We have discovered more than 100 changes that lunchrooms can make to nudge students to eat better. For instance, if you show a kid three consecutive pans of vegetables--green beans, corn, and carrots--they’ll take 11 percent more of whatever vegetable is in the first pan. It doesn’t matter what it is. They’re hungry, and what’s first looks best. To help schools visualize how they could go through their lunchrooms and make a bunch of low-cost/no cost changes, I wrote an infographic editorial for the New York Times.[i] One teacher said she even printed this out for her students and had them color it in class. High school math class just isn’t what it used to be.
Shortly after the op-ed was published, a television producer wanted to film us doing a before-and-after Smarter Lunchroom Makeover of a middle school. Why a middle school? Apparently elementary students act too random in front of TV cameras (remember that picnic for squirrels?), and most high schoolers aren’t photogenic enough for television--too many strange clothes, weird hair colors, piercings, and uninterested looks. The TV people wanted us to find a middle school that would do a total lunchroom makeover for less than $50--and film it all MTV-style.[ii]
After finding the perfect middle school and watching students eat lunches for a week, we isolated ten changes we could easily make for less than $50 total that would probably help them eat better without even realizing it--things like changing the location of the fruit, giving fun names to healthy foods, moving the cookies behind the counter, putting the vegetables first, and so on. The food service director and producer were cool with the changes, so we got to work.[iii]Twenty-five kids were hand-picked to be secretly filmed by three hidden cameras. We hid cameras in a ceiling tile, a hat, and even in our fake water bottle. Everything was set--and then came the catch. We were asked, with the cameras rolling, to predict the sales for each food item.
After lunch was over, the smoke cleared, and the dishes washed, we were able to calculate just what had happened. The makeover was a nutritional victory--kids took a lot more salads, fruit sales doubled, white milk sales went up 38 percent, sugary drinks sales dropped by 17 percent, and they ran out of the healthy bean burritos--renamed Big Bad Bean Burritos--for the first time ever. These kids ate an average of 18 percent fewer calories, and they ate better than they typically did.[iv]
What didn’t work was putting the cookies behind the counter. We thought this would decrease sales by 30 percent, but it did nothing. Even worse, we predicted that moving vegetables to the front of the line would increase sales by 11 percent, but it instead dropped by 30 percent.[v]What happened?
A little bit of sleuthing showed that cookies were the cafeteria’s big “destination food.” They were five inches of hot, freshly baked gooey goodness--the main reason some kids ate school lunch. Wild horses couldn’t have pulled these kids away from the cookies without pulling them away from eating lunch there altogether.
The vegetables were a different story. As I mentioned, our lab studies showed that lunchgoers were 11 percent more likely to take whatever vegetable they saw first compared to whatever they saw third. Well, that’s true when three vegetables are in the middleof the serving line, but here we put them in the frontof the line. Nobody scoops up a plate of green beans and then looks for the entrée that goes with it. People pick out the entrée and thenthe vegetable. They didn’t want to take a veggie until they knew what they were having for a main course.
When the interview got to this point, the producer asked, “You’ve been doing eating research for twenty-five years. Sales didn’t increase by 11 percent, they dropped by 30. Why were you so far off?” I said, “Well, if we always knew what we were doing, we wouldn’t call it research.” (He seemed amused enough by this answer to not report these missed predictions in his story.)
Still, nailing five out of seven predictions was pretty decent. Our prediction report card wasn’t straight As, but it was better than the report cards I got in high school. Most important, we were able to show in real-TV-time how only $38 and two hours of tweaking made a bigger difference than hefty expert commission reports.
Where should a school start? Start with the Smarter Lunchroom Movement Checklist below and choose three easy changes to get the ball rolling. When we sit down with the food service directors and managers, we specifically tell them what they’re doing exceptionally well. We then mention that these are some other ideas they can consider, but we ask them to pick no more than three. Some schools want to try everything, but while ambition may soar in the heat of the moment, when it comes to implementation, making more than three changes can seem so overwhelming that often nothing gets changed. Focus on three and save the rest for later.
The Smarter Lunchroom Starter List
When we do Smarter Lunchroom makeovers, it’s easy to find ten or more easy changes a lunchroom can make overnight or over a weekend for less than $50. Yet for most, even making a couple small changes can have a dramatic impact. Here are easy changes we’ve designed to get you started:
To Increase Fruit Sales . . .
Display fruit in two locations, one near the register
Display whole fruits in a nice bowl or basket
Employ signs and suggestive selling to draw attention to the fruit
To Increase Vegetable Sales . . .
