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“Never meet your hero” is a microphone-dropping expression. Whatever happens, you risk being disappointed, they say. Like seeing a peacock up close, heroes just don’t look so magical in the bright light. Sometimes that’s the fault of them being human; sometimes it’s the fault of the stratospheric expectations we have for every dimension of their life. This is what people say, but you don't have to believe it. “Hero” here is being used liberally, and not in the “saving a flaming busload of school children” sense. Bruce Springsteen or Sandra Day O'Connor might be your hero. Your distant uncle or your 12th grade English teacher might be your hero. And you might be a hero to someone because of what you’ve done, given, or who you are. There are only two books by living authors that I read so many times that their authors became heroes to me. The first book I read 35 times when I was in college. When I graduated, I wrote the American author to thank him, but never heard back. The second book I read more recently, and have reread my notes of it at least 20 times since. I wrote the French author to thank him, but never heard back. After a couple more tries with a couple other email addresses, I got a short thank you. Years passed. My family and I were going to France for a conference over Thanksgiving. In spite of the “Never meet your hero” advice, I emailed this man a couple weeks before we left. I asked if he would like to meet for coffee, lunch, dinner, or whatever. He chose the “whatever” option in a very big way. Day 1. He and his family took us to dinner Day 2. Took us on his favorite "hidden surprises of Paris" tour Day 10. Came over to our apartment for dinner and silly laughs Day 12. Bid us farewell with a "good luck" college present for my oldest daughter Here’s what stuck me. What I most wanted to talk about when I met him was his book (and others he wrote). I had 40 hours of questions and praise. Yet that wasn’t what he wanted to talk about for more than just a few minutes. He wanted to talk about marriage, delivering pizza (which we both did as teenagers), kids, ups and downs, faith, food, the 1754 French-Indian War, morning routines, board games, bike riding, . . . almost everything but his books, and that's why Alexis Beuve is a hero to me. He made me meet him not as a hero, but as a person who had a lot of other meaningful dimensions to connect with. He also did so in a very humble and giving way. This had a much bigger impact on me than if we would have talked 40 hours about his books like I had originally wanted. It made the impact of his books on me even greater. “All actual heroes are essential people. And all people are possible heroes,” said E.B. Browning. This is easy to forget. We forget to cut our heroes slack – hey, they’re just human. We might also forget that we could be a hero to someone and we might need to be sure we act humble and human. We might not be a flaming bus-saving headline hero, but we might be a hero to someone we don’t know. Being that humble, connecting, interested person will be your antidote to the “Never meet your hero” warning. Related Readings on Heroism
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No one has a cousin named Tarzan. No one has a best friend named Goat Boy. That’s because we’re not raised by apes or goats, but we're all raised, socialized, and helped by other people.
Some of these people are obvious: parents, close relatives, coaches, and some teachers. But a lot of others aren’t nearly so obvious. They might be that person who recommended we go to one school versus another, helped get us a job, helped lend a hand during a difficult time, or saved us from a desert island that one time by paddling through shark infested waters using only his right arm. With Thanksgiving coming up, it can be a nice chance to hit pause and think of 2-3 nonobvious people who might have done a small thing that made a big difference in our life. Doing something as simple as this can do your soul good. On one extreme, it reminds us that we aren’t the self-centered Master of our Universe as we might think when things are going great. On the other extreme, it reminds us that there are a lot of people silently cheering for us when we might think things aren’t going so great. What do you suppose would happen if you tracked these people down and game them a call? It’s four steps: 1. Find their phone number and dial. 2. “Hey, I’m ___; remember me? How are you?” 3. “It’s Thanksgiving. I was thinking of you.” 4. “Thanks” For about the past 30 years, I’ve tried to do this each Thanksgiving. It used to be the same 3-4 people (advisors and a post-college mentor), then a couple more, and this year I’m adding a new one. For some reason, I always look for an excuse why I shouldn’t make these calls. I always find myself pacing around before I make the first call. Part of me thinks I might be bore them, or they already know it, or it’s interrupting them, or that it’s too corny. Yet even if I have to leave voice messages, I’m always end up smiling when I get off the phone. I feel more thankful and centered. Maybe they feel differently too. Still, there’s some years I never made any calls, because I had good excuses. Maybe it was too late in the day, or they were probably with their family, or I called them last year, or I didn’t really have enough time to talk. I’m sure they had some good excuses – way back when – as to why they didn’t have time for me. I’m thankful they didn’t use them. If you can think of 2-3 people you’re thankful for who might not know it, you don’t have to wait until Thanksgiving next year to tell them. They won’t care that you’re a little bit late or a whole lot early. It’s only 4 steps. There once was a legendary, larger-than-life professor. If Marvel’s 137th movie of this year is named UltraProf, it would be based on John Shank. He taught a dry subject (think Accounting), but his charisma and his orchestration of his class made each class session seem like 60-person David Mamet plays. Every class had passion, drama, and some surprising reveal at the end that people still talked about ten years later. Here’s a quote:
