity,” Journal of Pediatrics, 162:4 (April), 867-869.
Van Kleef, Ellen, Mitsuru Shimizu, and Brian Wansink (2013), “Just a Bite: Considerably Smaller Snack Portions Satisfy Delayed Hunger and Craving,” Food Quality and Preference, 27:1, 96-100.
—2012—
Wansink, Brian, Mitsuru Shimizu, and Adam Brumberg (2012),“How Vegetables Make the Meal: Their Hedonic and Heroic Impact on Perceptions of the Meal and of the Preparer,” Public Health Nutrition, 16:11 (November), 1988-1994.
Kaipaninen, Kirsikka, Collin R. Payne, and Brian Wansink (2012), “The Mindless Eating Challenge: Retention, Weight Outcomes, and Barriers for Changes in a Public Web-based Healthy Eating and Weight Loss Program,” Journal of Medical Internet Research, 14:6 (e168), 100-113.
Wansink, Brian, Kevin M. Kniffin, and Mitsuru Shimizu (2012), “Death Row Nutrition: Curious Conclusions of Last Meals,” Appetite, 59 (December): 837-843.
Kim, Junyong and Brian Wansink (2012), “How Retailers’ Recommendation and Return Policies Alter Product Evaluations,” Journal of Retailing, 88:4 (December), 528-541.
Just, David R. and Brian Wansink (2012), “Do Not Support Regulation of Sugar-Sweetened Beverages,” New England Journal of Medicine, 367:15 (October 11) 1465-6.
Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.
Wansink, Brian, David R. Just, and Collin R. Payne (2012), “Can Branding Improve School Lunches?” Archives of Pediatrics & Adolescent Medicine, 166:10, 967-968.
Rozin, Paul, Julia M. Hormes, Myles S. Faith, and Brian Wansink (2012), “Is Meat Male? A Quantitative Multi-Method Framework to Establish Metaphoric Relationships,” Journal of Consumer Research, 39:3 (October), 629-643.
Wansink, Brian, David R. Just, Collin R. Payne, and Matthew Z. Klinger (2012), “Attractive Names Sustain Increased Vegetable Intake in Schools,” Preventive Medicine, 55:4, 330-2.
Hanks, Andrew S., David R. Just, Laura E. Smith, and Brian Wansink (2012), “Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom,” Journal of Public Health, 34:3, 370-376.
Wansink, Brian and Koert van Ittersum (2012), “Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction,” Psychological Reports, 111:1, 228-232.
Van Ittersum, Koert and Brian Wansink (2012), “Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior,” Journal of Consumer Research, 39 (August), 215-228.
Kniffin, Kevin M. and Brian Wansink (2012), “It’s Not Just Lunch: Extra-Pair Commensality Can Trigger Sexual Jealousy,” PLOS ONE, 7:7, e40445.
Wansink, Brian, Aner Tal, and Mitsuru Shimizu (2012), “First Foods Most: After 18-Hour Fast, People Drawn to Starches First and Vegetables Last,” Archives of Internal Medicine, 172:12 (June 25), 961-963.
Bogan, Vicki L., David R. Just, and Brian Wansink (2012), “Do Psychological Shocks Affect Financial Risk Taking Behavior? A Study of U.S. Veterans,” Contemporary Economic Policy, 31:3 (July), 457-467.
Yang, Haiyang, Ziv Carmon, Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp, and Brian Wansink (2012), “The Hot-Cold Decision Triangle: A Framework for Healthier Choices,” Marketing Letters, 23:2 (June), 457-472.
Johnson, Eric J., Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Haeubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink, and Elke U. Weber (2012), “Beyond Nudges: Tools of a Choice Architecture,” Marketing Letters, 23:2 (June), 487-504.
Wansink, Brian, Koert van Ittersum, and Collin R. Payne (2012), “The Psychology of Heroes: Antecedents and Consequences of Combat-Decorated War Heroism,” International Journal of Psychology Research, 7:2, 155-183.
Byrne, Sahara, Gerri Gay, J.P. Pollak, D. Retelny, A. L. Gonzales, T. Lee, and Brian Wansink (2012), “Caring for Mobile Phone Based Avatars Can Lead Teenagers to Eat Breakfast,” Journal of Children and Media, 6:1, 83-99.
Wansink, Brian, Mitsuru Shimizu, and Guido Camps (2012), “What Would Batman Eat? Priming Children to Make Healthier Fast Food Choices,” Pediatric Obesity, 7:2, 121-123.
• Republished in “Promising Interventions for Childhood Obesity,” Pediatric Obesity (2012).
Geier Andrew, Brian Wansink, and Paul Rozin (2012), “Red Potato Chips: Segmentation Cues Can Substantially Decrease Food Intake,” Health Psychology, 31:3 (May), 398-401.
Drewnowski, Adam, James O. Hill, Brian Wansink, Robert Murray, Connie Diekman (2012), “Achieve Better Health With Nutrient-Rich Foods,” Nutrition Today, 47:1 (Jan/Feb), 23-29.
Hanks, Andrew S., David R. Just, and Brian Wansink (2012), “Trigger Foods Alter Vegetable and Fruit Selection in School Lunchrooms,” Agricultural and Resource Economics Review, 41:1 (April) 114-123.
Schulze, William D. and Brian Wansink (2012), “Toxics, Toyotas, and Terrorism: The Behavioral Economics of Fear and Stigma,” Risk Analysis, 32:4 (April), 678-694.
Zampollo, Francesa, Brian Wansink, Kevin M. Kniffin, Mitsuru Shimizu, and Aki Omori (2012), “Looks Good Enough to Eat: How Food Plating Preferences Differ Across Cultures and Continents,” Cross-Cultural Research, 46:1, 31-49.
Wansink, Brian, Mitsuru Shimizu, Armand V. Cardello, and Alan O. Wright (2012), “Dining in the Dark: How Uncertainty Influences Food Acceptance in the Dark,” Food Quality and Preference, 24:1, 209-212.
Faith, Myles S., Linda Van Horn, Lawrence J. Appel, Lora E. Burke, Jo Ann S. Carson, Harold A. Franch, John M. Jakicic, Tanja V.E. Kral, Angela Odoms-Young, Brian Wansink, and Judith Wylie-Rosett (2012), “Evaluating Parents and Adult Caregivers as ‘Agents of Change’ for Treating Obese Children – Evidence for Parent Behavior Change Strategies and Research Gaps: A Scientific Statement from the American Heart Association,” Circulation, 125:9, 1186-1207.
Wansink, Brian, Mitsuru Shimizu, and Adam Brumberg (2012), “Association of Nutrient-Dense Snack Combinations with Calories and Vegetable Intake,” Pediatrics, 131:1 (January), 22-29.
Van Kleef, Ellen, Mitsuru Shimizu and Brian Wansink (2012), “Serving Bowl Selection Biases the Amount of Food Served,” Journal of Nutrition Education and Behavior, 44:1, 66-70.
Zampollo, Francesca, Kevin M. Kniffin, Brian Wansink, and Mitsuru Shimizu (2012), “Food Plating Preferences of Children: The Importance of Presentation on Desire for Diversity,” Acta Paediatrica, 101:1, 61-66.
Wansink, Brian (2012), “Package Size, Portion Size, Serving Size . . . Market Size: The Unconventional Case for Half-Size Servings,” Marketing Science, 31:1, 54-57.
—2011—
Messer, Kent, Harry Kaiser, Collin R. Payne and Brian Wansink (2011), “Can Generic Advertising Alleviate Consumer Concerns Over Food Scares?” Applied Economics, 43:12 (October), 1535-1549.
Shimizu, Mitsuru and Brian Wansink (2011), “Watching Food-related Television Increases Caloric Intake in Restrained Eaters,” Appetite, 57:661-664.
Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196.
Payne, Collin R. and Brian Wansink (2011), “Quantitative Approaches to Consumer Field Research,” Journal of Marketing Theory and Practice, 19:4, 377-389.
Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2011), “The 100-Calorie Semi-Solution: Sub-Packaging Most Reduces Intake Among the Heaviest,” Obesity, 19:5 (Spring), 1098-1100.
Tal, Aner and Brian Wansink (2011), “Turning Virtual Reality into Reality: A Checklist to Ensure Virtual Reality Studies of Eating Behavior and Physical Activity Parallel the Real World,” Journal of Diabetes Science and Technology, 5:2 (March), 239-244.
Werle, Carolina O. C., Brian Wansink, and Collin R. Payne (2011), “’Just Thinking About Exercise Makes Me Serve More Food:’ Physical Activity and Calorie Compensation,” Appetite, 56:2 (April), 332-335.
Ershow, Abby G., Charles Peterson, William T. Riley, Albert “Skip” Rizzo, and Brian Wansink (2011), “Virtual Reality Technologies for Research and Education in Obesity and Diabetes,” Journal of Diabetes Science and Technology, 5:2 (March), 212-224.
Van Kleef, Ellen, Mitsuru Shimizu and Brian Wansink (2011), “Food Compensation: Do Exercise Ads Change Food Intake?” International Journal of Behavioral Nutrition and Physical Activity, 8:6 (January).
Just, David R. and Brian Wansink (2011), “The Flat-rate Pricing Paradox: Conflicting Effects of 'All-You-Can-Eat' Buffet Pricing,” The Review of Economics and Statistics, 93:1 (February), 193-200.
• The Quality of Research Discovery Award (2013) – European Assn. Agricultural Economics
—2010—
Wansink, Brian (2010), “From Mindless Eating to Mindlessly Eating Better,” Physiology and Behavior, 100:5, 454-463.
Scheibehenne, Benjamin, Peter M. Todd, and Brian Wansink (2010), “Dining in the Dark: The Importance of Visual Cues for Food Consumption and Satiety,” Appetite, 55:3, 710-713.
Wansink, Brian and Craig S. Wansink (2010), “The Largest Last Supper: Depictions of Food Portions and Plate Size Increased Over the Millennium,” International Journal of Obesity, 34:5, 943-944.
Nestle, Marian, Brian Wansink, David Heber, Joseph A. Skelton, Melinda S. Sothern, Deborah A. Cohen, Celia Kibler, (2010), “Industry Watch: Will Private Sector Companies ‘Step up” to the Plate?” Childhood Obesity, 6:5, 247- 249.
Shimizu, Mitsuru, Collin R. Payne, and Brian Wansink (2010), “When Snacks Become Meals: How Hunger and Environmental Cues Bias Food Intake,” International Journal of Behavioral Nutrition and Physical Activity, 7:63 (August 25).
Wansink, Brian and Koert van Ittersum (2010), “How Spoons Systematically Bias Dosing of Liquid Medicine,” Annals of Internal Medicine, 152:1, 66-67.
Wansink, Brian, Collin R. Payne, and Mitsuru Shimizu (2010), “’Is This a Meal or Snack?’ Situational Cues that Drive Perceptions,” Appetite, 54:1, 214-216.
Van Ittersum, Koert, Joost M.E. Pennings, and Brian Wansink (2010), “Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending,” Journal of Marketing, 74:2 (April), 90-104.
Just, David R. and Brian Wansink (2010), “Smarter Lunchrooms: Using Behavioral Economics to
Improve Meal Selection,” Choices, 24:3, 1-7.
—2009—
(On Leave as the White House-Appointed Executive Director for USDA’s CNPP Agency)
Wansink, Brian, David R. Just, and Collin R. Payne (2009), “Mindless Eating and Healthy Heuristics for the Irrational,” American Economic Review, 99:2 (May), 165-69.
