 Photo:Tuck Communications, 5-31-22 Some people have a rare aura around them. It's an aura or a glow that something is going to be different because this person is in the room. Or it's that something is going to be different because this person is in charge, or at the podium, or even at dinner with you. Fred Webster had this aura. Some people saw it when he was a marketing professor. Some saw it when he was the Executive Director for the Marketing Science Institute (MSI). Some saw it when he started the Tuck Summer Marketing Executive Program, or when he was a volunteer fireman Etna, NH. Others even saw it when he was sitting across from them at a recruiting dinner. I think he had this aura around him all the time. There's a great story that during WWII, Winston Churchill was attending one of Franklin Roosevelt's White House cabinet meetings in Washington DC. He was seated off to the side of the large cabinet table where all FDR and all of the cabinet Secretaries were seated. Roosevelt cheekily said to Churchill, "Winston, I bet you wished you were sitting at the head of this table." Churchill replied, "Anywhere I sit is the head of the table." Anywhere Fred sat seemed to be the Head of the Table. At board meetings for the Marketing Science Institute, all of the marketing professors would crowd around CEOs. All of the CEOs would crowd around Fred. He was serious when the topic was heavy, entertaining when the topic was light, and always, always pithy and interesting. I had never heard of the words "turner of a phrase" until meeting Fred. Fred grew up on a hard-working dairy farm in Upstate New York, not far from not far from Auburn. He must have done very well in school because a scholarship to Dartmouth and to Tuck followed, along with a PhD from Stanford, and an inimitable career of impact that continued long after he retired. He did well wherever he was planted, but he also did well when working with wherever you were planted. At one point a veteran janitor at Fred's school commented that in 25 years as a janitor, Fred was the only professor who knew him and greeted him by name. Trees that grow in strong winds on dairy farms grow deep roots. I used to write down the prophetic, or funny, or pithy, or interesting one-liners or stories Fred would say. They were Websterisms. They might be something he said in a meeting, executive education class, at lunch, or while passing each other in the hallway. I'd scribble them in a notebook because when I would reread them they would either make me laugh or think. After reviewing them over the years, some of them stick. When I learned about Fred's passing earlier this month, I wanted to share what he meant to me to my three teenage daughters (who had only heard snippets about him over the years). After dinner, we migrated to the living room, as I scrambled off to find my book of Websterisms. Since I couldn't quickly find it, I had to wing it. Probably for the better. Instead of spending the rest of the night reading an endless list of funny quotes or insightful life lessons to three highly distractible teenagers, I spent it telling stories of what I remember Fred doing -- and being -- for other people. I'd like to think that as they heard the stories, they saw the aura and the glow. If you knew him, you might even see it in his photos.
Frederick E. Webster, Jr. Obituary from the Valley News TUCSON, AZ — Frederick Elmer Webster, Jr. passed away on Tuesday, May 24th, 2022 in Tucson, Arizona with his wife Mary Alice and daughter Lisa by his side. Fred was born on October 22, 1937 in Auburn New York, the son of Fred and Evelyn Webster. Fred grew up in Auburn, New York and met Mary Alice while attending Auburn High School. They were married for 66 years. Fred was a scholar, teacher, father, and husband with a deep devotion to family, community and service. He was a class of 1959 graduate of Dartmouth College establishing lifelong friendships with many of his classmates. He continued his education earning an MBA from the Tuck School of Business at Dartmouth in 1960 and a PhD from Stanford University in 1964. By the time he completed his work at Stanford, he and Mary Alice had three children; Lynn, Mark and Lisa. Fred moved his young family to Tenafly, New Jersey for a brief time to explore the business world in New York City. He quickly discovered that the commuting life was not for him, and moved the family to Hanover, NH in 1965, where he began his career with the Tuck School. They moved to Etna, NH in 1968 and lived in an idyllic setting on 200 acres of land. Fred and Mary Alice and the kids had a small farm on the property with sheep, chickens, a few rabbits, cats and dogs. When he was not at the Tuck School or at the fire department, he was out in the fields on his tractor. He loved working the land and still found ways to work outside in the desert heat of Tucson. He was a disciplined scholar and teacher. A professor of management, his area of expertise was marketing. He had a strong reputation in the field and was a pioneer in the areas he studied, making significant and enduring contributions. Service to his community was deeply important to Fred. He served on many local and national boards. And everyone knew the importance of his commitment as a volunteer firefighter with the Etna Fire Department for over 20 years. His Tuck colleagues recall one day when a small fire erupted in Byrne Hall, he was the first on the scene and ready to go. He had spotted the smoke from afar, exclaimed to colleagues, “Well, that isn’t right!” and quickly dashed off to gear up. He also joined the Southport Fire Department in