Although the opposite is true, some believed he was only about style. This is because he wore Brooks Brothers braces, walked with a MVP swagger, drove a Dartmouth green sports car, and he had a runway model wife who was like some VP of Finance somewhere. His office was professionally-decorated with French draperies, super-thick Dartmouth green carpeting, and a massive 18th century French desk which sat in the middle of the room so his desk chair could face the doorway. Even his two huge perfectly groomed dogs were effortlessly well-mannered. On Saturdays he’d come to work, and they’d sit on either side of his desk and face the door. They were like lions on either side of a throne, and he was like Odin . . . or John Wick. His dogs keep eternal vigilance. My dog wets on me and then licks my face. This was 1992. Because he had about the highest MBA teacher ratings at Dartmouth's Tuck School and I had about the lowest ratings, he let me sit in on his classes so I could suck less . . . so I could learn better teaching strategies and classroom management skills. One Saturday during a Tuck alumni reunion, I stopped by his office and told him I had overheard some alumni who were still talking about what they had learned in a class they had taken with him 10 years earlier. He looked up over the top of his half-glasses, and said, “That’s what they’re supposed to do. It means I’ve done my job.” He said his goal isn’t to teach students to get a great first job (or to, analogously, get a high score on the GRE or MCAT), his goal is to teach them to succeed for wherever they will be in 10 or 20 years. Although he got outstanding teaching ratings, he brushed them off by saying that teacher ratings mainly measured the moment – they mainly measured the warm feelings a student had at the time. Ratings might capture style (which he was very good at), but they may not always measure long-term substance. I regret that I never had the presence of mind to ask him how he did it -- how he knew what long-term impact to aim at. Since he was on boards and did a lot of consulting with upper management, I suspect he taught his courses like he was teaching board members and upper management. That is, when he was teaching, he treated them like they were high level managers. That’s one way to do it. Ten or fifteen years after I left Dartmouth I was in Boston, and I rented a car to drive up to visit John. I wanted to thank him for being so generous, and I wanted to prove to myself that his office, desk, and dogs were as amazing as I remembered them. There was a different name on his door. I was too late. I later learned John Shank had passed away in 2006 in a car accident in Southern California. I love the idea of trying to teach for a long-term impact. It’s like trying to create long-term memories. I sometimes think I can remember everything John said to me because he was always so intentional with every conversation. Just like he was with his classes. At the next reunion, if his former student’s aren’t talking about what they learned 30 years ago, they’ll be talking about how hard he tried. That itself was a great lesson. "The summer's over and I didn't get anything done."I’ve heard this every August, and I’ve said this almost every August. Whenever I’ve asked professors and PhD students what percent of their planned work they got accomplished over the summer, no one has ever said “All of it.” Almost everyone says something between 25 to 35%. Everyone from the biggest, most productive super stars with the biggest lab to the most motivated, fire-in-their-belly PhD student with the biggest anxiety. We are horrible estimators of how productive we’ll be over the summer. I was in academia for 35 years (including MA and PhD years), yet every single summer I never finished more than 30% of what I planned. How can we be so poorly calibrated? We never learn. We never readjust our estimate for the next summer. Next summer we’ll still only finish 25-35% of what we planned to do. There are only two weeks in the year when I’m predictably down or blue. It’s the last two weeks of August. It’s not the heat (I mostly stay indoors). It’s not the impending classes (I love teaching). It’s not all the beginning of semester meetings (I loved my colleagues and loved passing notes to them under the table). Ten years ago, I realized that I felt down the end of every August because I had to admit “school’s starting and I haven’t gotten jack done all summer.” The beginning of school is the psychological end of the Academic Fiscal Year. One solution to our August blues lies in understanding what times of the year we do like most, and to see if we can rechannel those warm-glowy feelings to August. If you had to guess the #1 favorite time of the year for most academics, you’d probably guess “The end of school.” The #2 favorite time of the year you might guess would be the “Winter or Christmas break.” What would you guess the third favorite time of the year is? Surprisingly, I’ve heard people say it’s when they turn in their Annual Activity Report. That’s the summary they turn into their hard-to-please Department Chair that summarizes what they’ve accomplished in the prior 12 months: What they published, who they advised, what new things they’ve started, what new teaching materials they’ve created, and so