Give them creative/descriptive names[vi]
Display the names on menu boards and at point-of-purchase
To increase White Milk Sales . . .
 Place white milk first in the cooler
 Place white milk in every cooler
 Make sure fat-free (skim) white milk accounts for at least 1/3 of all milk displayed
To Increase Healthy Entrée Sales . . .
 Make the healthy entrée the first or most prominent in the lunch line.
 Give the targeted entrée a creative or descriptive name
 Feature it on a menu board outside the cafeteria
To Increase the Number of Complete Healthy Meals Sold . . .
 Place key meal items at the snack window2
 Move chips and cookies behind the serving counter and offer them by request only
 Create a healthy-items-only “grab and go” convenience line[vii]
A Full Description of How to Make Your Lunchroom a Smarter Lunchroom can be found in the free chapter below (Chapter 6 in Slim by Design), and additional resources can be found at this link.
[i] A nice visual of lunch line redesign is titled just that: Brian Wansink, David R. Just and Joe McKendry (2010), “Lunch Line Redesign,” New York Times, October 22, p. A10 .
[ii]The specific show is the MTV-owned show called Channel One. It’s a hip, almost too-cool-for-school program that actually is for school. It shows a 10-minute news feature every morning during homeroom to 5 million kids in America – typically those in the big cities.
[iii]The video of this can be found at SmarterLunchrooms.org. Thanks to the Ithaca Food Service Director, Denise Agati for making this happen and sticking with the changes.
[iv]This is a great two-part (before/after) video with a lot of energy, good lessons, and some modest laughs. You can find it at YouTube at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-one and the “after” version at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-two
[v]This works great in the lab, but that’s when you have three vegetables in a row: Brian Wansink and David Just (2011), “Healthy Foods First: Students Take the First Lunchroom Food 11% More Often Than the Third,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S8.
[vi]These changes can be so easy even a high school kid could do them. We showed that by having a high schooler we never met implement a vegetable naming program 200 miles away from us.
[vii]Nothing makes it easier to choose the right food than when it’s convenient. Here’s some great tips here: Andrew S. Hanks, David R. Just, Laura E. Smith, and Brian Wansink (2012), “Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom,”
Halloween is like Thanksgiving for candy bars.
Today I was at an amazing company that made Halloween the focus of their day. Costume parties with five categories of winners, a cooking contest and taste test, a catered lunch, a haunted hallway, and a 3:30-5:00 office-to-office trick-or-treating for families who had kids. I gave away toothbrushes and Dollar Store toys to the 80 or so kids who come by with 10-lb trick-or-treat bags: Toys = 78; Toothbrushes = 2.
What this reminds me of is a very cool research study we did that showed that every year American's start gaining more weight from today and for the next two months. The key take-away is that we shouldn't wait until January 1st to make a resolution to lose weight. We should make a Halloween resolution to not gain weight. (Or a November resolution.)
Below are some nice details related about the study.
Labor Day, Halloween, Thanksgiving . . . the summer is almost over but the indulgent holiday season is near. This study we conducted found that many of us spend months getting rid of that excess weight gained during the holiday season. The study showed that according to yearly national weight patterns, it takes American’s nearly 5 months to lose weight gained between Thanksgiving and Easter.
From their analysis of the weight patterns of over 2800 individuals researchers found that, in the US weight patterns begin rising around Thanksgiving, and peak around Christmas and the New Year. It isn’t until after Easter, about a 5 month period, that weight patterns even out with only slight fluctuation between April and November.
The researchers also analyzed yearly weight patters in Germany and Japan. Similar to the US, those in Germany weighted the most around Christmas/New-Year period and those in Japan weight the most during Golden Week in April – a major Japanese holiday. Each country also showed a peak in weight for New Years.
“Everyone gains weight over the holidays — Americans, Germans, Japanese," explains , co-author Brian Wansink, author of Slim By Design, “Instead of making a New Year’s Resolution, the best time to make a resolution to keep the pounds off this holiday season is now!”
Can you trick yourself into eating better?
You can easily set up your kitchen (and some habits) that lead to eat better or less. But since you will know what’s going on, you won’t have to feel tricked.
Quartz used this catchy title for a catchy story on my Cornell Food and Brand Lab colleague, Aner Tal. It’s about 3 minutes long and has a lot of eye-opening tips and insights. What’s unusual is how Aner describes why these work in a suave James Bond style and how Quartz cleverly illustrates them. Too cool for school.