Southport, Maine where he and his wife would spend summers. Upon retiring to Tucson Arizona, he served as a volunteer with the Sherriff’s Auxiliary. Fred loved cars. He drove several different models of Mercedes - all with the recognizable FEW plates. On his 50th birthday, Mary Alice surprised him with a 1937 Ford Woody. He spent many happy hours driving around town and to car shows. A lifelong educator and learner, Fred continued to find ways to teach and research when he retired to Tucson. He was a visiting scholar and lecturer at the Eller College of Business at the University of Arizona, and he remained engaged with Tuck’s executive-education programs and marketing faculty colleagues. He is survived by his wife, Mary Alice; daughters, Lisa Webster of Tucson, AZ; Lynn Webster Brink and her husband Russell of Sun City, AZ; daughter- in-law Annie Dean and husband Doug Jones of Falmouth, Mass; grandchildren, Bene Webster of New York City, Henry Jones of Boulder, CO, Maddie Webster of Tucson AZ, Nick Lane and wife Heather of Anthem, AZ, Kelly Lane of Phoenix, AZ; and great grandchildren Riordan, Declan, Damon, Madi and Maxine. Fred is preceded in death by his son, Mark. The family would like to thank Traditions Hospice of Tucson for their compassionate care in Fred’s final 24 hours that allowed him to be home. A memorial service will be held at Saint Alban’s Church in Tucson on Tuesday, July 26 at 10am. If you would like to make a gift in Fred’s memory, please consider Saint Alban’s Episcopal Church, 3738 N. Old Sabino Canyon Road, Tucson, AZ 85750 or the Tuck School of Business at Dartmouth College, 100 Tuck Hall, Hanover, NH 03755-9000.
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 Yesterday’s cooking contests used to be 4-H cookie bake-offs at the county fair. Today’s cooking contests have Iron chefs being broadcast globally on TV specials. Tomorrow’s cooking contests will be an Olympic sport. An apron-wearing Betty Crocker look-alike will run into Olympic stadium with the Olympic torch. As she reaches the pinnacle and reaches the torch out to light the Olympic flame, it will be in the shape of a large grill that signals the beginning of the Hamburger Cook-off event. To watch the crazy number of cooking competition TV shows or read the crazy number of websites on cooking contests, you might come away with the idea that winning a cooking contest is all about the recipe and ingredients. Not so. If you think this, you’re cooking with one hand tied behind your back. The best cook doesn’t always win, and the best recipe doesn’t always win. If you understand what the judges are going through as they taste and judge, you can use three teaspoons of psychology to increase the chance that you Bring Home the Gold. Most cooking competitions and bake-offs and recipe contests don’t have Bobby Flay or French chefs judging them. Most have either a judging panel of amateur cooks, or they are judged by popular vote. In either of the last two cases, the judges are trying all – or at least many – of the entries. This means that they are starting to get a little bored and the entries are starting to taste an awful lot the same. Here’s what you can do. Use Taste Contrast. After tasting eleven versions of the same pasta, sensory-specific satiety sets in, and pasta starts tasting monotonous. You win by making your recipe stand out in contrast from the others, and you win by having contrast – taste contrast and texture contrast – within your own recipe. A chili that stands out by adding some steak chunks along with the hamburger, has a taste contrast compared to other chilis. One that uses onion that’s cut into large long pieces (instead of diced), makes every bite stand out in contrast to the next. Use Visual Contrast. At Le Cordon Bleu in Paris, they say “You taste first with your eyes.” If it looks great, the judges are thinking it’s going to taste great. By including colorful or high contrasting colors or shapes, it makes it look less boring compared the previous 11 things they just tried. The pasta recipe that uses with two kinds or pasta, black olive slices, two types of meat, and a broiler-browned top is going to look a lot more award-winning than the 11 family recipe spaghettis they just tasted. Give it the Right Name. Tables full of eating psychology research show that you taste what you expect you’ll taste. If someone says something is sweet, you start focusing on what’s sweet about the food. If they say something is creamy, it seems to taste creamier to you. You can make your Olympic entry look good by having it in a nice dish and making it look great (using contrast like browning, parsley, or whatever). You can also give it a name that evokes what you want people to taste. Calling your favorite dessert entry “Sugar Cookies” won’t be doing you a favor, but calling them “Vanilla Sugar Cookies” (because you put a drop of vanilla in the recipe) just raised the Las Vegas betting average that you’ll place higher in the sugar cookie race. If you’re interested in how this might look in action. Here’s an example. There was a Casserole Cook-off at our mini-country fair this week. Being from the Midwest, I love casseroles. We were going to go to the fair that Saturday to ride on carnival rides, and my daughters said, “You should make something for the casserole contest.’ Step 1. Grab Ingredients. I took a basic boring crab casserole recipe off the internet, and defrosted about $3 worth of fake crab meat from the freezer. I grabbed other stuff from the cupboards that would give it taste contrast or visual contrast. Step 2. Add Taste Contrast. I figured the judges would be eating lots of casseroles with pasta, rice, or potatoes as the starch. I wanted to this to stand out a different. I substituted soft bread cubes and sliced hard-boiled eggs instead of the pasta. Then I put a cup of celery in it gave each bite taste contrast. I would have sautéed garlic, but I didn’t think of it until I was backing out of the garage. Step 3. Add Visual Contrast. Sliced black olives – in the shape of rings – would have it some nice contrast. Not everyone likes black olives, but they would be worth the risk. I also finished the casserole off under the broiler to brown it for contrast. Step 4. Give it the Right Name. Instead of calling it Crab Casserole, I called it “Crab-a-gonza Casserole” which was silly given that there’s no actual crab in the recipe. To take the silliness over the top, I put a little crab icon next to the name, and printed out a color name plate, in case they put the descriptions in front of entry (which they ended up doing). Step 5. Collect Your Prize. This prize was larger than the first kitchen I had. There are a lot of other ideas you can use, but these will get you started on your journey to bring home the gold. If you’re looking for ideas that work well for names or how to turn your comfort foods into cash and prizes, I’ve included the links to some scientific articles – including one called “Engineering Comfort Foods.” [They are a bit detailed and boring, so don’t read them while driving or operating heavy machinery.]
 April Fool’s Day is a goofy holiday for most people. But my Mom loved April Fool’s Day so much, she’d plan ahead for it.
At dinner that night, she’d love to tell us about who laughed hardest at her April Fool’s joke that day. The people she mentioned weren't always the the funniest or most gregarious people in the office; they were often the quietest. What came to be oddly predictable was that the same people who laughed the most were also the ones she felt friendlier toward, and they were the ones she seemed to repeatedly bring up in other conversations on the other 364 days of the year. One of the best quotes about friendship is also one of the best quotes about laughter: “We choose our friends not because they make us laugh but because we make them laugh.” The most fun person to be around isn’t the funniest person in the room, but it’s the person who believes you are the funniest person in the room. It seems less cool to laugh than it used to be. In social media, LOL stands for Laugh Out Loud (I’m hip to these acronym things, just like I know WTF stands for Way Too Funny). What I often see happen – especially with my daughters’ friends – is that instead of laughing during a conversation, someone who's not even smiling will actually say “LOL." It’s weird. It’s sort of like having someone compliment you on your sweater or haircut without looking at it. It' robotic. On April’s Fools Day my wife and I were having lunch at Panera. At the table next to us, a senior manager was meeting with three employees who worked remotely for the company. He clearly knew all of them, but not very well. They were all earnest, and they asked good questions and seemed prepared. But one of them stood out -- even to me at 10 feet away -- because she genuinely chuckled and laughed very easily. Not leg-slapping guffaws, but just happy chuckles at what either the manager said, or what the others said, or what she said. As their meeting progressed, more and more of the manager’s general comments and advice came to be directed to this woman instead of 1/3, 1/3, 1/3 to each of them. I don’t know if she was the most productive, smartest, interesting of the three employees, but she was the one who stood out. Who do you like most in your groups -- who makes it most worth sticking around? Over the years I’ve played saxophone in several rock bands, and my favorite people in those bands weren’t the greatest musicians – they were the ones who laughed the most during rehearsals or shows. I’m in a men’s group, and the two or three guys who make it most compelling to return to each week aren’t the ones who are necessarily the most insightful or most successful, they are the ones who laugh the easiest. My favorite colleagues, students, and post-docs have also been the ones who laughed the most. My Mom’s genetics speaking. I don’t know if that chuckling Panera woman was the best of those three employees, or if the people who laughed at my Mom’s goofy April Fools jokes were the best in the office. They are, however, the ones who are the most memorable. Sometimes people say, “To find a friend you need to close one eye. To keep them you must close both.” If your eyes are closed, you’ll still be able to find them if they are laughing. Happy April 2nd.  We have discovered more than 100 changes that lunchrooms can make to nudge students to eat better. For instance, if you show a kid three consecutive pans of vegetables--green beans, corn, and carrots--they’ll take 11 percent more of whatever vegetable is in the first pan. It doesn’t matter what it is. They’re hungry, and what’s first looks best. To help schools visualize how they could go through their lunchrooms and make a bunch of low-cost/no cost changes, I wrote an infographic editorial for the New York Times.[i] One teacher said she even printed this out for her students and had them color it in class. High school math class just isn’t what it used to be.  