Just, David R. and Brian Wansink (2009), “Better School Meals on a Budget: Using Behavioral Economics and Food Psychology to Improve Meal Selection,” Choices, 24:3, 1-6.
• Winner of the 2009 Best Paper Award – Choices
Wansink, Brian, Koert van Ittersum, and Carolina Werle (2009), “How Negative Experiences Shape Long-term Food Preferences: Fifty Years from the World War II Combat Front, Appetite, 52:3, 750-752.
Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joel Urbany, and Brian Wansink (2009), “Choice Under Restrictions,” Marketing Letters, 19:3-4, 183-199.
Just, David R., Calum G. Turvey, and Brian Wansink (2009), “Biosecurity Terrorism, Food Safety, and Food Consumption Behavior: Using Experimental Psychology to Analyze Economic Behavior, Journal of Agricultural and Resource Economics, 34:1, 91-108.
Wansink, Brian and Collin R. Payne (2009), “The Joy of Cooking Too Much: 70 Years of Calorie Increases in Classic Recipes,” Annals of Internal Medicine, 150, 291-291.
—2008—
(On Leave as the White House-Appointed Executive Director for USDA’s CNPP Agency)
Wansink, Brian, Collin R. Payne, and Koert van Ittersum (2008), “Profiling the Heroic Leader: Empirical Lessons from Combat-Decorated Veterans of World War II,” Leadership Quarterly, 19, 547-555.
Wansink, Brian and Collin R. Payne (2008), “Consequences of Belonging to the ‘Clean Plate Club,’” Archives of Adolescent & Pediatric Medicine, 162:10 (October), 994-995.
Wansink, Brian and Pierre Chandon (2008), “Meal Size, Not Body Size, Explains Food Intake Estimation Errors,” Practical Diabetology, 27:4, 6-8.
Vartanian, Lenny R., C. Peter Herman, and Brian Wansink (2008), “Are We Aware of the External Factors That Influence Our Food Intake?” Health Psychology, 27:5, 533-538.
Wansink, Brian (2008), “Project M.O.M.: Mothers & Others & MyPyramid,” Journal of the American Dietetic Association, 108:8 (August), 1302-4.
Wansink, Brian and Collin R. Payne, (2008), “Eating Behavior and Obesity at Chinese Buffets,” Obesity, 16:8 (August), 1957-60.
—2007—
(On Leave as the White House-Appointed Executive Director for USDA’s CNPP Agency)
Chandon, Pierre and Brian Wansink (2007), "The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, 34:3 (October) 301-314.
• Emerald Citation of Excellence Award – 2011
• Winner of the 2011 Best Paper Award – Journal of Consumer Research
Wansink, Brian, Collin R. Payne, Pierre Chandon (2007), “Internal and External Cues of Meal Cessation: The French Paradox Redux? Obesity, 15 (December), 2920-2924.
Van Ittersum, Koert and Brian Wansink (2007), “Do Children Really Prefer Large Portions? Visual Illusions Bias Their Estimates and Intake,” Journal of the American Dietetic Association, 107(7), 1107-1110.
Wansink, Brian and Koert van Ittersum (2007), “Portion Size Me: Downsizing Our Consumption Norms,” Journal of the American Dietetic Association, 107:7 (July), 1103-1106.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink (2007), “The Validity of Attribute Importance: A Review,” Journal of Business Research, 60:11 (November), 1177-1190.
Wansink, Brian (2007), “Helping Consumers Eat Less,” Food Technology, May, 34-38.
Chandon, Pierre and Brian Wansink (2007), "Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation," Journal of Marketing Research, 44:1 (February), 84-99.
• Winner of the 2012 William F. O’Dell Award – Journal of Marketing Research
Wansink, Brian, Collin R. Payne, and Jill North (2007), “Fine as North Dakota Wine: Sensory Expectations and the Intake of Companion Foods,” Physiology and Behavior, 90:5 (April), 712-16.
Wansink, Brian and Collin R. Payne (2007), “Counting Bones: Environmental Cues that Decrease Food Intake,” Perceptual and Motor Skills, 104 (March), 273-7.
Sobal, Jeffery and Brian Wansink (2007), “Kitchenscapes, Tablescapes, Platescapes, and Foodscapes: Influences of Microscale Built Environments on Food Intake," Environment and Behavior, 39:1 (January), 124-42.
Wansink, Brian and Jeffrey Sobal (2007), “Mindless Eating: The 200 Daily Food Decisions We Overlook,” Environment and Behavior, 39:1 (January), 106-23.
Garg, Nitika, Brian Wansink, and J. Jeffrey Inman (2007), “The Influence of Incidental Affect on Consumers’ Food Intake,” Journal of Marketing, 71:1 (January), 194-206.
—2006—
Wansink, Brian and Pierre Chandon (2006), "Can "Low Fat" Nutrition Labels Lead to Obesity?," Journal of Marketing Research, 43:4 (November), 605-17.
Wansink, Brian, Glenn Cordua, Ed Blair, Collin Payne, and Stephanie Geiger (2006), “Wine Promotions in Restaurants: Do Beverage Sales Contribute or Cannibalize?” Cornell Hotel and Restaurant Administrative Quarterly, 47:4 (November) 327-36.
Wansink, Brian (2006), “Nutritional Gatekeepers and the 72% Solution,” Journal of the American Dietetic Association, 106:9 (September), 1324-6.
Wansink, Brian and Pierre Chandon (2006), “Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals,” Annals of Internal Medicine, 145:5 (September 5), 326-32.
Chandon, Pierre and Brian Wansink (2006), "How Biased Household Inventory Estimates Distort Shopping and Storage Decisions," Journal of Marketing, 70 (4), 118-35.
Wansink, Brian, Koert van Ittersum, and James E. Painter (2006), “Ice Cream Illusions: Bowl Size, Spoon Size, and Serving Size,” American Journal of Preventive Medicine, 145:5 (September), 240-243.
Wansink, Brian, Ganaël Bascoul, and Gary T. Chen (2006), “The Sweet Tooth Hypothesis: How Fruit Consumption Relates to Snack Consumption, 47:1 (July), Appetite, 107-110.
Wansink, Brian and Alan O. Wright (2006), “‘Best if Used By . . . ’ How Freshness Dating Influences Food Acceptance,” Journal of Food Science, 71:4 (May), S354-357.
Wansink, Brian, James E. Painter and Yeon-Kyung Lee (2006), “The Office Candy Dish: Proximity’s Influence on Estimated and Actual Candy Consumption,” International Journal of Obesity, 30:5 (May), 871-5.
Wansink, Brian (2006), “Position of the American Dietetic Association: Food and Nutrition Misinformation,” Journal of the American Dietetic Association, 106:4 (April), 601-607.
—2005—
Wansink, Brian and Koert van Ittersum (2005), “Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration,” BMJ – British Medical Journal, 331:7531 (December 24) 1512-1514.
Wansink, Brian and Matthew M. Cheney (2005), “Leveraging FDA Health Claims,” Journal of Consumer Affairs, 39:2 (Winter), 386-398.
Wansink, Brian, Armand Cardello, and Jill North (2005), “Fluid Consumption and the Potential Role of Canteen Shape in Minimizing Dehydration,” Military Medicine, 170:10 (October) 871-873.
Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5.
Wansink, Brian and Mike Huckabee (2005), “De-Marketing Obesity,” California Management Review, 47:4 (Summer), 6-18.
Wansink, Brian, Koert van Ittersum, and James E. Painter (2005), “How Descriptive Food Names Bias Sensory Perceptions in Restaurants,” Food Quality and Preference, 16:5, 393-400.
Wansink, Brian, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, and Nilgün Eren (2005), “Increasing the Acceptance of Soy-Based Foods,” Journal of International Food and Agribusiness Marketing, 17:1, 33-55.
Wansink, Brian and Matthew M. Cheney (2005), “Super Bowls: Serving Bowl Size and Food Consumption,” JAMA – Journal of the American Medical Association, 293:14 (April 13), 1727-1728.
Wansink, Brian (2005), “Consumer Profiling and the New Product Development Toolbox,” Food Quality and Preference, 16:3 (April), 217-221.
Wansink, Brian, Randall E. Westgren, and Matthew M. Cheney (2005), “Hierarchy of Nutritional Knowledge that Relates to the Consumption of a Functional Food, Nutrition, 21:2 (February), 264-8.
Wansink, Brian, James E. Painter, and Jill North (2005), “Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 13:1 (January), 93-100.
• Winner of the 2007 Ig Nobel Prize for Nutrition
—2004—
Wansink, Brian, Steven T. Sonka, and Clare M. Hasler (2004), “Front-Label Health Claims: When Less is More,” FoodPolicy, 29:6 (December), 659-667.
Wansink, Brian, Koert van Ittersum, and James E. Painter (2004), “How Diet and Health Labels Influence Taste and Satiation,” Journal of Food Science, 69:9 (Nov-Dec), S340-S346.
Wansink, Brian and Keong-mi Lee (2004), “Cooking Habits Provide a Key to 5 a Day Success,” Journal of the American Dietetic Association, 104:11, (November), 1648-1650.
Pennings, Joost M.E. and Brian Wansink (2004), “Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, and Channel Member Market Structures,” Journal of Business, 77:4 (October), 697-723.
Wansink, Brian, Steven T. Sonka, and Se-Bum Park (2004), “Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference,” Journal of Sensory Studies, 19:4 (October), 327-340.
Wansink, Brian (2004), “Consumer Reactions to Food Safety Crises,” Advances in Food and Nutrition Research, 48, 103-150.
Wansink, Brian (2004), “Environmental Factors that Increase the Food Intake and Consumption Volume of Unknowing Consumers,” Annual Review of Nutrition, Volume 24, 455-479.
Wansink, Brian and Koert van Ittersum (2004), “Stopping Decisions of Travelers,” Tourism Management, 25: (June), 319-330.
Kahn, Barbara E. and Brian Wansink (2004), “The Influence of Assortment Structure on Perceived Variety and Consumption Quantities,” Journal of Consumer Research,
30:4 (March), 519-533.
• Runner-up for JCR’s 2007 “Best Paper Award”
—2003—
Wansink, Brian and Koert van Ittersum (2003), “Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume, Journal of Consumer Research, 30:3 (December), 455-463.
Wansink, Brian (2003), “How Do Front and Back Package Labels Influence Beliefs About Health Claims?” Journal of Consumer Affairs, 37:2 (Winter), 305-316.
Wansink, Brian and Randall Westgren (2003), “Profiling Taste-Motivated Segments,” Appetite, 41:3 (December), 323-327.
Sherrick, Bruce J., Peter J. Barry, Gary D. Schnitkey, Paul N. Ellinger, and Brian Wansink (2003), “Farmers’ Preferences for Crop Insurance Attributes,” Review of Agricultural Economics, 25:2 (Fall/Winter), 415-429.
Wansink, Brian (2003), “How Resourceful Consumers Identify New Uses for Old Products,” Journal of Family and Consumer Science, 95:4 (November), 109-113.
Wansink, Brian (2003), “Overcoming the Taste Stigma of Soy,” Journal of Food Science,
68:8 (September), 2604-2606.
Wansink, Brian (2003), “Developing a Cost-Effective Brand Loyalty Program,” Journal of Advertising Research, 43:3 (September), 301-309.
