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Using the Half-Plate Rule

5/28/2023

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Eating a balanced diet used to be easy when you were little. Your grandmother put a variety of things on the table, you’d eat a little of each, and – ta-da – that was nutrition! Since then, eating’s gotten strangely complicated, with the Atkins diet, flexitarian diets, paleolithic diets, velociraptor diets, and so on. Each one makes a magical case for why we should only eat meat, or never eat meat, or eat only vegetables, or eat only bananas or grapefruits or cabbage and so on.  It makes it harder to eat nutritiously than it was when your grandmother said, “Make sure you take a little of everything.” 

      In June we published interesting study in the medical journal Cureus that shows there might be an easier way for people to eat called the Half-Plate Rule.  Half of their plate had to be fruit, vegetables, or salad, if so, the other half of their plate could be anything they wanted. Steak, bread, pasta, foie gras, Pop Tarts . . . anything. They could also take as many plates of food as they wanted. It’s just that every time they go back for seconds or thirds, half their plate still had to be filled with fruit, vegetables, or salad.

         Could a person load up half of their plate with Slim Jims and bacon? Sure, but they don’t. Giving people freedom – a license to eat with only one guideline – seems to keep them in check. There’s nothing to rebel against, resist, or work around. As a result, they don’t even try. They also don’t seem to overeat. They want to eat more pasta and meatballs or another piece of pizza, but if they also have to balance this with a half-plate of fruit, vegetables, or salad, many decide they don’t want it bad enough.

        Nobody likes be told they can’t do something. With the Half-Plate Rule there’s nothing you can’t eat. You just have to eat an equal amount of fruit, vegetables, or salad. At some point, getting that fourth piece of pizza just isn’t worth having to eat another half-plate of salad. But, most important, you’re the one who made the decision. 

       Interestingly, what we found was that although it's easy to understand the Half-Plate Rule, it's not alway easy to follow if the only thing on the table is pizza or take-out food.  There have to be fruits, vegetables, and salad in the house before you can eat them.

       All my best in half-plate happiness and health.
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The Power of Three Checklist to Weight Loss

4/3/2023

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          You almost have to be a Super Hero to make more than 3 changes in your life at any one time.

       Over the years many people have asked me how they could eat better, snack less, avoid eating seconds at dinner time, not binge so much at receptions, lose their sweet tooth and so forth.  One thing I discovered is that even if a person is given perfectly stylized, guaranteed solutions,  even the most dedicated person has problems making over 3 changes in their life at one time.   

      That is why the Power of Three works. The Power of Three is finding three small changes you think would be helpful and easy for you to make to eat better.

         The important thing to do is to focus at defusing your diet danger zone, whether it be dinners, snacks, parties, restaurants, or work. All you need to do is to choose no more than three small (100 calorie or so) changes in your daily food routine that you would like to make.  

       Why only three?  Most diets fail because they ask us to do too much.  Three small changes is more reasonable.  If we make these three small changes, by the end of the year we will be as much as 30 pounds lighter than we would be if we did not make them.  You start by first identifying your Dietary Danger Zone.

      There are five Dietary Danger Zones that trip up most people (meal stuffing, snack grazing, desktop/dashboard dining, party binging, etc.).  Most of us are guilty of all of them.  However, at this specific moment, there is one of them that is most troublesome in your life.  

       The divide and conquer idea here is to only focus on this one specific area this month.  Next, you choose three small changes you could make in that one area for 30 days.  After that point, you tackle the next Dietary Danger Zone that is most problematic for you.  It might be the same one or it might be a different one.  You find three small changes to make, you keep them for a month, and after a month you can either stop doing them, or continue.

       For instance, say that you suspect that meal stuffing is the biggest problem you have.  Simply decide on 3 little changes you could make at meal time that you think could help you eat just a little big less.  That is, changes that might help you serve less, or help you not go back for seconds, or eat a little better.  

      For instance, you might say to yourself that you're going to use smaller (9 to 11-in) plates, pre-plate your food before sitting down at the table, and use the Half-Plate Rule. You do each of these each night for dinner for a month.  After a month, you go to the next most troublesome Dietary Danger Zone.  You don't have to do any one thing for more than a 30 days unless you want to.

      If you've decided which Dietary Danger Zone you want to tackle this month, you'll find lots of ideas on this website.  Here's starting points for your home, your workplace, when you're shopping, and eating out.  If you need more, Mindless Eating and Slim by Design have even lots and lots more.  You might want to start your first month off by taking three daily changes off of our 10-point Kitchen Scorecard below.