forth. Snore. How could writing an Annual Activity Report be a highlight? Because it shows in black-and-white that we didn’t sleep-walk through the year. It reminds us that the publication that we now take for granted was one that we were still biting our nails about last year at this time. It reminds us of our advises who were stressing over their undergraduate thesis a year ago and who have now happily graduated. It reminds us of the cool ideas we've into hopeful projects -- ideas we hadn't even thought of a year ago.. Going back in a 12-month-ago time machine shows us what we did accomplish. It turns our focus toward what we did – and away from what we didn’t. Once we cross things off of our academic To-do list, we tend to forget we accomplished them. August might be a good time to do a mid-year AAR. It might not turn our August blues into a happy face yellow, but might at least turn it to green. A green light for a great new school year. Have a tremendous school year. Some people have a rare aura around them. It's an aura or a glow that something is going to be different because this person is in the room. Or it's that something is going to be different because this person is in charge, or at the podium, or even at dinner with you. Fred Webster had this aura. Some people saw it when he was a marketing professor. Some saw it when he was the Executive Director for the Marketing Science Institute (MSI). Some saw it when he started the Tuck Summer Marketing Executive Program, or when he was a volunteer fireman Etna, NH. Others even saw it when he was sitting across from them at a recruiting dinner. I think he had this aura around him all the time. There's a great story that during WWII, Winston Churchill was attending one of Franklin Roosevelt's White House cabinet meetings in Washington DC. He was seated off to the side of the large cabinet table where all FDR and all of the cabinet Secretaries were seated. Roosevelt cheekily said to Churchill, "Winston, I bet you wished you were sitting at the head of this table." Churchill replied, "Anywhere I sit is the head of the table." Anywhere Fred sat seemed to be the Head of the Table. At board meetings for the Marketing Science Institute, all of the marketing professors would crowd around CEOs. All of the CEOs would crowd around Fred. He was serious when the topic was heavy, entertaining when the topic was light, and always, always pithy and interesting. I had never heard of the words "turner of a phrase" until meeting Fred. Fred grew up on a hard-working dairy farm in Upstate New York, not far from not far from Auburn. He must have done very well in school because a scholarship to Dartmouth and to Tuck followed, along with a PhD from Stanford, and an inimitable career of impact that continued long after he retired. He did well wherever he was planted, but he also did well when working with wherever you were planted. At one point a veteran janitor at Fred's school commented that in 25 years as a janitor, Fred was the only professor who knew him and greeted him by name. Trees that grow in strong winds on dairy farms grow deep roots. I used to write down the prophetic, or funny, or pithy, or interesting one-liners or stories Fred would say. They were Websterisms. They might be something he said in a meeting, executive education class, at lunch, or while passing each other in the hallway. I'd scribble them in a notebook because when I would reread them they would either make me laugh or think. After reviewing them over the years, some of them stick. When I learned about Fred's passing earlier this month, I wanted to share what he meant to me to my three teenage daughters (who had only heard snippets about him over the years). After dinner, we migrated to the living room, as I scrambled off to find my book of Websterisms. Since I couldn't quickly find it, I had to wing it. Probably for the better. Instead of spending the rest of the night reading an endless list of funny quotes or insightful life lessons to three highly distractible teenagers, I spent it telling stories of what I remember Fred doing -- and being -- for other people. I'd like to think that as they heard the stories, they saw the aura and the glow. If you knew him, you might even see it in his photos. Frederick E. Webster, Jr. Obituary from the Valley News TUCSON, AZ — Frederick Elmer Webster, Jr. passed away on Tuesday, May 24th, 2022 in Tucson, Arizona with his wife Mary Alice and daughter Lisa by his side. Fred was born on October 22, 1937 in Auburn New York, the son of Fred and Evelyn Webster. Fred grew up in Auburn, New York and met Mary Alice while attending Auburn High School. They were married for 66 years. Fred was a scholar, teacher, father, and husband with a deep devotion to family, community and service. He was a class of 1959 graduate of Dartmouth College establishing lifelong friendships with many of his classmates. He continued his education earning an MBA from the Tuck School of Business at Dartmouth in 1960 and a PhD from Stanford University in 1964. By the time he completed his work at Stanford, he and Mary Alice had three children; Lynn, Mark and Lisa. Fred moved his young family to Tenafly, New Jersey for a brief time to explore the business world in New York City. He quickly discovered that the commuting life was not for him, and moved the family to Hanover, NH in 1965, where he began his career with the Tuck School. They moved to Etna, NH in 1968 and lived in an idyllic setting on 200 acres of land. Fred and Mary Alice and the kids had a small farm on the property with sheep, chickens, a few rabbits, cats and dogs. When he was not at the Tuck School or at the fire department, he was out in the fields on his tractor. He loved working the land and still found ways