Wansink, Brian, Matthew M. Cheney, and Nina Chan (2003), “Exploring Comfort Food Preferences Across Gender and Age,” Physiology and Behavior, 79:4-5, 739-747.
Wansink, Brian and Lawrence W. Linder (2003), “Interactions Between Forms of Fat Consumption and Restaurant Bread Consumption,” International Journal of Obesity, 27:7, 866-868.
Wansink, Brian (2003), “Profiling Nutritional Gatekeepers: Three Methods for Differentiating Influential Cooks,” Food Quality and Preference, 14:4 (June), 289-297.
Wansink, Brian (2003), “Using Laddering to Understand and Leverage a Brand’s Equity,” Qualitative Market Research, 6:2, 111-118.
Wansink, Brian (2003), “Measuring Consumer Response to Food Products: Sensory Tests that Predict Consumer Acceptance,” Food Quality and Preference, 14:1 (January), 23-26.
—2002—
Chandon, Pierre and Brian Wansink (2002), "When Are Stockpiled Products Consumed Faster? A Convenience--Salience Framework of Postpurchase Consumption Incidence and Quantity," Journal of Marketing Research, 39 (3), 321-35.
Wansink, Brian and Se-Bum Park (2002), “Sensory Suggestiveness and Labeling: Do Soy Labels Bias Taste?” Journal of Sensory Studies, 17:5 (November), 483-491.
Wansink, Brian and JaeHak Cheong (2002), “Taste Profiles That Correlate with Soy Consumption in Developing Countries,” Pakistan Journal of Nutrition, 1:6 (December), 276-278.
Wansink, Brian and Seymour Sudman (2002), “Building a Successful Panel,” Marketing Research, (Fall), 23-27.
Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (2002), “Rejoinder to ‘The Variety of an Assortment: An Extension to the Attribute-Based Approach’” Marketing Science, 21:3 (Summer), 320-324.
Wansink, Brian, Steven T. Sonka, and Matthew M. Cheney (2002), “A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods: Soy Acceptance in Russia and Colombia,” Review of Agricultural Economics, 24:2, 353-365.
Painter, James E., Brian Wansink, and Julie B. Hieggelke (2002), “How Visibility and Convenience Influence Candy Consumption,” Appetite, 38:3 (June), 237-238.
Pennings, J.M.E., B. Wansink, en M.T.G. Meulenberg (2002), “Consumentengedrag in Crisissituaties,” Economisch Statistische Berichten, (May 31), 430-432.
Wansink, Brian and Seymour Sudman (2002), “Predicting the Future of Consumer Panels,” Journal of Database Marketing, 9:4 (June), 301-311.
Pennings, Joost M.E., Brian Wansink, and Matthew M.E. Meulenberg (2002), “A Note on Modeling Consumer Reactions to a Crisis: The Case of the Madcow Disease,” International Journal of Research in Marketing, 19:2 (March), 91-100.
Wansink, Brian (2002), “Changing Eating Habits on the Home Front: Lost Lessons from World War II Research,” Journal of Public Policy and Marketing, 21:1 (Spring), 90-99.
—2001—
Wansink, Brian, James M. Painter, and Koert van Ittersum, (2001) “Descriptive Menu Labels’ Effect on Sales,” Cornell Hotel and Restaurant Administrative Quarterly, 42:6 (December), 68-72.
Wansink, Brian and Nina Chan, (2001) “Relation of Soy Consumption to Nutritional Knowledge,” Journal of Medicinal Foods, 4:3 (December), 145-150.
Wansink, Brian (2001), “Abandoned Products and Consumer Waste: How Did That Get into the Pantry?” Choices, (October), 46.
Wansink, Brian and Cynthia Huffman (2001), “Revitalizing Mature Packaged Goods,”
Journal of Brand and Product Management, 10:4, 228-242.
Wansink, Brian and Junyong Kim (2001), “The Marketing Battle Over Genetically Modified Foods: False Assumptions about Consumer Behavior,” American Behavioral Scientist, 44:8 (April), 1405-1417.
Wansink, Brian and Scott Seed (2001) “Making Brand Loyalty Programmes Succeed,”
Journal of Brand Management, 8:3 (February), 211-222.
Wansink, Brian and Junyong Kim (2001), “The Marketing and Consumer Acceptance of Biotechnology,” Journal of Commercial Biotechnology, (Winter) 7:3, 249-259.
Wansink, Brian and SeaBum Park (2001), “At the Movies: How External Cues and Perceived Taste Impact Consumption Volume,” Food Quality and Preference, 12:1 (January), 69-74.
—2000—
Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000), “A Benefit Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing, 64:4 (October), 65-81.
· Reprinted (2001) in the Journal of Marketing and Marketing Research in Russia, 31:1, 52-66.
Wansink, Brian and SeaBum Park (2000), “Methods and Measures that Profile Heavy Users,”
Journal of Advertising Research, 40:4 (July/August), 61-72.
Wansink, Brian and SeaBum Park (2000), “Accounting for Taste: Prototypes that Predict Preference,” Journal of Database Marketing, 7:4, 308-320.
Wansink, Brian and Michael L. Ray (2000), “Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 40:6 (Nov/Dec), 106-113.
· Reprinted from 1992 in this “Classics of Advertising Research” issue of JAR.
Wansink, Brian and Cynthia Sangerman (2000), “Engineering Comfort Foods,” American Demographics, July 66-67.
Wansink, Brian, S. Adam Brasel, and Stephen Amjad (2000), “The Mystery of the Cabinet Castaway: Why We Buy Products We Never Use,” Journal of Family and Consumer Science, Vol. 92:1, 104-108.
Wansink, Brian (2000), “The Power of Panels,” Journal of Database Marketing, 8:3 (April) 190-194.
Wansink, Brian, Se-Bum Park, Steven Sonka, and Michelle Morganosky (2000), “How Soy Labeling Influences Preference and Taste,” International Food and Agribusiness Management Review, 3, 85-94.
Wansink, Brian (2000), “New Techniques to Generate Key Marketing Insights,” Marketing Research, (Summer), 28-36.
—Pre-2000—
Hoch, Stephen J., Eric L. Bradlow, and Brian Wansink (1999), “The Variety of an Assortment,” Marketing Science, Vol. 18:4, 527-546.
Wansink, Brian and Lan Xia (1999), “Consumption Behavior and Interstate Travel,” NATSO Journal of Transportation Research, (June), 71-88.
Wansink, Brian and Jennifer M. Gilmore (1999), “New Uses that Revitalize Old Brands,” Journal of Advertising Research,” 39:2 April/May 90-98.
Wansink, Brian, Robert J. Kent, and Stephen J. Hoch (1998), “An Anchoring and Adjustment Model of Purchase Quantity Decisions,” Journal of Marketing Research, 35:1 (February), 71-81.
Wansink, Brian (1997), “Making Old Brands New,” American Demographics, 19:12 (December), 53-58.
Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?” Journal of Marketing, Vol. 60:3 (July), 1-14.
• Highest Citation of Research Excellence 1988 – ANBAR Electronic Intelligence
Wansink, Brian and Michael L. Ray (1996), “Advertising Strategies to Increase Usage Frequency,” Journal of Marketing, 60:1 (January), 31-46.
• Winner of 1989 Alden D. Clayton Dissertation Proposal Award – Marketing Science Institute
• Highest Citation of Research Excellence 1988 – ANBAR Electronic Intelligence
Wansink, Brian (1995), “When Do Product Usage Norms Change Usage Behavior.”
Tinbergen Institute Research Journal (Amsterdam), 7 (September), 1-8.
Wansink, Brian (1994), “Advertising’s Impact on Category Substitution,” Journal of Marketing Research, 31:4 (November), 505-515.
Wansink, Brian, Michael L. Ray, and Rajeev Batra (1994), “Increasing Cognitive Response Sensitivity,” Journal of Advertising, 23:2 (June), 65-75.
Wansink, Brian (1994), “Developing and Validating Useful Consumer Prototypes,”
Journal of Targeting, Measurement and Analysis for Marketing, 3:1, 18-30.
Wansink, Brian and Rohit Deshpandé (1994), “‘Out of Sight, Out of Mind’: The Impact of Household Stockpiling on Usage Rates,” Marketing Letters, 5:1 (January), 91-100.
Wansink, Brian (1994), “Antecedents and Mediators of Eating Bouts,” Family and Consumer Sciences Research Journal, 23:2 (December), 166-82.
Wansink, Brian and Michael L. Ray (1992), “Estimating an Advertisement’s Impact on One’s Consumption of a Brand,” Journal of Advertising Research, 26:4 (May-June), 9-16.
· Reprinted in “Classics in Advertising Research,” Journal of Advertising Research (2000).
Book Chapters
Wansink, Brian (2016), “Slim by Design: Using the CAN Approach to Develop Effective Obesity Policies,” in Eating Disorders and Obesity: A Comprehensive Handbook, ed. Kelly Brownell and B. Timothy Walsh, New York: Guilford Publications, xxx.
Wansink, Brian (2015), “Slim by Design: Moving from Can’t to CAN,” in Behavioral Economics and Public Health, eds. Christina A. Roberto and Ichiro Kawachi, New York: Oxford University Press, 237-264.
Just, David R. and Brian Wansink (2013), “Food Choice: Behavioral Aspects,” Encyclopedia of Human Nutrition, 3rdEdition, Elsevier, 277-281.
Wansink, Brian (2012), “Specific Environmental Drivers of Eating,” in Food and Addiction: A Comprehensive Handbook, eds. Kelly D. Brownell and Mark S. Gold, New York: Oxford University Press, 159-165.
Wansink, Brian (2012), “Turning Mindless Eating Into Healthy Eating,” in Psychology, Behavioral Economics, and the Solution to Obesity, ed. Eldar Shafir, Princeton, NJ: Princeton University Press, 310-328.
Wansink, Brian (2012), “Activism Research: Designing Research that Intends to Transform,” Transformative Consumer Research for Personal and Collective Well-Being, eds. David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne, New York: Taylor & Francis/Routledge, 67-88.
Wansink, Brian, Koert van Ittersum, and Collin R. Payne (2012), “The Psychology of Heroes: Antecedents and Consequences of Combated-decorated War Heroism,” The Psychology of War, eds. Eduardo Manuel Alvarez and Arturo José Escobar, Hauppauge, NY: Nova Science Publishers, Inc., 63-91.
Wansink, Brian, Koert van Ittersum, and Carolina Werle (2011), “The Lingering Impact of Negative Food Experiences: Which World War II Veterans Won’t Eat Chinese Food?” International Handbook of Behavior, Diet, and Nutrition, Preedy, V.R., Watson, R.R., & Martin, C.R. (Eds.), New York: Springer, 1705-1714.
Wansink, Brian (2011), “Mindless Eating: Environmental Contributors to Obesity,” Chapter 23 in: John Cawley (editor), The Oxford Handbook of the Social Science of Obesity, (Oxford University Press: New York), pp. 385-414.
Wansink, Brian (2011), “Hidden Persuaders: Environmental Contributors to Obesity,” Textbook of Obesity: Biological, Psychological, and Cultural Influences, First Edition, eds. Sharon R. Akabas, Sally Ann Lederman, and Barbara J. Moore, New York: John Wiley & Sons, 108-122.