Shortly after the op-ed was published, a television producer wanted to film us doing a before-and-after Smarter Lunchroom Makeover of a middle school. Why a middle school? Apparently elementary students act too random in front of TV cameras (remember that picnic for squirrels?), and most high schoolers aren’t photogenic enough for television--too many strange clothes, weird hair colors, piercings, and uninterested looks. The TV people wanted us to find a middle school that would do a total lunchroom makeover for less than $50--and film it all MTV-style.[ii] After finding the perfect middle school and watching students eat lunches for a week, we isolated ten changes we could easily make for less than $50 total that would probably help them eat better without even realizing it--things like changing the location of the fruit, giving fun names to healthy foods, moving the cookies behind the counter, putting the vegetables first, and so on. The food service director and producer were cool with the changes, so we got to work.[iii]Twenty-five kids were hand-picked to be secretly filmed by three hidden cameras. We hid cameras in a ceiling tile, a hat, and even in our fake water bottle. Everything was set--and then came the catch. We were asked, with the cameras rolling, to predict the sales for each food item. After lunch was over, the smoke cleared, and the dishes washed, we were able to calculate just what had happened. The makeover was a nutritional victory--kids took a lot more salads, fruit sales doubled, white milk sales went up 38 percent, sugary drinks sales dropped by 17 percent, and they ran out of the healthy bean burritos--renamed Big Bad Bean Burritos--for the first time ever. These kids ate an average of 18 percent fewer calories, and they ate better than they typically did.[iv] What didn’t work was putting the cookies behind the counter. We thought this would decrease sales by 30 percent, but it did nothing. Even worse, we predicted that moving vegetables to the front of the line would increase sales by 11 percent, but it instead dropped by 30 percent.[v]What happened? A little bit of sleuthing showed that cookies were the cafeteria’s big “destination food.” They were five inches of hot, freshly baked gooey goodness--the main reason some kids ate school lunch. Wild horses couldn’t have pulled these kids away from the cookies without pulling them away from eating lunch there altogether. The vegetables were a different story. As I mentioned, our lab studies showed that lunchgoers were 11 percent more likely to take whatever vegetable they saw first compared to whatever they saw third. Well, that’s true when three vegetables are in the middleof the serving line, but here we put them in the frontof the line. Nobody scoops up a plate of green beans and then looks for the entrée that goes with it. People pick out the entrée and thenthe vegetable. They didn’t want to take a veggie until they knew what they were having for a main course. When the interview got to this point, the producer asked, “You’ve been doing eating research for twenty-five years. Sales didn’t increase by 11 percent, they dropped by 30. Why were you so far off?” I said, “Well, if we always knew what we were doing, we wouldn’t call it research.” (He seemed amused enough by this answer to not report these missed predictions in his story.) Still, nailing five out of seven predictions was pretty decent. Our prediction report card wasn’t straight As, but it was better than the report cards I got in high school. Most important, we were able to show in real-TV-time how only $38 and two hours of tweaking made a bigger difference than hefty expert commission reports.  Where should a school start? Start with the Smarter Lunchroom Movement Checklist below and choose three easy changes to get the ball rolling. When we sit down with the food service directors and managers, we specifically tell them what they’re doing exceptionally well. We then mention that these are some other ideas they can consider, but we ask them to pick no more than three. Some schools want to try everything, but while ambition may soar in the heat of the moment, when it comes to implementation, making more than three changes can seem so overwhelming that often nothing gets changed. Focus on three and save the rest for later. The Smarter Lunchroom Starter List When we do Smarter Lunchroom makeovers, it’s easy to find ten or more easy changes a lunchroom can make overnight or over a weekend for less than $50. Yet for most, even making a couple small changes can have a dramatic impact. Here are easy changes we’ve designed to get you started: To Increase Fruit Sales . . . []Display fruit in two locations, one near the register []Display whole fruits in a nice bowl or basket []Employ signs and suggestive selling to draw attention to the fruit To Increase Vegetable Sales . . . []Give them creative/descriptive names[vi] []Display the names on menu boards and at point-of-purchase To increase White Milk Sales . . . [] Place white milk first in the cooler [] Place white milk in every cooler [] Make sure fat-free (skim) white milk accounts for at least 1/3 of all milk displayed To Increase Healthy Entrée Sales . . . [] Make the healthy entrée the first or most prominent in the lunch line. [] Give the targeted entrée a creative or descriptive name [] Feature it on a menu board outside the cafeteria To Increase the Number of Complete Healthy Meals Sold . . . [] Place key meal items at the snack window2 [] Move chips and cookies behind the serving counter and offer them by request only [] Create a healthy-items-only “grab and go” convenience line[vii] A Full Description of How to Make Your Lunchroom a Smarter Lunchroom can be found in the free chapter below (Chapter 6 in Slim by Design), and additional resources can be found at this link.
