April Fool’s Day is a goofy holiday for most people. But my Mom loved April Fool’s Day so much, she’d plan ahead for it.
At dinner that night, she’d love to tell us about who laughed hardest at her April Fool’s joke that day. The people she mentioned weren't always the the funniest or most gregarious people in the office; they were often the quietest. What came to be oddly predictable was that the same people who laughed the most were also the ones she felt friendlier toward, and they were the ones she seemed to repeatedly bring up in other conversations on the other 364 days of the year.
One of the best quotes about friendship is also one of the best quotes about laughter: “We choose our friends not because they make us laugh but because we make them laugh.” The most fun person to be around isn’t the funniest person in the room, but it’s the person who believes you are the funniest person in the room.
It seems less cool to laugh than it used to be. In social media, LOL stands for Laugh Out Loud (I’m hip to these acronym things, just like I know WTF stands for Way Too Funny).
What I often see happen – especially with my daughters’ friends – is that instead of laughing during a conversation, someone who's not even smiling will actually say “LOL." It’s weird. It’s sort of like having someone compliment you on your sweater or haircut without looking at it. It' robotic.
On April’s Fools Day my wife and I were having lunch at Panera. At the table next to us, a senior manager was meeting with three employees who worked remotely for the company. He clearly knew all of them, but not very well. They were all earnest, and they asked good questions and seemed prepared. But one of them stood out -- even to me at 10 feet away -- because she genuinely chuckled and laughed very easily. Not leg-slapping guffaws, but just happy chuckles at what either the manager said, or what the others said, or what she said. As their meeting progressed, more and more of the manager’s general comments and advice came to be directed to this woman instead of 1/3, 1/3, 1/3 to each of them. I don’t know if she was the most productive, smartest, interesting of the three employees, but she was the one who stood out.
Who do you like most in your groups -- who makes it most worth sticking around? Over the years I’ve played saxophone in several rock bands, and my favorite people in those bands weren’t the greatest musicians – they were the ones who laughed the most during rehearsals or shows. I’m in a men’s group, and the two or three guys who make it most compelling to return to each week aren’t the ones who are necessarily the most insightful or most successful, they are the ones who laugh the easiest. My favorite colleagues, students, and post-docs have also been the ones who laughed the most. My Mom’s genetics speaking.
I don’t know if that chuckling Panera woman was the best of those three employees, or if the people who laughed at my Mom’s goofy April Fools jokes were the best in the office. They are, however, the ones who are the most memorable.
Sometimes people say, “To find a friend you need to close one eye. To keep them you must close both.” If your eyes are closed, you’ll still be able to find them if they are laughing.
Happy April 2nd.
We have discovered more than 100 changes that lunchrooms can make to nudge students to eat better. For instance, if you show a kid three consecutive pans of vegetables--green beans, corn, and carrots--they’ll take 11 percent more of whatever vegetable is in the first pan. It doesn’t matter what it is. They’re hungry, and what’s first looks best. To help schools visualize how they could go through their lunchrooms and make a bunch of low-cost/no cost changes, I wrote an infographic editorial for the New York Times.[i] One teacher said she even printed this out for her students and had them color it in class. High school math class just isn’t what it used to be.
Shortly after the op-ed was published, a television producer wanted to film us doing a before-and-after Smarter Lunchroom Makeover of a middle school. Why a middle school? Apparently elementary students act too random in front of TV cameras (remember that picnic for squirrels?), and most high schoolers aren’t photogenic enough for television--too many strange clothes, weird hair colors, piercings, and uninterested looks. The TV people wanted us to find a middle school that would do a total lunchroom makeover for less than $50--and film it all MTV-style.[ii]
After finding the perfect middle school and watching students eat lunches for a week, we isolated ten changes we could easily make for less than $50 total that would probably help them eat better without even realizing it--things like changing the location of the fruit, giving fun names to healthy foods, moving the cookies behind the counter, putting the vegetables first, and so on. The food service director and producer were cool with the changes, so we got to work.[iii]Twenty-five kids were hand-picked to be secretly filmed by three hidden cameras. We hid cameras in a ceiling tile, a hat, and even in our fake water bottle. Everything was set--and then came the catch. We were asked, with the cameras rolling, to predict the sales for each food item.
After lunch was over, the smoke cleared, and the dishes washed, we were able to calculate just what had happened. The makeover was a nutritional victory--kids took a lot more salads, fruit sales doubled, white milk sales went up 38 percent, sugary drinks sales dropped by 17 percent, and they ran out of the healthy bean burritos--renamed Big Bad Bean Burritos--for the first time ever. These kids ate an average of 18 percent fewer calories, and they ate better than they typically did.[iv]
What didn’t work was putting the cookies behind the counter. We thought this would decrease sales by 30 percent, but it did nothing. Even worse, we predicted that moving vegetables to the front of the line would increase sales by 11 percent, but it instead dropped by 30 percent.[v]What happened?
A little bit of sleuthing showed that cookies were the cafeteria’s big “destination food.” They were five inches of hot, freshly baked gooey goodness--the main reason some kids ate school lunch. Wild horses couldn’t have pulled these kids away from the cookies without pulling them away from eating lunch there altogether.
The vegetables were a different story. As I mentioned, our lab studies showed that lunchgoers were 11 percent more likely to take whatever vegetable they saw first compared to whatever they saw third. Well, that’s true when three vegetables are in the middleof the serving line, but here we put them in the frontof the line. Nobody scoops up a plate of green beans and then looks for the entrée that goes with it. People pick out the entrée and thenthe vegetable. They didn’t want to take a veggie until they knew what they were having for a main course.