Just, David R. Brian Wansink, Lisa Mancino, and Joanne Guthrie (2011), “Behavioral Economic Concepts to Encourage Healthy Eating in School Cafeterias: Experiments and Lessons from College Students,” Meals in School: Issues and Impacts, eds. Dayna A. Michalka and Christopher J. Monroy, Hauppauge, NY: Nova Science Publishers, Inc., 85-114.
Wansink, Brian (2011), “Marketing MyPyramid: Taking the Dietary Guidelines Home,” Leveraging Consumer Psychology for Effective Health Communications, eds. Rajeev Batra, Punam Anand Keller, and Victor Stretcher, Armonk, NY: M.E. Sharpe, 319-332.
Payne, Collin R. and Brian Wansink (2010), “Doing Consumer Research in the Field,” eds. Hal Macfie and Sara Jaeger, Consumer Driven Innovation in Food and Personal Products, Cambridge, UK: Woodhead Publishing, 358-385.
Wansink, Brian, Koert van Ittersum, and Carolina Werle (2010), “How Negative Experiences Shape Long-term Food Preferences: Combat Studies from World War II,” eds. V.R. Preedy, R.R. Watson, and C.R. Martin, International Handbook of Behavior, Diet, and Nutrition. New York: Springer, 1705-1714.
Wansink, Brian (2010), “Increasing the Measurement Accuracy of Consumption Intentions,” The Sage Handbook of Measurement, eds. Geoffrey Walford, Eric Tucker, and Madhu Viswanathan, Los Angeles, CA: Sage Publishing, 469-486.
Wansink, Brian (2009) “Measuring Food Intake in Field Studies,” eds. David B. Allison and Monica L. Baskin, Handbook of Assessment Methods for Eating Behaviors and Weight-related Problems: Measures, Theories – 2nd edition, Los Angeles, CA: Sage Publishing, 327-345.
Sobal, Jeffery and Brian Wansink (2008), “Built Environments and Obesity,” in Obesity: Causes, Mechanisms, Treatment, and Prevention, ed. Elliott M. Blass, Sunderland, MA: Sinauer Associates Publishing, 281-299.
Wansink, Brian (2008), “’Mindless Eating & the Hidden Persuaders,” in The Choice is Mine, ed. TOPS Club, Inc., Milwaukee, WI: TOPS Club, Inc., 119-128.
Wansink, Brian (2007), “Food Marketing,” in Oxford Concise Encyclopedia of American Food and Drink, ed. Andrew F. Smith, New York: Oxford University Press, 230-231.
Wansink, Brian and John C. Peters (2007), “The Food Industry,” in Handbook of Obesity Prevention, Browning and Kumanyika, eds. Springer, NY, 193-208.
Wansink, Brian (2004), “Food Marketing,” in Oxford Encyclopedia of American Food and Drink, ed. Andrew F. Smith, New York: Oxford University Press, 501-503.
Wansink, Brian (2003), “Point-of-Purchase Advertising” in Encyclopedia of Advertising, eds. John McDonough and Karen Egolf, New York: Fitzroy Dearborn, 1243-1245.
Wansink, Brian and S. Adam Brasel (2003), “Vegemite,” in Encyclopedia of Advertising, eds. John McDonough and Karen Egolf, New York: Fitzroy Dearborn, 1603-1604.
Wansink, Brian (2000), “Making Old Brands New,” Annual Editions: Marketing, Guilford, CT: Duskin/McGraw-Hill, 153-158.
· Reprinted from: Wansink, Brian (1997), “Making Old Brands New,” American Demographics,
19:12 (December), 53-58.
Wansink, Brian (1998), “Expansion Advertising,” in Why Advertising Works, ed. John Philip Jones, Thousand Oaks, CA: Sage Publishing, 31-42.
Wansink, Brian (1997), “Developing Accurate Customer Usage Profiles,” in Values, Lifestyles, and Psychographics, ed. Lynn Kahle, Cambridge, MA: Lexington, 183-198.
Wansink, Brian and Michael L. Ray (1997), “Developing Copy Tests that Estimate Brand Usage,” in Measuring Advertising’s Effectiveness, ed. William Wells, Cambridge, MA: Lexington, 359-370.
Wansink, Brian and Michael L. Ray (1993), “Expansion Advertising’s Impact on Brand Equity,” in Advertising and Building Strong Brands, eds. David Aaker and Alexander L. Biel, Cambridge, MA: Lexington, 177-194.
Invited Publications
Wansink, Brian (2014), “Wine and Dine,” Food & Drink, Summer, pp. 14-15.
Cawley, John, Matthew J. Sweeney, Jeffrey Sobal, David R. Just, Harry M. Kaiser, William D. Schulze, Elaine Wethington, and Brian Wansink (2014), “Letter to the Editor Regarding the Paper: The Impact of a Supermarket Nutrition Rating System on Purchases of Nutritious and Less Nutritious Foods,’” Public Health Nutrition, 18:12, 2283-2284.
Zampollo, Francesca, Kevin M. Kniffin, Brian Wansink, and Mitsuru Shimizu (2013), “Food Plating Preferences Reply to Reply Regarding Zampollo, et al.” Acta Paediatrica, 102:5 (May), e-193-e193.
Farley, Thomas, David R. Just, and Brian Wansink (2012), “Clinical Decisions: Regulation of Sugar-sweetened Beverages,” New England Journal of Medicine, 367:15 (October 11) 1464-6.
Wansink, Brian (2012), “Nutrition Education and Behavioral Economics,” Journal of Nutrition Education and Behavior, 44:2, 281.
Wansink, Brian (2012), “Empowering Nutrition Gatekeepers: Policy with a Small ‘p’,” Journal of Nutrition Education and Behavior, 44:2, 97.
Wansink, Brian (2012), “Empowering Nutrition Gatekeepers: The Products,” Journal of Nutrition Education and Behavior, 44:1, 1.
Wansink, Brian (2011), “The New Society for Nutrition Education . . . ‘and Behavior’,” Journal of Nutrition Education and Behavior, 43:6, 425.
Wansink, Brian (2011), “Empowering Nutrition Gatekeepers: The Parents,” Journal of Nutrition Education and Behavior, 43:5, 307
Wansink, Brian, Myles Faith, Sibylle Kranz, and Sachiko T. St. Jeor (2010), Nutritional Gatekeeping: Empowering Parents to Help Guide Food Choices for Their Children,” Childhood Obesity, 6:6, 313-317.
Wansink, Brian (2010), “Will Private Companies ‘Step Up to the Plate’ to Protect Children’s Health?,” Childhood Obesity , 6:5, 247-248.
Wansink, Brian (2008), “Project M.O.M.: Mothers & Others & MyPyramid,” Journal of Family and Consumer Science, 100:3, 56-8.
Wansink, Brian (2007), “What Really Determines What We Eat. The Hidden Truth,” Diabetes Self-Management, 23(6): 47-51.
Wansink, Brian and Seymour Sudman (2002), “Selecting a Consumer Panel Service,” Quirk’s Marketing Research Review, 16:5 (May), 30-36.
Wansink, Brian (2001), “Listening to the Consumer: A Focus Group on Sampling Provides Lessons for Marketers,” Sampling Trial & Conversion, Vol. V, 14-20.
Chandon, Pierre, Brian Wansink, and Gilles Laurent (2001), “A Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing and Marketing Research in Russia, (31:1), 52-66.
· Reprinted from…Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000), “A Congruency Framework of Sales Promotion Effectiveness,” Journal of Marketing, 64:4 (October), 65-81.
Wansink, Brian (2001), “Selling Biotechnology?” Farmweek, (May 7), 15.
Wansink, Brian (2000), “How to Save Your Brand,” Brand Marketing, (August), 78.
Wansink, Brian (1997), “Study Reveals Package Size Can Accelerate Usage Volume
(Part 2 of 2),” Packaging Technology and Engineering, Volume 6:2 (February), 42-60.
Wansink, Brian (1997), “Study Reveals Package Size Can Accelerate Usage Volume
(Part 1 of 2),” Packaging Technology and Engineering, Volume 6:1 (January), 44-56.
Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?” Pasta Journal, November-December, 12-16.
Wansink, Brian (1985), “Expanding Your Business Through Word-of-Mouth Marketing,” Iowa Pharmacist, Volume 23:1, (February), p. 4.
Published Refereed Conference Proceedings or Abstracts
John Brand and Brian Wansink, (2015), “Rethinking Regulations on State Fair Foods: What’s Wrong With a Fried Butter Stick?” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S82-S83.
Gabrielyan, Gnel, David Just, Katherin Hoy, Andrew Hanks, Brian Wansink (2015), “What School Lunchrooms are More Innovative? School-Related Factors Influencing Adoption of Smarter Lunchroom Approach,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S73.
Gabrielyan, Gnel, Katherin Hoy, Brian Wansink, David Just, Andrew Hanks (2015), “Who’s Adopting Smarter Lunchroom Approach? Individual Characteristics of Innovative Food Service Directors,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S73-S74.
Hanks, Andrew, M. Craig, D. Just, E. McNeeley (2015), “The Value of Convenient Nutrition Information: Assessing the Impact of an Online, Interactive School Lunch Menu,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S47.
Porpino, Gustavo, Brian Wansink, Kristin Cheek (2015), “Saving Food in Restaurants: Half-Sized Portions Outperform Persuasion on Mitigating Waste,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S46.
Porpino, Gustavo and Brian Wansink (2015), “Wasted Food in Low-Income Households: the Role of Abundance and Affection,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S46-S47.
Tal, Aner and Brian Wansink (2015), “In Pieces: Food is More Filling When Pre-Cut to Several Pieces,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S41-S42.
Tal, Aner and Brian Wansink (2015), “Seeds of Change: Can Healthy Additives Transform Foods’ Health Perceptions?,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S85.
Tal, Aner and Brian Wansink (2015), “The Smartphone Diet? Active Engagement With Content Can Decrease Eating,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S85.
Tal, Aner and Brian Wansink (2015), “Variety Increases Satiety: Eating Different- (vs Same-) Shaped Pretzels Increases Satiety,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S42.
Tal, Aner and Brian Wansink (2015), “On the Dangers of Pre-Plating: Uniformly High Consumption When Consuming From Pre-Portioned Snacks vs Self-Served Snacks,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S42-S43.
Wansink, Brian and Anu Mukund (2015), “Vegetable Velocity: More Time in Aisle Means More Produce in Carts,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S8.
Wansink, Brian, Adam Brumberg, and Anu Mukund (2015), “Want to be Seen as More Loving and a Better Cook? Serve Vegetables to Your Kids,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S45.
Wansink, Brian, Adam Brumberg, and Gnel Gabrielyan (2015), “Slim by Design Shopping: Assessing the Reliability of a Grocery Retailer Scorecard for Healthy Shopping,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S45-S46.
Wansink, Brian, Anu Mukund (2015), “Bigger Homes & Recipes: How Recipe Calories Have Increased Over the Years,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S51.
Wansink, Brian, Anu Mukund (2015), “Paint by Numbers of Incidence: What Depictions of Food in Paintings Can Tell Us About Aspirations and Aesthetics,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S56-S57.
Wansink, Brian, Anu Mukund (2015), “From Fab to Flab: The Calories of Foods Depicted on Magazine Covers Have Increased Over Time,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S57.