to work outside in the desert heat of Tucson. He was a disciplined scholar and teacher. A professor of management, his area of expertise was marketing. He had a strong reputation in the field and was a pioneer in the areas he studied, making significant and enduring contributions. Service to his community was deeply important to Fred. He served on many local and national boards. And everyone knew the importance of his commitment as a volunteer firefighter with the Etna Fire Department for over 20 years. His Tuck colleagues recall one day when a small fire erupted in Byrne Hall, he was the first on the scene and ready to go. He had spotted the smoke from afar, exclaimed to colleagues, “Well, that isn’t right!” and quickly dashed off to gear up. He also joined the Southport Fire Department in Southport, Maine where he and his wife would spend summers. Upon retiring to Tucson Arizona, he served as a volunteer with the Sherriff’s Auxiliary. Fred loved cars. He drove several different models of Mercedes - all with the recognizable FEW plates. On his 50th birthday, Mary Alice surprised him with a 1937 Ford Woody. He spent many happy hours driving around town and to car shows. A lifelong educator and learner, Fred continued to find ways to teach and research when he retired to Tucson. He was a visiting scholar and lecturer at the Eller College of Business at the University of Arizona, and he remained engaged with Tuck’s executive-education programs and marketing faculty colleagues. He is survived by his wife, Mary Alice; daughters, Lisa Webster of Tucson, AZ; Lynn Webster Brink and her husband Russell of Sun City, AZ; daughter- in-law Annie Dean and husband Doug Jones of Falmouth, Mass; grandchildren, Bene Webster of New York City, Henry Jones of Boulder, CO, Maddie Webster of Tucson AZ, Nick Lane and wife Heather of Anthem, AZ, Kelly Lane of Phoenix, AZ; and great grandchildren Riordan, Declan, Damon, Madi and Maxine. Fred is preceded in death by his son, Mark. The family would like to thank Traditions Hospice of Tucson for their compassionate care in Fred’s final 24 hours that allowed him to be home. A memorial service will be held at Saint Alban’s Church in Tucson on Tuesday, July 26 at 10am. If you would like to make a gift in Fred’s memory, please consider Saint Alban’s Episcopal Church, 3738 N. Old Sabino Canyon Road, Tucson, AZ 85750 or the Tuck School of Business at Dartmouth College, 100 Tuck Hall, Hanover, NH 03755-9000. April Fool’s Day is a goofy holiday for most people. But my Mom loved April Fool’s Day so much, she’d plan ahead for it.
At dinner that night, she’d love to tell us about who laughed hardest at her April Fool’s joke that day. The people she mentioned weren't always the the funniest or most gregarious people in the office; they were often the quietest. What came to be oddly predictable was that the same people who laughed the most were also the ones she felt friendlier toward, and they were the ones she seemed to repeatedly bring up in other conversations on the other 364 days of the year. One of the best quotes about friendship is also one of the best quotes about laughter: “We choose our friends not because they make us laugh but because we make them laugh.” The most fun person to be around isn’t the funniest person in the room, but it’s the person who believes you are the funniest person in the room. It seems less cool to laugh than it used to be. In social media, LOL stands for Laugh Out Loud (I’m hip to these acronym things, just like I know WTF stands for Way Too Funny). What I often see happen – especially with my daughters’ friends – is that instead of laughing during a conversation, someone who's not even smiling will actually say “LOL." It’s weird. It’s sort of like having someone compliment you on your sweater or haircut without looking at it. It' robotic. On April’s Fools Day my wife and I were having lunch at Panera. At the table next to us, a senior manager was meeting with three employees who worked remotely for the company. He clearly knew all of them, but not very well. They were all earnest, and they asked good questions and seemed prepared. But one of them stood out -- even to me at 10 feet away -- because she genuinely chuckled and laughed very easily. Not leg-slapping guffaws, but just happy chuckles at what either the manager said, or what the others said, or what she said. As their meeting progressed, more and more of the manager’s general comments and advice came to be directed to this woman instead of 1/3, 1/3, 1/3 to each of them. I don’t know if she was the most productive, smartest, interesting of the three employees, but she was the one who stood out. Who do you like most in your groups -- who makes it most worth sticking around? Over the years I’ve played saxophone in several rock bands, and my favorite people in those bands weren’t the greatest musicians – they were the ones who laughed the most during rehearsals or shows. I’m in a men’s group, and the two or three guys who make it most compelling to return to each week aren’t the ones who are necessarily the most insightful or most successful, they are the ones who laugh the easiest. My favorite colleagues, students, and post-docs have also been the ones who laughed the most. My Mom’s genetics speaking. I don’t know if that chuckling Panera woman was the best of those three employees, or if the people who laughed at my Mom’s goofy April Fools jokes were the best in the office. They are, however, the ones who are the most memorable. Sometimes people say, “To find a friend you need to close one eye. To keep them you must close both.” If your eyes are closed, you’ll still be able to find them if they are laughing. Happy April 2nd. |
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