When the interview got to this point, the producer asked, “You’ve been doing eating research for twenty-five years. Sales didn’t increase by 11 percent, they dropped by 30. Why were you so far off?” I said, “Well, if we always knew what we were doing, we wouldn’t call it research.” (He seemed amused enough by this answer to not report these missed predictions in his story.)
Still, nailing five out of seven predictions was pretty decent. Our prediction report card wasn’t straight As, but it was better than the report cards I got in high school. Most important, we were able to show in real-TV-time how only $38 and two hours of tweaking made a bigger difference than hefty expert commission reports.
Where should a school start? Start with the Smarter Lunchroom Movement Checklist below and choose three easy changes to get the ball rolling. When we sit down with the food service directors and managers, we specifically tell them what they’re doing exceptionally well. We then mention that these are some other ideas they can consider, but we ask them to pick no more than three. Some schools want to try everything, but while ambition may soar in the heat of the moment, when it comes to implementation, making more than three changes can seem so overwhelming that often nothing gets changed. Focus on three and save the rest for later.
The Smarter Lunchroom Starter List
When we do Smarter Lunchroom makeovers, it’s easy to find ten or more easy changes a lunchroom can make overnight or over a weekend for less than $50. Yet for most, even making a couple small changes can have a dramatic impact. Here are easy changes we’ve designed to get you started:
To Increase Fruit Sales . . .
Display fruit in two locations, one near the register
Display whole fruits in a nice bowl or basket
Employ signs and suggestive selling to draw attention to the fruit
To Increase Vegetable Sales . . .
Give them creative/descriptive names[vi]
Display the names on menu boards and at point-of-purchase
To increase White Milk Sales . . .
 Place white milk first in the cooler
 Place white milk in every cooler
 Make sure fat-free (skim) white milk accounts for at least 1/3 of all milk displayed
To Increase Healthy Entrée Sales . . .
 Make the healthy entrée the first or most prominent in the lunch line.
 Give the targeted entrée a creative or descriptive name
 Feature it on a menu board outside the cafeteria
To Increase the Number of Complete Healthy Meals Sold . . .
 Place key meal items at the snack window2
 Move chips and cookies behind the serving counter and offer them by request only
 Create a healthy-items-only “grab and go” convenience line[vii]
A Full Description of How to Make Your Lunchroom a Smarter Lunchroom can be found in the free chapter below (Chapter 6 in Slim by Design), and additional resources can be found at this link.
[i] A nice visual of lunch line redesign is titled just that: Brian Wansink, David R. Just and Joe McKendry (2010), “Lunch Line Redesign,” New York Times, October 22, p. A10 .
[ii]The specific show is the MTV-owned show called Channel One. It’s a hip, almost too-cool-for-school program that actually is for school. It shows a 10-minute news feature every morning during homeroom to 5 million kids in America – typically those in the big cities.
[iii]The video of this can be found at SmarterLunchrooms.org. Thanks to the Ithaca Food Service Director, Denise Agati for making this happen and sticking with the changes.
[iv]This is a great two-part (before/after) video with a lot of energy, good lessons, and some modest laughs. You can find it at YouTube at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-one and the “after” version at healthymeals.nal.usda.gov/healthierus-school.../lunchd-part-two
[v]This works great in the lab, but that’s when you have three vegetables in a row: Brian Wansink and David Just (2011), “Healthy Foods First: Students Take the First Lunchroom Food 11% More Often Than the Third,” Journal of Nutrition Education and Behavior, Volume 43:4S1, S8.
[vi]These changes can be so easy even a high school kid could do them. We showed that by having a high schooler we never met implement a vegetable naming program 200 miles away from us.
[vii]Nothing makes it easier to choose the right food than when it’s convenient. Here’s some great tips here: Andrew S. Hanks, David R. Just, Laura E. Smith, and Brian Wansink (2012), “Healthy Convenience: Nudging Students Toward Healthier Choices in the Lunchroom,”
Halloween is like Thanksgiving for candy bars.
We were talking about Halloween Trick or Treating last night, and people were talking about what they were going to do with all of the left over candy that they bought, or which their kids bring home. Nobody planned on throwing it out. They would all eventually eat it. Probably pretty quickly.
This reminds me of a study we did for the New England Journal of Medicine that showed that every year Americans start gaining more weight from today and for the next two months. The key take-away is that we shouldn't wait until January 1st to make a resolution to lose weight. We should make a Halloween resolution to not gain weight.
Below are some nice details related about the study. The Blue line is the Americans, and you can see that just before November starts, the average weight of Americans grows higher and higher until just after January, when it drops again.
Labor Day, Halloween, Thanksgiving . . . the summer is almost over but the indulgent holiday season is near. This study we conducted found that many of us spend months getting rid of that excess weight gained during the holiday season. The study showed that according to yearly national weight patterns, it takes American’s nearly between Thanksgiving and Easter.
We also found in a similar study that the weight of Americans begin rising around Thanksgiving, and peak around Christmas and the New Year. It isn’t until after Easter, about a 5 month period, that weight patterns even out.
We also analyzed yearly weight patterns in Germany and Japan. Similar to the US, those in Germany weighted the most around Christmas/New-Year period and those in Japan weight the most during Golden Week in April – a major Japanese holiday. Each country also showed a peak in weight for New Years.
Everyone gains weight over the holiday -- starting on Halloween Instead of making a New Year’s Resolution, the best time to make a resolution to keep the pounds off this holiday season might be now.
Here are some tips, tricks, and secrets on how you and your family can be healthier and happier. They're based on over 30 years of our published research.
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