Wansink, Brian, Laura E. Smith, and Lizzy Pope (2015), “Which Health Messages Work Best? Experts Prefer Fear- or Loss-Related Messages, but the Public Follows Positive, Gain-Related Messages,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S93.
Wansink, Brian, Steven Wendel, and Gnel Gabrielyan (2015), “Can Workplace Wellness be Reliably Scored and Quantified to Become Slim by Design?,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S93.
Wansink, Brian, Gnel Gabrielyan, Steven Wendel (2015), “Is This Restaurant Making Me Fat? Assessing the Reliability of a Restaurant Scorecard for Healthy Dining,” Journal of Nutrition Education and Behavior, 47:4 (July-August), p. S94.
Wansink, Brian, David Just, Jamie Dollahite, Tisa Hill, Alisha Gaines, Adam Brumberg, and Katherine Greene, (2015), “Smarter Lunchrooms - Does Changing Environments Really Give More Nutritional Bang for the Buck? ,” Journal of Nutrition Education and Behavior, 47:4 (July-August), pp. S96-S97.
Wansink, Brian (2015), “Slim by Design: Mindless Eating Solutions for Everyday Life,” in Opportunities and Challenges for Food and Eating in Society, eds. Charles Feldman and Douglas Murray, Montclair, NJ: Montclair State University, 17-8.
Brumberg, Adam, Brian Wansink, and Mitsuru Shimizu (2014), “Barriers, Facilitators, and Interventions for Tofu Adoption Among Future Nutritional Gatekeepers,” FASEB Journal, 28:631.4.
Hanks, Andrew, David Just, and Brian Wansink (2014), “Chefs Move to Schools: A Pilot Study of the Influence of Outside Chefs on School Lunchroom Behavior,” FASEB Journal, 28:808.11.
Hanks, Andrew, Brian Wansink, and David Just (2014), “The Impact of School Gardens on Student Salad Selection: A Pilot Study,” FASEB Journal, 28:808.12.
Hanks, Andrew, David Just, and Brian Wansink (2014), “Evaluating the Impact of Fat Taxes and Vegetables Subsidies on Specific Food Categories,” FASEB Journal, 28:808.10.
Kniffin, Kevin and Brian Wansink (2014), “Overeating to Impress: Conspicuous Food Consumption Among Males,” FASEB Journal, 28:811.15.
Pope, Lizzy, Lara Latimer, and Brian Wansink (2014), “Viewers vs. Doers: How Watching Food Television and Cooking Frequency Relate to BMI,” FASEB Journal, 28:811.21.
Wansink Brian, M. Shimizu, and O. Sirgirci (2014), “Are There Fat Tables in Restaurants? A Preliminary Analysis of Where People Sit and What They Order,” Journal of Nutrition Education and Behavior, 46:4S, 99.
Tal, Aner and B. Wansink (2014), “Simulation Reduces Calorie Estimation,” Journal of Nutrition Education and Behavior, 46:4S, 112-113.
Sigirci, Ozge, K. M. Kniffin, and B. Wansink (2014), “Eating Together: Men Eat Heavily in the Company of Women,” Journal of Nutrition Education and Behavior, 46:4S, 105-106.
Tal, Aner, B. Wansink, C. Giblin, M. Giblin, and J. Ladzinksi (2014), “Size Cues Affect Calorie and Size Estimates,” Journal of Nutrition Education and Behavior, 46:4S, 113.
Wansink Brian and S. Dohle (2014), “Sports or Nutrition? Playing High School Sports Most Strongly Relates to Fewer Doctor Visits After Age 75,” Journal of Nutrition Education and Behavior, 46:4S, 117.
Tal, Aner and B. Wansink (2014), “Watch What You Eat: TV Content Influences Consumption Volume,” Journal of Nutrition Education and Behavior, 46:4S, 112-113.
Wansink Brian and E. van Kleef (2014), “What Predicts Whether a Child Will be at Risk for Obesity,” Journal of Nutrition Education and Behavior, 46:4S, 117.
Pope, Lizzy, L. Latimer, A. Hanks, and B. Wansink (2014), “Healthier from Home? Lunch Source and Daily Calorie Cycling in Children,” Journal of Nutrition Education and Behavior, 46:4S, 118-119.
Tal, Aner and B. Wansink (2014), “Heavier Trays, Heavier Meals,” Journal of Nutrition Education and Behavior, 46:4S, 161.
Wansink Brian, A. S. Hanks, and K. Stein (2014), “Observations From How Kid’s Meals and Happy Meals are Eaten: Fast Food Opportunities to Help Children Eat Healthier,” Journal of Nutrition Education and Behavior, 46:4S, 161.
Tal, Aner and B. Wansink (2014), “Physical Burden Leads to Reduced Weight and Size Estimates and Increased Consumption,” Journal of Nutrition Education and Behavior, 46:4S, 175-176.
Wansink Brian, E. Pope, M. Shimizu, and A. Brumberg (2014), “Barriers, Facilitators, and Interventions to Tofu Adoption Among Future Nutritional Gatekeepers,” Journal of Nutrition Education and Behavior, 46:4S, 161-162.
Tal, Aner and B. Wansink (2014), “Empty Bags, Fuller Stomachs: How Empty Packages Give the Illusion of Fullness,” Journal of Nutrition Education and Behavior, 46:4S, 176.
Hanks, Andrew S., K. I. Hoy, B. Wansink, and D. Just (2014), “Smarter Lunchrooms Equal Deeper Pockets,” Journal of Nutrition Education and Behavior, 46:4S, 177.
Tal, Aner, B. Wansink, and S. Miquel-Kergoat (2014), “Groceries and Gum: Chewing Gum Influences Grocery Store Shopping,” Journal of Nutrition Education and Behavior, 46:4S, 176-177.
Wansink Brian Tal, D. Just, J. Dollahite, L. Latimer, L. Thomas, T. Hill, and A. Brumberg (2014), “Smarter Lunchrooms – Does Changing Environments Really Give More Nutritional Bang for the Buck,” Journal of Nutrition Education and Behavior, 46:4S, 198-199.
Tal, Aner and B. Wansink (2014), “Trigger Healthy: Healthy Samples Induce Healthy Shopping,” Journal of Nutrition Education and Behavior, 46:4S, 175-176. 183.
Laroche, Helena H., Jennifery Park-Mroch, Andrew Hanks, David R. Just, and Brian Wansink (2014), “Dinner at the Game: Students’ Concession Stand Purchases,” Annals of Behavioral Medicine, 47:S-24.
Blegen, Mark, Hanan Zavala, Gabrielle McGurran-Hanson, Sophie Shogren, Aner Tal, Brian Wansink and Tracey Matthews (2013), “The Influence of Perceived Exercise Intensity on Metabolism, Caloric Estimation, Optimism, and Snack Choice,” Medicine and Science in Sports and Exercise, 45:5, 344-344.
Hanks, Andrew, B. Wansink, D. Just, J. Cawley, H. Kaiser, L. Smith, J. Sobal, E. Wethington, William Schulze (2013), “Fat Taxes Versus Vegetable Subsidies: Which Works Best in the Field?” Journal of Nutrition Education and Behavior, 45:4S, 40.
Wansink, Brian, C.R. Payne, K.C. Herbst, D. Soman (2013), “Part Carts: Assortment Allocation Cues that Increase Fruit and Vegetable Purchases,” Journal of Nutrition Education and Behavior, 45:4S, 42.
Hoy, Kathryn, A. S. Hanks, D. R. Just, and B. Wansink (2013), “Visual Inspection of Cafeteria Waste by Quarter Servings Rivals the Accuracy of Weighing,” Journal of Nutrition Education and Behavior, 45:4S, 47-48.
Hanks, A., B. Wansink, D Just, John Cawley, Harry Kaiser, Laura Smith, Jeffrey Sobal, Elaine Wethington, William Schulze (2013), “From Coke to Coors: A Field Study of a Fat Tax and Its Unintended Consequences, Journal of Nutrition Education and Behavior, 45:4S, 40.
Wansink, Brian, S. Dohle, and K. I. Hoy (2013), “Fifteen Pounds to Happiness: the Personal Obesity Crisis and Weight Loss Ideals of American Women,” Journal of Nutrition Education and Behavior, 45:4S, 41.
Hanks, Andrew, Y. Zhong, D. Just, and B. Wansink (2013), “Fast Food or Fast Feet: Understanding the Relationship Between BMI, Calorie Source, and Recreational Time Use,” Journal of Nutrition Education and Behavior, 45:4S, 40-41.
Hoy, Kathryn and B. Wansink (2013), “Our Food Radius: Americans Purchase or Eat 75% of Their Food within Three Miles of Home,” Journal of Nutrition Education and Behavior, 45:4S, 47.
Wansink, Brian, A. Tal, and A. Brumberg (2013), “Antecedents and Antidotes for Ingredient Fears,” Journal of Nutrition Education and Behavior, 45:4S, 41-42.
Hanks, Andres, Kirsikka Kaipainen, and Brian Wansink (2013), The Syracuse Plate: Reducing BMI by Introducing Smaller Plates in Households,” Journal of Nutrition Education and Behavior, 45:4S, 41.
Hanks, Andrew and B. Wansink (2013), “Happier Meals: How Changes in McDonald’s Happy Meals Altered Food Choices,” Journal of Nutrition Education and Behavior, 45:4S, 39-40.
Wansink, Brian and David Just (2012), "The Limits of Changing Defaults in Fast-Food Restaurants and the Surprising Solution for a Better Happy Meal," Journal of Nutrition Education and Behavior, 44:4 (July-August), S62.
Wansink, Brian, David Just and Richard Patterson (2012), "Nudging Healthier Choices through Nutritional Report Cards," Journal of Nutrition Education and Behavior, 44:4 (July-August), S78.
Hanks, Andrew, David Just and Brian Wansink (2012), "Students Eat Healthier Lunches but Waste More Fruit when They Preorder," Journal of Nutrition Education and Behavior, 44:4 (July-August), S59-S60.
Wansink, Brian and David Just (2012), "Trayless Cafeterias: Less Salad and More Dessert," Journal of Nutrition Education and Behavior, 44:4 (July-August), S20-S21.
Wansink, Brian, Adam Brumberg, Mitsuru Shimizu and Alyssa Niman (2012), "Favorite Children's Vegetables by Meal and Age," Journal of Nutrition Education and Behavior, 44:4 (July-August), S78-S79.
Wansink, Brian, Aner Tal, Katherine Hoy and Adam Brumberg (2012), "Desktop Dining: Eating More and Enjoying It Less?" Journal of Nutrition Education and Behavior, 44:4 (July-August), S62.
Wansink, Brian, Sibylle Krantz and Mitsuru Shimizu (2012), "Who's Using MyPlate?" Journal of Nutrition Education and Behavior, 44:4 (July-August), S34.
Wansink, Brian (2012), "Slim By Design: Kitchen Layouts of the Thin or Famous," Journal of Nutrition Education and Behavior, 44:4 (July-August), S21.
Wansink, Brian, Adam Brumberg and Mitsuru Shimizu (2012), "Vegetables Make the Meal: New Insights to Motivate Vegetable Preparation for Family Dinners," Journal of Nutrition Education and Behavior, 44:4 (July-August), S24.
Kaipainen, Kirsikka and Brian Wansink (2012), "Enhancing Adherence: Predictors of Dropout in Web-Based Dietary Interventions," Journal of Nutrition Education and Behavior, 44:4 (July-August), S39.