References
[i] A nice visual of lunch line redesign is titled just that: Brian Wansink, David R. Just and Joe McKendry (2010), “Lunch Line Redesign,” New York Times, October 22, p. A10 . [ii]The specific show is the MTV-owned show called Channel One. It’s a hip, almost too-cool-for-school program that actually is for school. It shows a 10-minute news feature every morning during homeroom to 5 million kids in America – typically those in the big cities. [iii]The video of this can be found at SmarterLunchrooms.org. Thanks to the Ithaca Food Service Director, Denise Agati for making this happen and sticking with the changes. [iv]This is a great two-part (before/after) video with a lot of energy, good lessons, and some modest laughs. You can find it at YouTube at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-one and the “after” version at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-two [v]This works great in the lab, but that’s when you have three vegetables in a row: Brian Wansink and David Just (2011), “Healthy Foods First: Students Take the First Lunchroom Food 11% More Often Than the Third,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S8. [vi]These changes can be so easy even a high school kid could do them. We showed that by having a high schooler we never met implement a vegetable naming program 200 miles away from us. [vii]Nothing makes it easier to choose the right food than when it’s convenient. Here’s some great tips here: Andrew S. Hanks, David R. Just, Laura E. Smith, and Brian Wansink (2012), “Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom,” Halloween is like Thanksgiving for candy bars. We were talking about Halloween Trick or Treating last night, and people were talking about what they were going to do with all of the left over candy that they bought, or which their kids bring home. Nobody planned on throwing it out. They would all eventually eat it. Probably pretty quickly. This reminds me of a study we did for the New England Journal of Medicine that showed that every year Americans start gaining more weight from today and for the next two months. The key take-away is that we shouldn't wait until January 1st to make a resolution to lose weight. We should make a Halloween resolution to not gain weight. Below are some nice details related about the study. The Blue line is the Americans, and you can see that just before November starts, the average weight of Americans grows higher and higher until just after January, when it drops again.  Labor Day, Halloween, Thanksgiving . . . the summer is almost over but the indulgent holiday season is near. This study we conducted found that many of us spend months getting rid of that excess weight gained during the holiday season. The study showed that according to yearly national weight patterns, it takes American’s nearly between Thanksgiving and Easter. We also found in a similar study that the weight of Americans begin rising around Thanksgiving, and peak around Christmas and the New Year. It isn’t until after Easter, about a 5 month period, that weight patterns even out. We also analyzed yearly weight patterns in Germany and Japan. Similar to the US, those in Germany weighted the most around Christmas/New-Year period and those in Japan weight the most during Golden Week in April – a major Japanese holiday. Each country also showed a peak in weight for New Years. Everyone gains weight over the holiday -- starting on Halloween Instead of making a New Year’s Resolution, the best time to make a resolution to keep the pounds off this holiday season might be now.   Most of our puzzling problems or potential opportunities are unique to us. This is why you can’t Google the solution without getting some pretty lame advice. Advice from the Web or from YouTube is either obvious, or you don’t want to do it, or it doesn’t apply to you and your situation. Last month I gave a guest Zoom lecture for an online course for graduating students. Part of the lecture was how they can change habits and get out of unwanted ruts. There was Q&A at the end, and the last question was “How can a person find time to think more deeply about how to solve problems or make opportunities in their life?” This is a great question because we all have tons of things in our lives that we would like to be better but we’re not sure how to do it. We might try half-heartedly do one or two obvious things and shrug when they don’t work. These can range from important things like “How do I find an exciting job where I’ll learn a lot” or “How can I find a great spouse,” to small, but nagging little problems like “How can my stop dog, Spot, from making spots in my apartment,” or “What should I do about all of that junk in the garage?” But we don’t usually try too hard to solve these problems. That is, we usually don’t come up with the right answers because we don’t think in a focused, deep way about how to solve them. We moan about them, we avoid them, or we settle for an