    It does not matter what changes you choose, just do not get over ambitious and choose more than three.  The more you try to tackle right away, the more difficult it will be to keep track of them.  The whole key is to keep this mindless.

      Good luck.  I look forward to hearing how it goes.


​      


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Why Low-Fat Labels Make Us Overeat

3/29/2023

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Two words can lead you to overeat a snack you don’t even really like.
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Those two words would be “low fat.”

We’re living in a world of fat-free, carb-free and sugar-free snacks. Most of the time, if we think they are at least low fat, we think “it must be good for us” —even if the snack is loaded with sugar.

When Nabisco came out with SnackWell’s, a line of no-fat and low-fat cookies and crackers, they flew off of shelves, gobbled up by the people who believed they could eat them until they magically whittled down into a supermodel. Six months later and about 6 pounds heavier, the low-fat fanatics finally realized that these cookies had about only 30 percent fewer calories than regular cookies.

This happens all the time. Often the fat-free version is not much lower in calories than the regular version. For example, each low-fat Oreo cookie has 50 calories. The regular version has just over three calories more.Low-fat labels can lead us to mindlessly overeat a product with guilt-free abandon.

Take granola. Where low-fat granola is indeed lower in fat, it is only about 12 percent lower in calories. It does not take a lot of mindless munching to scarf down an extra 12 percent of granola, especially while thinking you are doing your body good.

In one study, a French colleague, Pierre Chandon, and I invited people to watch some commercials and a video episode of the “Dukes of Hazzard.” We gave them bags of granola that were labeled as either “Low-fat Rocky Mountain Granola” or “Regular Rocky Mountain Granola,” as we described in the Journal of Marketing Research. In reality, all of the granola was low fat. While people watched the video, they ate the granola. Those given what was labeled as low-fat granola kept munching long after the other group stopped. After the movie, we weighed the remaining granola to see how much had disappeared. It turned out that those eating what they thought was low-fat granola ate 35 percent more, which translated into 192 more calories. When we offered them low-fat chocolate, they loaded up on 23 percent more calories.

The low-fat label tricked people into eating more than if the product had a regular label.

The cruel twist is that these labels can have an even more dramatic impact on those who are overweight. People who are overweight and eat more than their thinner peers are in danger of really over-indulging when they see something with a low-fat label. The problem is that when we are looking for an excuse to eat something, low-fat labels give it to us.What’s worse than overeating a snack?Overeating one we don’t even really like that much. Few low-fat snacks are nearly as tasty as their regular version.So rather than overeating something you don’t even really like, enjoy the regular version —but only half as much of it.
​
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Here's an Example of a Smarter Lunchroom Makeover