Wansink, Brian and Alyssa Niman (2012), "The Half-Plate Rule vs MyPlate vs Their Plate: The Effect on the Caloric Intake and Enjoyment of Dinner," Journal of Nutrition Education and Behavior, 44:4 (July-August), S33.
Hanks, Andrew, David Just and Brian Wansink (2012), "An Assessment of Tray Waste Measurement Techniques,"Journal of Nutrition Education and Behavior, 44:4 (July-August), S15.
Kaipainen, Kirsikka and Brian Wansink (2012), "General and Situation-specific Water Intake Recommendations: Which Works Best for Weight Loss?" Journal of Nutrition Education and Behavior, 44:4 (July-August), S39-S40.
Sharp, David, Jeffrey Sobal, and Brian Wansink (2012), "Using Plate Mapping to Examine Sensitivity to Plate Size in Food Portions and Meal Composition," Journal of Nutrition Education and Behavior, 44:4 (July-August), S61.
Hanks, Drew, David Just and Brian Wansink (2012), "A Source of Contention or Nutrition: An Assessment of Removing Flavored Milk from School Lunchrooms," Journal of Nutrition Education and Behavior, 44:4 (July-August), S21.
Hanks, Drew, David Just, and Brian Wansink (2012), "Total Lunchroom Makeovers: Using the Principles of Asymmetric Paternalism to Address new School Lunchroom Guidelines," Journal of Nutrition Education and Behavior, 44:4 (July-August), S21-S22.
Smith, Laura E., William D. Schulze, Harry M. Kaiser, David R. Just, Elaine
Wethington, Jeffrey Sobal, John H. Cawley and Brian C. Wansink (2011),
“Subsidies Encourage Healthier Lunch Choices Compared to Taxes,” FASEB
Journal, 25:98.8.
Just, David R., Richard W. Patterson, and Brian Wansink (2011), “Consequences, Correlates, and Compliments of Adult Milk Consumption”, FASEB Journal, 25:28.4.
Patterson, Richard Wells, Brian Wansink, and David R. Just (2011), “The Hamburger Diet? Why Hamburgers and Apples Lower Total Calorie Intake,” FASEB Journal, 25:593.7.
Paterson, Rich, Collin Payne, and Brian Wansink (2011), “Decoupling the Independent Effects of Multiple Simultaneous Behavior Changes in a Weight Loss Program, FASEB Journal, 25, 245.4.
Wansink, Brian, Aner Tal, and Mitsuru Shimizu (2011), “The Wichita “One-Ton” Weight Loss Program: Community Weight Loss and the National Mindless Eating Challenge, FASEB Journal, 25:974.2.
Smith, Laura E., David R. Just, Brian C. Wansink and Christine H. Wallace (2011)
“Disrupting the Default Choice: The Contentious Case of Chocolate Milk,”
FASEB Journal, 25:781.24.
Smith, Laura E., David R. Just, Brian C. Wansink, Christine H. Wallace and Hans P.
Chua. (2011) “Healthy Convenience: Nudging Students to Make Healthier Choices in the Lunchroom,” FASEB Journal, 25:781.25.
Wansink, Brian, and David Just (2011), “Healthy Foods First: Students Take the First Lunchroom Food 11% More Often Than the Third,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S8.
Wansink, Brian, David Just, and Laura Smith (2011), “Move the Fruit: Putting Fruit in New Bowls and New Places Doubles Lunchroom Sales,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S1.
Wansink, Brian, David Just, and Mitsuru Shimizu (2011), “Going Trayless: Unintended Nutritional Consequences of Trayless Cafeterias,” Journal of Nutrition Education and Behavior, Volume, 43:4S1, S1.
Wansink, Brian, David Just, and Laura Smith (2011), “What is in a Name? Giving Descriptive Names to Vegetables Increases Lunchroom Sales,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S1.
Wansink, Brian, David Just, and Laura Smith (2011), “Peer Effects in the Buffet Line: Is Overeating Contagious?” Journal of Nutrition Education and Behavior, Volume 43:4S1, S45.
Smith, Laura E., William D. Schulze, Harry M. Kaiser, David R. Just, Elaine Wethington, Jeffrey Sobal, John H. Cawley and Brian C. Wansink (2011) “Subsidies Encourage Healthier Lunch Choices Compared to Taxes”, FASEB Journal, 25:98.8.
Wansink, Brian, Francesca Zampollo, Guido Camps, and Mitsuru Shimizu (2010),
“Biting Versus Chewing: Eating Style and Social Aggression in Children,” FASEB Journal, 24:94.4.
Wansink, Brian, David R. Just, and Collin R. Payne (2010), “Smarter Lunchrooms: Payment Systems that Nudge Healthier School Lunch Choices,” FASEB Journal, 24:322.1.
Wansink, Brian and Craig S. Wansink (2010), “The Largest Last Supper: How
Depictions of Portion Size have Increased Over the Millennium,” FASEB Journal, 24:106.5.
Patterson, Richard W., Collin R. Payne, and Brian Wansink (2010), “Tracking the
Effectiveness of Various Combinations of Diet Tips: Results of the National Mindless Eating Challenge, FASEB Journal, 24:557.3.
Patterson, Richard W., Collin R. Payne, and Brian Wansink (2010), “Decoupling the
Independent Effects of Multiple Simultaneous Behavior Changes in Weight Loss,” FASEB Journal, 24:945.4.
Smith, Laura E., David R. Just, and Brian Wansink (2010), “Convenience Drives Choice
in School Lunch Rooms: A Salad Bar Success Story,” FASEB Journal, 24: 732.11.
Shimizu, Mitsuru, Laura E. Smith, and Brian Wansink (2010), “The Fat Suit
Study: When Skinny Companions Lead Us to Eat Healthier,” FASEB Journal, 24:936.8.
Van Kleef, Ellen, Mitsuru Shimizu, and Brian Wansink (2010), “Food Compensation: Do Exercise Ads Make You Overeat?” Obesity, 18:S85-S86.
Payne, Collin R., Laura E. Smith, and Brian Wansink (2010), “Dish Here, Dine There: Serving Off the Stove Results in Less Food Intake than Serving Off the Table,” FASEB Journal, 2:878.7.
Wansink, Brian, Laura E. Smith, and David R. Just (2010), “Cornell’s Smarter Lunchroom Initiative: Engineering Smart Selections,” Journal of Nutrition Education and Behavior, Volume 42:4S1, S75.
Laura Smith, Brian Wansink, and David Just (2010), “Smarter Lunchroom.org’s Fancy Fruit Bowls Increase Fruit Sales by 23-54%,” Journal of Nutrition Education and Behavior, Volume 42:4S1, S116-117.
Collin Payne and Brian Wansink (2009), “What is Beautiful Tastes Good: Visual Cues, Taste, and Willingness to Pay,” Advances in Consumer Research, Volume 37, 49-50.
Van Ittersum, Koert, Joost M. E. Pennings, and Brian Wansink (2009), “Trying Harder and Doing Worse: How Grocery Shoppers Track Their In-Store Spending,” Advances in Consumer Research, Volume 37, 721-722.
Wansink, Brian and Collin R. Payne (2008), “What Influences Preschoolers’ Requests for More Away-From-Home Food?” Obesity 16, S130-131.
Wansink, Brian and Collin R. Payne (2008), “The Joy of Overeating: 70 Years of Calorie Increases in Classic American Recipes,” Obesity, 16, S241.
Wansink, Brian, Lenny Vartanian, and Collin R. Payne (2008), “Does Hunger and Food Desirability Bias the Estimation of Caloric Content,” Obesity, 16, S287-8.
Payne, Collin R., Brian Wansink, S. Adam Brasel, and Scott Zuckerman (2008), “Rush to the Kitchen: Television Interruptions and Consumption,” FASEB Journal, 2:878.7.
Wansink, Brian, Lenny Vartanian, Collin R. Payne, S. Adam Brasel, and Jenica K. Abram (2008), “Does Hunger Bias the Estimation of Food Size and Food Weight?” FASEB Journal, 22:875.7.
Wansink, Brian, David Just, and Collin Payne (2008), “Healthy School Lunch Behavior and the Invisible Hand,” FASEB Journal, 22:44.3.
Wansink, Brian (2008), “The National Mindless Eating Challenge: Dietary Profiles Predict a Differential Effectiveness of Interventions,” FASEB Journal, 22:1096.12.
Wansink, Brian and Pierre Chandon (2007), “The “Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-dish Consumption Intentions,” Marketing and Public Policy Conference Proceedings, Volume 17, p. 22.
Wansink, Brian, Collin Payne, and Carolina Werle (2007), “Packaging, Serving Size Cues, and Obesity: solutions and Partnerships for Industry and Public Health,” Marketing and Public Policy Conference Proceedings, Volume 17, p. 80.
Just, David R., Brian Wansink, and Lisa Mancino (2007), “Insidious Consumption: Subtle Factors That Influence What We Eat and How Much,” Marketing and Public Policy Conference Proceedings, Volume 17, p. 166.
Wansink, Brian and Pierre Chandon (2006), “Can Low-Fat Nutrition Labels Lead to Obesity?” Obesity, 14 (September), A49-50.
Payne, Collin, Brian Wansink, Jill North, and Jim Painter (2006), “Fine as North Dakota Wine: Sensory Expectations and Food Intake,” Obesity, 14 (September), A81.
Payne, Collin, Brian Wansink, Junyong Kim, and Se-Bum Park (2006), “I Am How Much I Eat: How Self-Monitoring Influences Overeating by Males,” Obesity, 14 (September), A81-82.
Pierre Chandon and Brian Wansink (2006), “Meal Size, Not Body Size, Explains Food Calorie Estimation Errors,” Obesity, 14 (September), A82.
Werle, Carolina, Brian Wansink, and Collin Payne (2006), “Counting Bones: Visual Monitoring Decreases Food Intake,” Obesity, 14 (September), A82.
Wansink, Brian and Pierre Chandon (2006), “Health Halos: How Nutrition Claims Influence Food Consumption for Overweight and Normal Weight People.” FASEB Journal, 20:5 (Mar 7) A1008-A1008, Part 2.
Wansink, Brian and Pierre Chandon (2006), “Calorie Underestimation, Meal Size, and Body Size.” FASEB Journal, 20:5 (Mar 7) A1036-A1036, Part 2.
Payne, Collin R., Brian Wansink, Pierre Chandon, and Paul Rozin (2006), “Internal and External Cues: French and American Explanations for Mindless Eating,” FASEB Journal, 20:4 (Mar 6) A175-6, Part 1.
Wansink, Brian and Koert van Ittersum (2006), “The Visual Illusions of Food: Why Plates, Bowls and Spoons Can Bias Consumption Volume,” FASEB Journal, 20:4 (Mar 6) A618-A618, Part 1.
Wansink, Brian and Collin R. Payne (2006), “Mood Self-verification Relates to the Selection and Intake Frequency of Comfort Foods,” FASEB Journal, 20:4 (Mar 6) A174-5, Part 1.
Wansink, Brian and James Painter (2005), “Proximity’s Influence on Estimated and Actual Candy Consumption,” Obesity Research, 13 (September), A219.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink (2005), “Estimating the Compiled Value of 10+ Items with Different Prices,” Marketing Science Conference, 79-80.
Matthew Cheney and Brian Wansink (2004), “Super Bowls: Why Large Serving Bowls Increase Intake,” Obesity Research, 12 (October) p. A-76.