Here’s some of what they mentioned:
1. Use lighter plates
2. Use smaller plates
3. Cut your food into pieces
4. Don’t watch TV when you eat
5. No scary movies
6. Don’t shop when you’re hungry
7. Deprivation always backfires
Some of these might sound pretty basic, but it’s Aner's description of how they work and Quartz's funny illustrations that really make them pop.
Aner flew out to visit me from Israel a while back, and we were talking about how people react after they hear about some of these discoveries.
Some people hear about suggestions like these and say to themselves “That would never happen to me,” so they don’t try to do anything different, and nothing changes in their life. Other people say to themselves, “Yeah, that makes sense” but they never do it, so, again, nothing changes in their life.
No one is going to hear about 7 discoveries and make 7 changes in their life. It’s too much. But you can make 1 or 2 of them. After they become habits, you can always come back to the table for another course.
You missed last night’s “Cookies and Carols,” which is the $6 cover-charge fundraiser for our local school band and chorus. They pass 160 trays of cookies up and down the middle-school auditorium rows until the kids run out of songs to sing. This is also timed to when parents feel like they're getting diabetes.
Cookies and Carols is about kids -- and cookies. Normal kids sing and play music. But the cool kids get to take it to the next level. Because they’re too cool for music school, they get to dress like an elf and be a Cookie Monitor Elf.
At Cookie and Carol night, the guy behind me was on a diet. I had a certain sense about this. My intuition was based on 30 years of careful investigation, detailed analyses, and because every time a Cookie Monitor Elf passed him a platter of cookies, he said, “I’m on a diet.”
Yes, this is the season of weight gain. But this is a horrible month to be on a diet. You ruin the JOY for you and the joy to the world. So, what’s a person to do when cookie trays are a passin’ and Christmas Carols are a pumpin’?
We've been running a 4 year study (the Healthy Weight Registry) to discover what perpetually skinny people do to stay perpetually skinny. One thing we've asked them is what they do during the holidays that the rest of us don't do. They do a lot of crazy cool things they need testing, but one that's relevant to us cookie lovers is this: When they were at a holiday party and they tried something they didn't absolutely LOVE, they simply didn’t eat the rest of it. They either didn't take it or they didn't finish it. They left it.
• That no-bake brownie-mix brownie? They left it.
• That gluten-free Avocado Cupcake? They left it.
• That Thumbprint cookie with the real thumbprint? They left it.
When we first read this "Leave it if you don't love it" idea, my researchers and I were all trying to finish up our Avocado Cupcakes so we could be the first to say "That's nothing new. That's totally obvious."
There's never been a cookie in the world that isn't worth choking down, but there might only be 2 out of 10 that are really worth LOVING.
"Leave it if you don't love it." Sorry, Lefty.
When I got back from Cookies and Carols, I had a message from Marcus Sidhu at N1Fitness telling me a podcast chat with me was just posted earlier that that day (links below). It has some ideas about some other things you might want to consider this season to enjoy the cookies and carols while you forget about your diet.
Podcast URL - https://itunes.apple.com/ca/podcast/n1-fitness-podcast/id1303218443?mt=2
Direct Download Episode URL - http://traffic.libsyn.com/n1fitness/Episode_39_-_Mindless_Eating_w__Brian_Wansink.m4a
Permalink Episode URL - http://n1fitness.libsyn.com/39-mindless-eating-w-brian-wansink
All or nothing.
That's the mindset that a lot of people have when it comes to a lot of things. It's either all good or all bad. It's either all wonderful or all horrible. It's either all healthy or it's all junk food.
This is also what seems to sabotage a lot of our best intentions toward eating better. We think we're going to start our new health kick and eat only kale and tofu (all), but after our willpower caves in to a chocolate muffin, we throw up our hands and say, "What the Heck," and we fall off the bandwagon (nothing).
Tonight is Halloween and this all or nothing thinking is at a peak. Little Twix and Snickers bars, little bags of M&Ms and Skittles. It's easy to say "What the Heck," and eat until they're gone. In one of our studies we analyzed weight gain and showed for Americans it steadily starts rising from about now until January.
Here's something you can do tonight. Put a bowl of fruit out on your counter as an antidote to the candy that will be probably be sitting there for the next week. It least the candy will have some competition. It seems to be working for the police.
Here are some tips, tricks, and secrets on how you and your family can be healthier and happier. They're based on over 30 years of our published research.
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