2/5/2022

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We have discovered more than 100 changes that lunchrooms can make to nudge students to eat better. For instance, if you show a kid three consecutive pans of vegetables--green beans, corn, and carrots--they’ll take 11 percent more of whatever vegetable is in the first pan. It doesn’t matter what it is. They’re hungry, and what’s first looks best. To help schools visualize how they could go through their lunchrooms and make a bunch of low-cost/no cost changes, I wrote an infographic editorial for the New York Times.[i] One teacher said she even printed this out for her students and had them color it in class. High school math class just isn’t what it used to be.
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          Shortly after the op-ed was published, a television producer wanted to film us doing a before-and-after Smarter Lunchroom Makeover of a middle school. Why a middle school? Apparently elementary students act too random in front of TV cameras (remember that picnic for squirrels?), and most high schoolers aren’t photogenic enough for television--too many strange clothes, weird hair colors, piercings, and uninterested looks. The TV people wanted us to find a middle school that would do a total lunchroom makeover for less than $50--and film it all MTV-style.[ii]
            After finding the perfect middle school and watching students eat lunches for a week, we isolated ten changes we could easily make for less than $50 total that would probably help them eat better without even realizing it--things like changing the location of the fruit, giving fun names to healthy foods, moving the cookies behind the counter, putting the vegetables first, and so on. The food service director and producer were cool with the changes, so we got to work.[iii]Twenty-five kids were hand-picked to be secretly filmed by three hidden cameras. We hid cameras in a ceiling tile, a hat, and even in our fake water bottle. Everything was set--and then came the catch. We were asked, with the cameras rolling, to predict the sales for each food item. ​
        After lunch was over, the smoke cleared, and the dishes washed, we were able to calculate just what had happened. The makeover was a nutritional victory--kids took a lot more salads, fruit sales doubled, white milk sales went up 38 percent, sugary drinks sales dropped by 17 percent, and they ran out of the healthy bean burritos--renamed Big Bad Bean Burritos--for the first time ever. These kids ate an average of 18 percent fewer calories, and they ate better than they typically did.[iv]
            What didn’t work was putting the cookies behind the counter. We thought this would decrease sales by 30 percent, but it did nothing. Even worse, we predicted that moving vegetables to the front of the line would increase sales by 11 percent, but it instead dropped by 30 percent.[v]What happened?
            A little bit of sleuthing showed that cookies were the cafeteria’s big “destination food.” They were five inches of hot, freshly baked gooey goodness--the main reason some kids ate school lunch. Wild horses couldn’t have pulled these kids away from the cookies without pulling them away from eating lunch there altogether.
            The vegetables were a different story. As I mentioned, our lab studies showed that lunchgoers were 11 percent more likely to take whatever vegetable they saw first compared to whatever they saw third. Well, that’s true when three vegetables are in the middleof the serving line, but here we put them in the frontof the line. Nobody scoops up a plate of green beans and then looks for the entrée that goes with it. People pick out the entrée and thenthe vegetable. They didn’t want to take a veggie until they knew what they were having for a main course. 
            When the interview got to this point, the producer asked, “You’ve been doing eating research for twenty-five years. Sales didn’t increase by 11 percent, they dropped by 30. Why were you so far off?” I said, “Well, if we always knew what we were doing, we wouldn’t call it research.” (He seemed amused enough by this answer to not report these missed predictions in his story.)
            Still, nailing five out of seven predictions was pretty decent. Our prediction report card wasn’t straight As, but it was better than the report cards I got in high school. Most important, we were able to show in real-TV-time how only $38 and two hours of tweaking made a bigger difference than hefty expert commission reports. ​
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         Where should a school start? Start with the Smarter Lunchroom Movement Checklist below and choose three easy changes to get the ball rolling. When we sit down with the food service directors and managers, we specifically tell them what they’re doing exceptionally well. We then mention that these are some other ideas they can consider, but we ask them to pick no more than three. Some schools want to try everything, but while ambition may soar in the heat of the moment, when it comes to implementation, making more than three changes can seem so overwhelming that often nothing gets changed. Focus on three and save the rest for later. 
 
The Smarter Lunchroom Starter List 
When we do Smarter Lunchroom makeovers, it’s easy to find ten or more easy changes a lunchroom can make overnight or over a weekend for less than $50. Yet for most, even making a couple small changes can have a dramatic impact. Here are easy changes we’ve designed to get you started:
 
To Increase Fruit Sales . . . 
       []Display fruit in two locations, one near the register
       []Display whole fruits in a nice bowl or basket 
       []Employ signs and suggestive selling to draw attention to the fruit
To Increase Vegetable Sales . . .
       []Give them creative/descriptive names[vi]
       []Display the names on menu boards and at point-of-purchase
To increase White Milk Sales . . .
       [] Place white milk first in the cooler 
       [] Place white milk in every cooler
       [] Make sure fat-free (skim) white milk accounts for at least 1/3 of all milk displayed
To Increase Healthy Entrée Sales . . .
       [] Make the healthy entrée the first or most prominent in the lunch line.
       [] Give the targeted entrée a creative or descriptive name
       [] Feature it on a menu board outside the cafeteria
To Increase the Number of Complete Healthy Meals Sold . . .
       [] Place key meal items at the snack window2
       [] Move chips and cookies behind the serving counter and offer them by request only
       [] Create a healthy-items-only “grab and go” convenience line[vii]

A Full Description of How to Make Your Lunchroom a Smarter Lunchroom can be found in the free chapter below (Chapter 6 in Slim by Design), and additional resources can be found at this link.

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Creating Smarter Lunchrooms
File Size: 8793 kb
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References


[i] A nice visual of lunch line redesign is titled just that: Brian Wansink, David R. Just and Joe McKendry (2010), “Lunch Line Redesign,” New York Times, October 22, p. A10 .