Wansink, Brian, James Painter, and Jill North (2004), “Why Visual Cues of Portion Size May Influence Intake,” Obesity Research, 12 (October) p. A-76.
Chandon, Pierre and Brian Wansink (2004), “Consumer Biases in Estimations of Product Quantity, Distance, and Currency Value,” Advances in Consumer Research, Volume 31, 145-147.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2004), “A Multidimensional Approach to Measuring Attribute Information,” Advances in Consumer Research, Volume 31, 84-85.
Van Ittersum, Koert, Joost M.E. Pennings, Brian Wansink, and Hans C.M. van Trijp (2004), “Improving Attribute-Importance Measurement: A Reference-Point Approach,” Advances in Consumer Research, Volume 31, 86-87.
Wansink, Brian and Koert van Ittersum (2003), “The Influence of Peripheral Cues on Consumption Volume,” Advances in Consumer Research, Volume 30, 364-365.
Wansink, Brian (2002), “Marketing Soy: Increasing the Consumer Acceptance of Soy,” Proceedings of the China and International Soybean Conference, Keshun Liu and Harold Kauffman (Ed.), Champaign, IL: American Oil Chemists Society and the Chinese Cereals and Oils Association, p. 245.
Brian Wansink, James Painter, and Koert van Ittersum (2002), “How Descriptive Menu Labels Influence Attitudes and Repatronage,” Advances in Consumer Research, Volume 29, 168-172.
Van Herpen Erica and Brian Wansink (2001), “New Insights about Consumers’ Perception and Evaluation of Product Assortments, Advances in Consumer Research, Volume 28, 257.
Wansink, Brian, Sea Bum Park, Steven Sonka, and Michelle Morganosky (2001), “How Soy Labeling Influences Preferences and Taste,” Proceedings of the India Soy Forum, Prem S. Bhatnagar (Ed.), Indore, India: Soybean Processors Association of India, p. 174-181.
Wansink, Brian (1998), “Do We Use More When We Buy More? The Effects of Stockpiling on Product Consumption,” Advances in Consumer Research, Volume 25, 21-22.
Wansink, Brian (1995), “How Brand Attitudes are Affected by Ads for New Uses.”
Proceedings of the American Academy of Advertising, Charles S. Madden, (Ed.), 163-4.
Wansink, Brian (1994), “The Dark Side of Consumer Behavior – Empirical Explanations of Impulsive and Compulsive Consumption,” Advances in Consumer Research, Volume 21, 508.
Wansink, Brian (1993) “Brand Equity and Industry Association Sponsored Advertising”
Proceedings of the American Academy of Advertising, Rebecca Holman, (Ed.), 125.
Wansink, Brian and Michael L. Ray (1992) “Goal-Related Consumption and Expansion Advertising: The Impact on Memory and Consumption,” Advances in Consumer Research, Volume 19, 806-812.
Wansink, Brian (1992) “Listen to the Music – The Impact on Affect, Perceived Time Passage, and Applause,” Advances in Consumer Research, Volume 19, 715-718.
Wansink, Brian (1991), “Consumption Framing and Extension Advertising: The Impact on Memory and Consumption,” in Michael Lynn and Jeffrey M. Jackson (Eds.) Proceedings of the Society for Consumer Psychology, San Francisco, CA: American Psychological Association, 76-80.
Wansink, Brian (1989), “The Impact of Source Reputation on Inferences About Unadvertised Attributes,” Advances in Consumer Research, Volume 16, 399-406.
Wansink, Brian (1985), “Marketing Your Community,” Proceedings of Mid-America and Its Future, Ed. Wayne Kobberdahl, Iowa State University Cooperative Extension, 7-8.
Significant Editorials or Popular Press Articles
Wansink, Brian (2011), “Beating Mindless Eating,” AARP magazine, January.
Wansink, Brian, David R. Just and Joe McKendry (2010), “Lunch Line Redesign,” New York Times, October 22, p. A10.
Book Reviews
Wansink, Brian (1994), “Customer Visits – Building a Better Marketing Focus”
Journal of Marketing Research, 31:4 (November), 578-579.
Published in Government Reports or in Working Paper series
Wansink, Brian (2011), “Designing Interventions that Stick: Behavioral Event Modeling,” MSI Conference Summary Report No. 11-301, Cambridge, MA: Marketing Science Institute.
Just, David R., Lisa Mancino, and Brian Wansink (2007), “Could Behavioral Economics Help Improve Diet Quality of Nutrition Assistance Program Participants?” Economic Research Service Number 43, ERS -- Washington DC: U.S. Department of Agriculture, June.
Chandon, Pierre and Brian Wansink, (2003) “Quantity and Salience Biases in Inventory Estimation.” Working Paper Series, INSEAD, Fountainebleau, France, 03-043.
Wansink, Brian and Koert van Ittersum (2003), “How Package Shapes Influence Consumption Volume,” Working Paper Series, MSI, Cambridge (MA), Issue 1, 49-60.
Chandon, Pierre, Brian Wansink, and Gilles Laurent (1999), “Sales Promotion Congruity and Promotion Effectiveness,” Working Paper Series, MSI, Cambridge (MA).
Wansink, Brian, Robert J. Kent, and Stephen J. Hoch (1997), “Point-of-Purchase Promotions that Increase Sales,” Working Paper Series, MSI, Cambridge (MA).
Wansink, Brian (1995), “The Impact of Package Size on Usage Volume,”
Discussion Paper Series, Tinbergen Institute, Amsterdam, TI-95001.
Wansink, Brian (1995), “How and Why Package Size Influences Usage Volume,”
Working Paper Series, Marketing Science Institute, Cambridge (MA), MSI-94-001.
Wansink, Brian and Michael L. Ray (1993), “How Expansion Advertising Affects Brand Usage Frequency: A Programmatic Evaluation,” Working Paper Series, Marketing Science Institute, Cambridge (MA), MSI-93-126.
Wansink, Brian and Michael L. Ray (1993), “Advertising New Uses for Old Products,”
Working Paper Series, Marketing Science Institute, Cambridge (MA), MSI-93-046.
Papers with Revision Requests or Under Review
[Contact Sandra Cuellar at [email protected]
for status of current submissions and revisions}
Published Case Studies & Teaching Articles
Wansink, Brian (1997) “Pritsker Consulting” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian (1997) “Roscoe Nondestructive Testing: Another Quality Program,” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian, Todd Huntly and Ester DeSilva (1997) “New York City Arboretum” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian and Gillian Blackwell (1997) “DeFelice and Frost, Esq.” in Essentials of Services Marketing by K. Douglas Hoffman and John E. B. Bateson, Ft. Worth, TX: Dryden Publishing.
Wansink, Brian and Eric Cannell (1996) “Roscoe Nondestructive Testing (A) & (B)”, in Services Marketing, by Mary Jo Bitner and Valerie Ziethamel, Cincinatti, OH: Southwestern.
Wansink, Brian (1994) “Inside Sources of Consumer Insights,” in Charles Lamb, Joseph Hair, and Stephen McDaniel (eds.), Great Ideas for Teaching Marketing, Second Edition, Englewood Cliffs, NJ: Prentice-Hall, 83-5.
• Reprinted in Great Ideas for Teaching Marketing, Third Edition.
Wansink, Brian (1994) “Role-Playing a Competitive Response,” in Charles Lamb, Joseph Hair, and Stephen McDaniel (eds.) Great Ideas for Teaching Marketing, Second Edition. Englewood Cliffs, NJ: Prentice-Hall, 314-5.
Wansink, Brian (1993) “Vermont Metal Castings” in Terri Swartz (Ed.) Syllabuses and Cases for Services Marketing, Chicago, IL: AMA.
Wansink, Brian (1993) “Benson and Harper Advertising” in Terri Swartz (Ed.) Syllabuses and Cases for Services Marketing, Chicago, IL: AMA.
Wansink, Brian and Joseph Barenberg (1993) “Prometrix Consulting” in Terri Swartz (Ed.) Syllabuses and Cases for Services Marketing, Chicago, IL: AMA.
Teaching and Course Development
Advanced Consumer Research PhD Cornell University
Consumer Behavior Graduate Cornell University
Food and Brand Lab Workshop Undgrd Cornell University
Consumer Behavior MBA Cornell University
Consumer Behavior Undgrd Cornell University
Consumer Theory PhD University of Illinois
Food and Brand Lab Workshop Graduate University of Illinois
Consumer Choice (Core) MBA University of Illinois
Promotion Management MBA University of Illinois
Buyer Behavior Undgrd University of Illinois
Promotion Management Undgrd University of Illinois
Entrepreneurial Marketing MBA Wharton School – University of Pennsylvania
Business-to-Business Marketing MBA Wharton School – University of Pennsylvania
Marketing Research MBA Wharton School – University of Pennsylvania
Consumer Behavior MBA Wharton School – University of Pennsylvania
Marketing Research Undgrd Wharton School – University of Pennsylvania
Senior Marketing Seminar Undgrd Wharton School – University of Pennsylvania
Marketing Management (Core) MBA Amos Tuck School – Dartmouth College
Marketing Communication MBA Amos Tuck School – Dartmouth College
Services Marketing MBA Amos Tuck School – Dartmouth College
Persuasion and Propaganda Undgrd Stanford University (Communication Dept.)
Invited (and Accepted) Research Presentations*
Foreign Government (or Conference) Research Presentations
Argentina (2010), Australia (1996), Belgium (1994), Canada (1998, 2002, 2006-10), China (2001), Denmark (2012), Dominican Republic (2000), England (1995), Egypt (1994), Finland (2012), France (1994, 1997, 2003, 2004), Germany (1994, 2004), Greece (2008), Hong Kong (2005), India (2003), Italy (1994, 2003, 2009), Mexico 2009), Netherlands (1994-1997, 2001, 2005), Portugal (1994), Taiwan (1999, 2001, 2002, 2004, 2009, and United Kingdom (2010)
Research Presentations in U.S. States
Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregan, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, Wyoming (all states except Alaska, Arkansas, Idaho, Kentucky, Mississippi, Montana, New Mexico, West Virginia).