expedient band-aid solution. Still, no one’s better able to find the unique-to-you answers to these problems better than you. If you had an easy strategy to come up with the answers, your answers might not be perfect, but they would be a huge move in the right direction. When this person asked this excellent question in this class, I shared something with him and with the I’ve been experimenting with and modifying for couple years. It’s been working well for me and although it was a bit off-topic from my lecture. I thought it would be useful as they venture off to great new possibilities. Over the past years, I’ve distilled into three steps: Step 1. Find 30 Minutes of Undistracted, No-Phone time. Find 30 minutes of undistracted, nonelectronic time, and grab a journal or a piece of paper and pen. This can be first thing in the morning (best) or just before bed (next best). At the top of the paper write down “10 Actions for . . . . “ and then plug in your problem or opportunity. Step 2. Write 10 Actions that would Solve the Problem that’s Most on Your Mind. Write down 10 actions that you believe you could realistically take (if you wanted) to help start solving your problem. The more specific your answer the better. Your first 3-4 actions will come fast because they are obvious, but they’re also the actions you probably don’t want to take, or this wouldn’t be a problem. The next 3-4 are going to take thought, because you’re stretching past the obvious. The last 3-4 will be difficult to generate and might seem pretty wacky, but it’s often where your real turn-around insights will happen. The key take-away is that you must write down 10, even if a bunch of them seem too far out of the box. Step 3. Pick the Best 2-4 Ideas and Schedule a Time to Do Them. Schedule your 2-4 best and easiest ideas into your to-do list or calendar. You can do more, but usually 2-4 is enough to get you unstuck and to make huge progress. If an example would be useful, let me show you want this has looked like for me so far this week. Most mornings I think of one thing that’s on my mind that I’m unsure how to tackle. Yesterday was Monday and my topic was how can I change the home page for a website I’m creating for family meals. Today’s topic was how I can learn 14 new-to-me songs in four days for a new band I just joined. Here’s what the first 30 minutes of my day looked like yesterday and today: Step 1. Find 30 Minutes of Undistracted, No-Phone time. I did them first thing in the morning. I laid on my home office couch with a journal and a pen. This was before anyone else was up, and before I turned on my computer or checked my phone. Step 2. Write 10 Actions that would Solve the Problem. This took me about 25 minutes with the webpage issue, but it took me about 45 minutes with the new songs issue because the problem was so unfamiliar to me that I spent a lot of time holding a pen and staring at the paper. I spend a bit more than 30 minutes because I felt I was on a roll. You’ll also notice below that for the web page, I put down 11 ideas on the page (and a couple others on the next) since things were flowing. Step 3. Pick the Best 2-4 Ideas and Schedule a Time to Do Them. For the website issue, I acted on idea last night and put the others on the calendar for next Monday (after the 3-day weekend). For the songs, I started this morning and created templates for them. I’m sure have lots of problems, and I’ll change them, but at least it will get me over this 4-day hump.
This is fairly personal, and I never shared this approach with anyone (other than my brother and wife) until this person asked during class. There might be a ton of ways you can modify it to work for you, but the main ideas are: Pick an undistracted (no phone) time with pencil and paper, write down 10 (ten) specific actions, and immediately do them or schedule them.
Here’s why this topic came to mind for a column – a full month after the original question was asked. Last weekend a former graduate student is moving with his family to start a new job, and he has 400 things on his mind. He asked me about two questions/problems/issues he’s facing. After talking, I described this approach to him as a way of tackling the other 398 issues he’ll be facing daily once he drives the moving van into town. He said, “I do something similar. I come up with 3-4 ideas. I just never do anything about them, and then I forget them.” I told him the key isn’t usually the first 3-4 solutions to the problem. It’s the next 6-7 pretty great ones come up after you’ve stared at a blank page for 20 minutes. And writing them down helps with remembering. And having them in a journal keeps them organized. Good luck with trying this out. Give it a week and email me and let me know how its working for you and how you might have adjusted or modified it. In the meantime, I better get back to playing a lot of wrong notes so I can get them out of the way. |
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