[ii]The specific show is the MTV-owned show called Channel One. It’s a hip, almost too-cool-for-school program that actually is for school. It shows a 10-minute news feature every morning during homeroom to 5 million kids in America – typically those in the big cities.

[iii]The video of this can be found at SmarterLunchrooms.org. Thanks to the Ithaca Food Service Director, Denise Agati for making this happen and sticking with the changes.

[iv]This is a great two-part (before/after) video with a lot of energy, good lessons, and some modest laughs. You can find it at YouTube at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-one and the “after” version at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-two

[v]This works great in the lab, but that’s when you have three vegetables in a row:  Brian Wansink and David Just (2011), “Healthy Foods First:  Students Take the First Lunchroom Food 11% More Often Than the Third,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S8.
 

[vi]These changes can be so easy even a high school kid could do them. We showed that by having a high schooler we never met implement a vegetable naming program 200 miles away from us. 

[vii]Nothing makes it easier to choose the right food than when it’s convenient. Here’s some great tips here: Andrew S. Hanks, David R. Just, Laura E. Smith, and Brian Wansink (2012), “Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom,” ​​
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How to Make a Halloween Resolution

10/31/2019

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Halloween is like Thanksgiving for candy bars.

Today I was at an amazing company that made Halloween the focus of their day.  Costume parties with five categories of winners, a cooking contest and taste test, a catered lunch, a haunted hallway, and a 3:30-5:00 office-to-office trick-or-treating for families who had kids.  I gave away toothbrushes and Dollar Store toys to the 80 or so kids who come by with 10-lb trick-or-treat bags:  Toys = 78; Toothbrushes = 2.

What this reminds me of is a very cool research study we did that showed that every year American's start gaining more weight from today and for the next two months.  The key take-away is that we shouldn't wait until January 1st to make a resolution to lose weight.  We should make a Halloween resolution to not gain weight.  (Or a November resolution.)

Below are some nice details related about the study.
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​Labor Day, Halloween, Thanksgiving . . . the summer is almost over but the indulgent holiday season is near. This study we conducted found that many of us spend months getting rid of that excess weight gained during the holiday season. The study showed that according to yearly national weight patterns, it takes American’s nearly 5 months to lose weight gained between Thanksgiving and Easter. 

From their analysis of the weight patterns of over 2800 individuals researchers found that, in the US weight patterns begin rising around Thanksgiving, and peak around Christmas and the New Year. It isn’t until after Easter, about a 5 month period, that weight patterns even out with only slight fluctuation between April and November.  

The researchers also analyzed yearly weight patters in Germany and Japan. Similar to the US, those in Germany weighted the most around Christmas/New-Year period and those in Japan weight the most during Golden Week in April – a major Japanese holiday. Each country also showed a peak in weight for New Years. 

“Everyone gains weight over the holidays — Americans, Germans, Japanese," explains , co-author Brian Wansink,  author of Slim By Design, “Instead of making a New Year’s Resolution, the best time to make a resolution to keep the pounds off this holiday season is now!”
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How to Trick Yourself into Eating Better

2/6/2019

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Can you trick yourself into eating better?  
 
You can easily set up your kitchen (and some habits) that lead to eat better or less.  But since you will know what’s going on, you won’t have to feel tricked.
 
Quartz used this catchy title for a catchy story on my Cornell Food and Brand Lab colleague, Aner Tal.  It’s about 3 minutes long and has a lot of eye-opening tips and insights.  What’s unusual is how Aner describes why these work in a suave James Bond style and how Quartz cleverly illustrates them.  Too cool for school. 
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 Here’s some of what they mentioned:
 
     1. Use lighter plates
     2. Use smaller plates
     3. Cut your food into pieces
     4. Don’t watch TV when you eat
     5.  No scary movies
     6. Don’t shop when you’re hungry
     7. Deprivation always backfires
 
Some of these might sound pretty basic, but it’s Aner's description of how they work and Quartz's funny illustrations that really make them pop.
 
Aner flew out to visit me from Israel a while back, and we were talking about how people react after they hear about some of these discoveries.
 
Some people hear about suggestions like these and say to themselves “That would never happen to me,” so they don’t try to do anything different, and nothing changes in their life.  Other people say to themselves, “Yeah, that makes sense” but they never do it, so, again, nothing changes in their life. 
 
No one is going to hear about 7 discoveries and make 7 changes in their life.  It’s too much.  But you can make 1 or 2 of them.  After they become habits, you can always come back to the table for another course. 

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