University Research Presentations
Agricultural Economics
• California Polytechnic – 2009
• Cornell University – 2005-9
• Texas A&M – 1997
• University of Illinois – 1996-2005
• University of Wisconsin – 1998
Behavioral Science
• Cornell University – 2005
• University of Chicago – 2008*
• Syracuse University – 2010
• West Point Military Academy – 2006
Culinary Schools
• Apicius Culinary Institute (Italy) – 2004
• Culinary Institute of America – 2006, 2012
• Johnson & Wales – 2006
• Kendall Culinary Academy – 2004
Economics Departments
• Indiana University – 2008*
• Tinbergen Institute (Netherlands) – 1994
• Vrije Universteit (Netherlands) – 1994
Education Departments
• Cal Poly – 2009*
• Wichita State University – 2010*
Engineering Departments
• Tampere Inst of Tech (Finland) – 2012
Law Schools
• Cornell University –2006
Life Science Departments
• Cornell University – 2006
• Gröningen Un. (Netherlands) – 2003
• Indiana University – 2008*
• Pennington-LSU – 2013
• University of Florence (Italy) – 2004
• University of Illinois – 2005
Marketing Departments
• Baruch College – 2013
• Beijing University (China) – 2002
• Boston College – 2007*
• Boston University – 2004
• Cornell University – 1995, 2007
• Dartmouth College –1989-1994, 2007
• Dong-Hwa University (Taiwan) –2002
• Duke University – 1993
• ESSEC (France) – 2004*
• Erasmus University (NL) – 1994, 2001
• Georgetown – 2008
• HEC (France) – 1994, 1997
• Harvard University – 1989* 2013
• INSEAD (France) – 1998, 2004
• Iowa State University – 2012
• London Business School – 1994
• MIT – 1991
• Natl Chiang Chi U.(Taiwan) – 2000
• National Taiwan University – 2000
• Nijenrode University (NL) – 1994
• Pennsylvania State University – 1995
• Rutgers University, Camden – 1995
• Saint Joseph’s University – 1997
• SMU – 1996
• SUNY Binghamton 2013
• Stanford University – 1989, 1994
• Temple University – 2005
• Texas A&M University – 1997
• Tilburg University (NL) – 1999, 2001*
• University of Alabama – 1999
• University of Chicago – 2009*
• University of Florida – 2005
• University of Hawaii – 2007
• University of Houston – 2003
• University of Illinois– 1989, 1996-2005
• University of Michigan – 1996
• University of Missouri – 2008
• University of N. Carolina – 1989, 1997
• University of Oklahoma – 1996
• University of Pennsylvania (Wharton) –1995-7, 2006-7*
• University of Pittsburgh – 2007*
• USC (California) – 1989
• University of Virginia – 2009
• Villanova University – 1995
• Wageningen University (Netherlands) – 1999-2001, 2004, 2013
• Yale University – 2003
Medical Schools – Grand Rounds
• Baylor University – 2003
• Brown University – 2006
• Harvard University – 2011
• University of Iowa – 2012
• University of Alabama – 2009
• University of Colorado – 2003
• U of North Carolina - Charlotte – 2009
• U of Copenhagan (Denmark) – 2012
• U of Washington – 2013
• University of North Dakota – 2008
• Vanderbilt University – 2003
Nutrition or Food Science Depts
• Cornell University – 2006-7, 10-11
• New York University – 2009
• Penn State University – 2008
• Tufts University – 2004, 2011
• University of Illinois – 2002-5, 2011
• University of North Dakota – 2008
Pediatric Departments
• University of Pennsylvania – 2007
• Stanford University – 2013
Psychology Departments
• Cornell University – 2005
• Dartmouth College – 1992, 1994
• SUNY PolyTech – 2013
• Max Planck Inst. (Berlin) – 2004
• Princeton University – 2007*
• University of Illinois – 2005
• Yale University – 2004
Public Health Departments
• Harvard University – 2007
• Johns Hopkins University – 2013
• Aadburg University (Denmark) – 2012
• Yale University – 2008
Sensory Science Departments
• CNRS/INRA (Dijon, FR) – 2004
• U.S. Army Research Labs (Natick, MA) – 2003, 2004
• Monell Chemical Sensory Center – 2002
Cross-Disciplinary Groups
• Cal Poly – 2009
• Cornell University – 2005-2008
• Harvard University – 2007
• MIT – 2007
• Rutgers 2013
• St. Johns University – 2009*
• University of Chicago – 2009
• University of Hawaii – 2007*
• University of Illinois – 1999-2005
• University of Michigan – 2009*
Invited Research Presentations to Societies, Agencies, & Companies
(Really, Really Incomplete for Last 10 Years)
International Life Sciences Institute 2002
Institute of Medicine (National Academy of Science) 2002, 2005
National Institute of Health 2005
National Academy of Science 2003
Marketing Science Institute 1993, 1997
Advertising Research Systems (1994)
Archer Daniel Midlands – ADM (1999)
Colgate (1997)
Con-Agra (2007)
Consumer Federation of America (2006)
Culinary Historical Society – Chicago (2004)
DDBO Advertising (1993)
Eli Lilly (2006)
Fleishman and Hillard (1999)
Food and Drug Administration (2003)
Food Marketing Institute (1997)
General Mills (2006)
Grocery Manufacturers of America (2006)
Healthy Choice – ConAgra (1999)
Illinois AAFCS (1998)
Illinois Soybean Association (2000)
J.D. Williams Company (1997)
Kelloggs Company (1994)
Kraft (2003)
Lever Brothers (1997)
Lindsey, Stone, & Briggs (1998)
M&M/Mars (2001)
McDonald’s (2003)
Miller Brewing Company (2001)
Nabisco (1997)
New Hampshire Coalition for Obesity (2007)
Ogilvy & Mather (1991)
Pennsylvania AAFCS (1997)
Soy Food Conference (1999-2004)
US Department of Agriculture (2004-5, 2006-8)
Unilever (1999)
Wegman’s (2007)
Wyoming Dietetic Association (2003)
Academic and Medical Conference Presentations
Here is a sample of some of the conferences at which I’ve presented. Their websites will have full titles, and related articles will have been published 1-3 years after the date of the presentation.
Advertising and Psychology – 1992; 1994
American Academy of Advertising Conference -- 1999
American Association of Family and Consumer Science – 1994; 2008
American Association of Public Health – 2008
American Dietetic Association – 2007-8
American Economic Association – 2009
American Heart Association – 2007
American Marketing Association Summer Educator’s Conference – 1991, 1993, 1995
American Marketing Association Winter Educator’s Conference – 1991-4; 2007
Association of Consumer Research – 1989-1993; 1995-2008
Institute of Food Technology – 2007
Marketing and Public Policy – 2007
Marketing Science (ORSA/TIMS) – 1999
Obesity Society (formerly NAASO) – 2004; 2006-8
Pangborne Symposium (Food Quality and Preference) – 2002, 2006
Society for Consumer Psychology – 1991-1994
Society for Nutritional Education – 2002
Society for the Study of Ingestive Behavior – 2002
Experimental Biology – 2006-2008
Membership in Professional Associations
(Alphabetically Listed)
Current Member
American Agricultural Economics Association
American Association of Family and Consumer Science
American Dietetic Association
American Marketing Association
American Psychological Association
Association for Consumer Affairs
Association for Consumer Research
Experimental Biology (FASAB)
Institute of Food Technologists
International Food & Agribusiness Management Association
Obesity Society (formerly NAASO)
ORSA/TIMS
Preventative Medicine
Society for Consumer Psychology
Society for Nutritional Education
Past MemberAmerican Academy of Advertising
American Association of Public Opinion Research
Society for the Study of Ingestive Behavior
External SERVICE AND REVIEWING
(Incomplete)
Program or Conference Chair
Chair for IIR “Changing Consumer Appetites” Conference (San Francisco 2001)
Chair for IIR “Consumer Insights Conference (Boston 2000)
Chair for MSI “Revitalizing Mature Brands” Conference (Chicago – 1998)
Academic Service
Co-chair for Buyer Behavior Track; 2005 Winter AMA Conference (with Ronnie Goodstein).
Policy Board Member – Association of Consumer Research 1998-present
AMA Doctoral Consortium Faculty, 1995
Co-chair for Buyer Behavior Track; 1995 Summer AMA Conference (with Meryl Gardner).
Editorial Board:
• Journal of the Academy of Marketing Science, 2000-present
• Journal of Database Marketing 1998-present
• Journal of Advertising Research 1992-present
• Journal of Medicinal Foods 2000-2002
• Journal of Marketing 1997-2002
Program Committee: Association for Consumer Research 1997, 2003, 2005
Society of Consumer Psychology 1998.
Ad hoc Reviewer:
Journal of Consumer Research Association for Consumer Research Conference
Journal of Marketing American Marketing Association Conference
Journal of Marketing Research American Advertising Association Conference
Journal of Advertising Advertising and Consumer Psychology Conference
Journal of Retailing Southern Marketing Association Conference
Journal for Consumer Marketing Society for Consumer Psychology Conference
Journal of the Academy of Marketing Science Academy of Marketing Science Conference
Journal of Family and Consumer Science Appetite
Food Quality and Preference
Journal of the American Dietetics Association
Cornell Hotel and Restaurant Quarterly
Obesity Research
Journal of Nutrition Education and Behavior
Conference Discussant or Chair:
Assn. for Consumer Research 1991, 1992, 1996, 1998, 1999
Marketing Science 1996
Public Policy and Marketing 1996
Winter Educator’s Conference 1993, 1994
Summer Educator’s Conference 1995
American Academy of Advertising 1991
Internal SERVICE
Dartmouth College
Tuck Business School Service
· 1990-1994 –MBA Admissions Committee
· 1992-1994 – Faculty Advisor for Toastmasters Club
Wharton School – University of Pennsylvania
Department of Marketing Service
· 1996-1997 – Doctoral Consortium Committee
University of Illinois
Cross-Disciplinary Service
· 1999-2003 – Founded Consumer Camp in conjunction with ACES Open House
· 1997-2004 – Founded and Director of the Food & Brand Lab (since 1997)
University Service
· 2003 – Communication College – Dean Search Committee
• 1999-2004 – Faculty Advisor, University of Illinois Army ROTC Program
· 1998-2003 – Recruiter & Faculty Mentor, University of Illinois Football Program
· 2002 – University of Illinois Foundation faculty speaker, Tucson, AZ
· 2002 – University of Illinois Foundation faculty speaker, Phoenix, AZ
· 2001 – University of Illinois Foundation faculty speaker, Wilmington, NC
· 2001 – University of Illinois Foundation faculty speaker, Charlotte, NC
· 2000 – Public Affairs Office – Video Recruitment Production Unit
· 2000 – Marketing Task Force
· 1999 – Public Affairs committee
College of Commerce Service
· 2002 – Research Policy Committee (Chair)
· 2001 – Business Advisory Council Speaker
· 2000-2001 – Commerce School Research Policy Board
· 1999-2001 – Behavioral Lab Committee
· 1998-2001 – Commerce Development Committee
· 1997-2001 – Advisor – Graduate Marketing Association
· 1998 – Business Advisory Council Speaker
· 1997-1999 – MBA Policy Committee
Department of Business Administration Service
· 2000-2001 – Department of Business Administration Advisory Council
· 1999-2000 – Marketing Coordinator, University of Illinois
· 1998-2000 – Ph.D. Coordinator
· 1998-1999 – Graduate Studies Committee
Cornell University
Cross-Disciplinary Service
· 2006-present – Institutional Review Board – Human Subjects Committee
· 2005-present – Founded and Director of the Cornell Food and Brand L
Miscellaneous
Selected Random Things
2006–Present: Nutrition Advisory Board for Fitness magazine and for Eating Well magazine
2010-2013: AARP Magazine “Chew on This” column
2006–2009: MSNBC Food and Nutrition Columnist
2006: American Dietetic Assn. – Authored official position paper on “Nutrition Misinformation”
2005-2008: National Academy of Science – Institute of Medicine, Food Forum Advisor
Lectureship Awards
2013: 21st John R. Hogness Symposium Lecture – University of Washington Medical School
2012: Albert Hogan Memorial Lecture – University of Missouri Department of Nutrition
2011: University of Illinois Nutrition Symposium
2007: Journal of Consumer Research Policy Board (1998-2007)
Personal
Born: Sioux City, Iowa
Married: Jennifer (Jer-Yuan) Wansink in 2002
Daughters: Audrey (2005), Valerie (2007), and Lieve (2010)
* Denotes special research lecture series